Category: Tracking

This category has 7 posts

How to Build a KPI Tracking Dashboard Using Woopra

More analytics mavens are becoming aware of Woopra, a relatively inexpensive software package, available on the web and as a desktop application.  Woopra is best known for its gorgeous daily dashboard (pictured above) and extremely useful real-time analytics features (below).  For this post, we’ll use the desktop application. What’s less known are Woopra’s killer KPI […]

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A Social Media Strategy Engagement Primer

[This post continues aimClear’s ongoing coverage of Search Engine Strategies Chicago 2009.] Your company’s Facebook account is an entirely different animal than your mom’s. Companies have a lot more at stake when it comes to social media. Research, strategy development and a clear plan for measurement are a crucial prerequisites to engaging customers in online […]

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Google Analytics Upgrade, an Early Review

Today in a client meeting I logged into a Google Analytics account to discuss their site metrics and I was greeted to an unexpected wow-surprise. (I think I might have actually said “wow” 4 times.) The Google Analytics interface has been completely made over. This is the second time in 24 hours I’ve said yippy […]

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aimClear Announces Agency Partnership with Leading Analytics Firm

Today we are pleased to announce that aimClear has become a partner agency with ClickTracks an industry leading web analytics solutions provider. ClickTracks serves up deep, insightful, and actionable analysis of your web site’s organic and paid search marketing results. We believe it’s the best solution available today for cutting edge traffic analysis cross-segmented by user […]

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Link Baiting and Viral Marketing

Today I attended an SES NYC 2007 training session taught by Jennifer Laycock, whose Search Engine Guide website is an authority site in the world of organic search. Jennifer is an expert at understanding and analyzing how entire communities have migrated their interactions to the Internet and how to exploit it. Viral link baiting, which focuses […]

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Personalized Search and Next Gen Reporting Tools

Google has now imposed personalized search without an easy way for customers to turn it off or even know about it. This means search engine results pages (SERP) are no longer consistant from user to user rendering traditional organic prominence reporting tainted. While there are “best practice” tactics to deal with personalized search engine results, […]

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PPC: Essential Conversion Tracking

Sometimes clients or prospective clients send us pay per click (PPC) conversion data for our comments. Usually these metrics include spreadsheets with keywords, ad copy, headlines, click-through ratio, and cost. We look at the standard data provided in these reports: but more often then not the most important statistics are missing:

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