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How to Build a KPI Tracking Dashboard Using Woopra

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More analytics mavens are becoming aware of Woopra, a relatively inexpensive software package, available on the web and as a desktop application.  Woopra is best known for its gorgeous daily dashboard (pictured above) and extremely useful real-time analytics features (below).  For this post, we’ll use the desktop application. What’s less known are Woopra’s killer KPI… Read More

Analytics  /  SEM Tools  /  Tracking

A Social Media Strategy Engagement Primer

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[This post continues aimClear's ongoing coverage of Search Engine Strategies Chicago 2009.] Your company’s Facebook account is an entirely different animal than your mom’s. Companies have a lot more at stake when it comes to social media. Research, strategy development and a clear plan for measurement are a crucial prerequisites to engaging customers in online… Read More

Social Media  /  Tracking

Google Analytics Upgrade, an Early Review

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Today in a client meeting I logged into a Google Analytics account to discuss their site metrics and I was greeted to an unexpected wow-surprise. (I think I might have actually said “wow” 4 times.) The Google Analytics interface has been completely made over. This is the second time in 24 hours I’ve said yippy… Read More

Analytics  /  Google  /  Tracking

aimClear Announces Agency Partnership with Leading Analytics Firm

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Today we are pleased to announce that aimClear has become a partner agency with ClickTracks an industry leading web analytics solutions provider. ClickTracks serves up deep, insightful, and actionable analysis of your web site’s organic and paid search marketing results. We believe it’s the best solution available today for cutting edge traffic analysis cross-segmented by user… Read More

Analytics  /  Tracking  /  Uncategorized

Link Baiting and Viral Marketing

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Today I attended an SES NYC 2007 training session taught by Jennifer Laycock, whose Search Engine Guide website is an authority site in the world of organic search. Jennifer is an expert at understanding and analyzing how entire communities have migrated their interactions to the Internet and how to exploit it. Viral link baiting, which focuses… Read More

Blogging  /  Linking  /  SEO  /  Tracking