aimClear Search Marketing Blog

[This post continues aimClear's ongoing coverage of Search Engine Strategies Chicago 2009.] Your company’s Facebook account is an entirely different animal than your mom’s. Companies have a lot more at stake when it comes to social media. Research, strategy development and a clear plan for measurement are a crucial prerequisites to engaging customers in online social space. Read the rest of this entry »

Today in a client meeting I logged into a Google Analytics account to discuss their site metrics and I was greeted to an unexpected wow-surprise. (I think I might have actually said “wow” 4 times.) The Google Analytics interface has been completely made over. This is the second time in 24 hours I’ve said yippy skippy about a Google product. Last night got my first taste of iGoogle. Later in this post I will highlight new features, pass along Google’s “help” resources, and share my first impressions of the upgrade. Anyway here is what Google Analytics V2 looks like:

Several hours after the Google Analytics change over occurred I received an email from Google announcing the upgrade. Umm, it would have been nice to receive it before I was forced to navigate the interface in front of a client! Read on for a summary of new Google Analytics features: Read the rest of this entry »

Today we are pleased to announce that aimClear has become a partner agency with ClickTracks an industry leading web analytics solutions provider. ClickTracks serves up deep, insightful, and actionable analysis of your web site’s organic and paid search marketing results. We believe it’s the best solution available today for cutting edge traffic analysis cross-segmented by user behavior .

Kevin Cobourn, ClickTracks Sales Manager welcomed us into the ClickTracks family.

“On behalf of ClickTracks allow me to welcome aimClear. I look forward to watching you use our software to advance your business’ performance as well as increase your level of opportunity by including web analytics as part of your value proposition.”

Associate Paid Marketing, User Behavior, and Content to ROI.
ClickTracks measures web campaigns, site navigation patterns, PPC, SEO and ROI statistics with unique simplicity, elegance, and depth. The software is used by leading edge companies like Nokia, Coke, Pfizer, Volvo, Verisign, Wells Fargo, Inuit, ING and tracks over 26,000 websites for more than 8,000 clients. Our new agency partnership with ClickTracks gives us the ability to deliver this wonderful analytics solution to qualified customers in an affordable client-center environment. Read the rest of this entry »

Today I attended an SES NYC 2007 training session taught by Jennifer Laycock, whose Search Engine Guide website is an authority site in the world of organic search. Jennifer is an expert at understanding and analyzing how entire communities have migrated their interactions to the Internet and how to exploit it. Viral link baiting, which focuses on amassing a pool of relevant links to your site from flashy and compelling (sometimes junk) content, can be very useful for the bursts of links it generates. Quality and quantity of inbound links is a crucial measure for Google when determining if a site is popular and deserves to receive top rankings.

Link baiting can be a useful way to generate decent links in large numbers. Viral marketing is different and speaks to a longer term strategy which also generates links but is more prone to result in conversion to a website’s key performance indicators-like sales or information requests. In the continuum of traffic segments, viral marketing to interested communities often results in more engaged traffic which stays on the website longer because of a higher interest level.

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Google has now imposed personalized search without an easy way for customers to turn it off or even know about it. This means search engine results pages (SERP) are no longer consistant from user to user rendering traditional organic prominence reporting tainted. While there are “best practice” tactics to deal with personalized search engine results, this is a very big deal. Read the rest of this entry »