Archive for the ‘Tracking’ Category

Google Analytics Upgrade, an Early Review

Posted by Marty Weintraub on May 9th 2007 in Tracking, Google, Analytics

Today in a client meeting I logged into a Google Analytics account to discuss their site metrics and I was greeted to an unexpected wow-surprise. (I think I might have actually said “wow” 4 times.) The Google Analytics interface has been completely made over. This is the second time in 24 hours I’ve said yippy skippy about a Google product. Last night got my first taste of iGoogle. Later in this post I will highlight new features, pass along Google’s “help” resources, and share my first impressions of the upgrade. Anyway here is what Google Analytics V2 looks like:

google-analytics

Several hours after the Google Analytics change over occurred I received an email from Google announcing the upgrade. Umm, it would have been nice to receive it before I was forced to navigate the interface in front of a client! Read on for a summary of new Google Analytics features:read moreRead the rest of this entry »

aimClear Announces Agency Partnership with Leading Analytics Firm

Posted by Marty Weintraub on May 2nd 2007 in Tracking, Analytics

click-tracksToday we are pleased to announce that aimClear has become a partner agency with ClickTracks an industry leading web analytics solutions provider. ClickTracks serves up deep, insightful, and actionable analysis of your web site’s organic and paid search marketing results. We believe it’s the best solution available today for cutting edge traffic analysis cross-segmented by user behavior .

Kevin Cobourn, ClickTracks Sales Manager welcomed us into the ClickTracks family.

“On behalf of ClickTracks allow me to welcome aimClear. I look forward to watching you use our software to advance your business’ performance as well as increase your level of opportunity by including web analytics as part of your value proposition.”

Associate Paid Marketing, User Behavior, and Content to ROI.
ClickTracks measures web campaigns, site navigation patterns, PPC, SEO and ROI statistics with unique simplicity, elegance, and depth. The software is used by leading edge companies like Nokia, Coke, Pfizer, Volvo, Verisign, Wells Fargo, Inuit, ING and tracks over 26,000 websites for more than 8,000 clients. Our new agency partnership with ClickTracks gives us the ability to deliver this wonderful analytics solution to qualified customers in an affordable client-center environment.read moreRead the rest of this entry »

Link Baiting and Viral Marketing

Posted by Marty Weintraub on April 10th 2007 in Blogging, SEO, Tracking, Linking

Jennifer LaycockToday I attended an SES NYC 2007 training session taught by Jennifer Laycock, whose Search Engine Guide website is an authority site in the world of organic search. Jennifer is an expert at understanding and analyzing how entire communities have migrated their interactions to the Internet and how to exploit it. Viral link baiting, which focuses on amassing a pool of relevant links to your site from flashy and compelling (sometimes junk) content, can be very useful for the bursts of links it generates. Quality and quantity of inbound links is a crucial measure for Google when determining if a site is popular and deserves to receive top rankings.

Link baiting can be a useful way to generate decent links in large numbers. Viral marketing is different and speaks to a longer term strategy which also generates links but is more prone to result in conversion to a website’s key performance indicators-like sales or information requests. In the continuum of traffic segments, viral marketing to interested communities often results in more engaged traffic which stays on the website longer because of a higher interest level.

read moreRead the rest of this entry »

Personalized Search and Next Gen Reporting Tools

Posted by Marty Weintraub on March 10th 2007 in SEO, Tracking

Google has now imposed personalized search without an easy way for customers to turn it off or even know about it. This means search engine results pages (SERP) are no longer consistant from user to user rendering traditional organic prominence reporting tainted. While there are “best practice” tactics to deal with personalized search engine results, this is a very big deal.read moreRead the rest of this entry »

PPC: Essential Conversion Tracking

Posted by Marty Weintraub on March 10th 2007 in Paid Marketing, Tracking

Sometimes clients or prospective clients send us pay per click (PPC) conversion data for our comments. Usually these metrics include spreadsheets with keywords, ad copy, headlines, click-through ratio, and cost. We look at the standard data provided in these reports: but more often then not the most important statistics are missing: read moreRead the rest of this entry »