Riiiiiiing!

You probably already know we have a plucked, squeezed and altogether revamped curriculum for our Facebook Intensive Marketing Workshop geared up for SMX West. We’ve shared some titillating details in the past few days, but not all. Don’t you slightly feel like a freshman on the first day of high school whose class schedule just got sucked into the tailpipe of a passing car? We can help with that.

aimClear’s taking you back to school, not before arming you with a comprehensive run-down of training modules. But first! A look at  your teachers for the day:

Marty Weintraub (@aimClear): CEO of aimClear. Speaker, author, world traveler, and your workshop host with the most.

Will Scott (@w2scott): Owner/CEO of Search Influence, longtime pal of aimClear.

Merry Morud (@merrymorud): Account manager at aimClear, all-around Facebook marketer extraordinaire.

Matt Peterson: (@Matt_Peterson): Account manager at aimClear, maybe the funniest / freakiest person on the roster.

Now that we have our introductions out of the way, it’s time to look at your day of fun-filled learning.

8:30 – 8:45 am | Welcome, House Rules, Introduction & Overview
Will Scott and our very own Marty Weintraub will kick things off with an overview of the day’s training modules, as well a few housekeeping items that will save you from a ticket to detention…. Fortunately, computer use and tweeting from your phone are not against the rules…

8:45 – 9:30 am | Facebook Demographic Research & Guerilla Targeting
Marty will lead the charge in all things demographic research, blending both traditional and not-so-traditional channels while offering up some key tips into how to best leverage search to recognize social users, investigate search history to cultivate social strategies, and target top-notch social segments that surpass literal targeting.

9:30 – 10:10 am | Establishing Facebook Marketing KPIs
By discussing how social resources, public relations, internal, and search engine optimization all work together, Marty will describe how to achieve realistic Key Performance Indicators (KPIs), all while focusing on how search affects social.

10:10 – 10:25 am | Coffee Break & Refreshments
Because we all know you’ll need a little brainpower recharge…

10:25 – 10:40 am | Curate & Aggregate! Industrial Strength Content Sharing For Powerful Community Managers
Straight from Marty’s mouth, learn advanced strategies for compiling free, non-competitive, third-party resources, and how to leverage your newfound cauldron of information to keep your community updated on the latest and greatest news.

10:40 – 11:00 am | Holistic Befriending in Facebook: 36 Ways to Make More Social Media Friends Who Matter
Marty will discuss various case studies about the best methods for keeping your stalking at an acceptable, non-scary level and how to make friends with authoritative social media users. Come prepared!

11:00 – 11:30 am | Facebook Crises Management! Dealing with Intra-Community Bloodshed
Arm yourself with an indestructible plan for when your social community erupts into madness. Attendees will learn several crowd-calming tactics and stress-reducing tips for when the going gets rough. Marty and Merry Morud will lead this discussion and share actionable advice from traumatizing experiences.

11:30 am – 12:00 pm | How To Buy Fans For Fun & Profit
Get ready for case studies on how to best “buy friends” and investigate the value of a CPF (Cost Per Friend) and what it means for you with Will. Don’t fret, lunch and recess are up next.

12:00 – 1:00 pm | Lunch Time

1:00 – 1:20 pm | Killer Facebook Ads: Account Structure & Optimization
In order to have a really killer Facebook Ads account, you have to start with the basics. Learn how to organize your account structure to best serve your needs as you start building campaigns, rolling out ads, and optimizing for superior performance. Merry will guide you through some of the best strategies and naming conventions that will help you achieve advanced account management.

1:20 – 1:45 pm | Killer Facebook Ads: How To Write Ads like a Rockstar
Merry’s at it again, offering up awe-inspiring tips on how to best utilize your 160 characters for headline and body copy. What can you do to make sure they get noticed? Learn proven techniques, from out-of-the-box brainstorming sessions to maintaining optimization for creating the most killer Facebook Ads you have ever dared to dream of.

1:45 – 2:15 pm | Killer Facebook Ads: Choosing Images That Scream
Now that you know how to create Killer Facebook ad copy, what do you do with it? Facebook’s gargantuan community likes to visualize everything, so it’s imperative to match an attention-grabbing ad image with awesome creative copy. Merry will walk you through A/B test case studies to demonstrate which ads work and which ads don’t, all while sharing bountiful best practices for selecting and optimizing your ads.

2:15 – 2:45 pm | Sponsored Stories & Other Fantastical Social Facebook Ad Unit
Sponsored Stories and their mysterious intricacies will be uncovered as Marty discusses the top-secret elixir and innovative strategies to help you utilize the tremendous advantages and powerful perks available—as well as best practices and shortcuts out there.

2:45 – 3:00 pm | Coffee Break & Refreshments

3:00 – 3:45 pm | Decoding Facebook’s EdgeRank & Organic Visibility
Facebook’s ranking algorithm, EdgeRank, will be exposed by Will as he shares newsworthy tips and insider tricks for increasing and embracing community engagement to elevate how your social assets are viewed organically.

3:45 – 4:20 pm | Digging Deep In Facebook’s Insights & Mining Organic Analytics
Will gives us a birds’ eye view of Facebook’s organic analytics platform—Facebook Insights—to see the assortment of combinations of metrics available, including engagement and demographic figures that can help convert insight into action, followed by a ten minute Q & A session.

4:20 – 5:00 pm | The Great Big Glistening Tremendously Tricked-Out Book of Tools
All together now! Marty, Merry, Will and Matt Peterson will plunge through a jam-packed session showcasing a plethora of tools ranging from conventional to borderline lunatic, complementary to enterprise-level, all while discussing the advantages and disadvantages of these toolsets and a standard framework to help evaluate them.

5:00 – 6:00 pm | Optional Extended Q&A in the Bar!
As a reward for your hard efforts throughout the day, we will move on to the bar for anyone who is interested in joining us. Not your average prize for a long day at school, huh?

That about sums up our workshop for SMX West! We hope to see you in sunny San Jose. Remember, you get a free copy of Killer Facebook Ads if you attend. Haven’t registered yet? There’s still time! Go get ‘em, tiger!

photo credit © Ingrid – Fotolia.com

Hard to believe, friends, but 2011 is right about coming to a close. It seems like just yesterday, we were heading to beautiful Park City Utah, where aimClear’s Marty Weintraub spoke to enthusiastic marketers about the evolution of social signals’ effect on search engine rankings. Search Insider Summit, A Sweet Journey Home recounted a memorable time at a conference we so enjoyed last year, and we’re excited to announce Marty’s return to the Beehive State to keynote MediaPost’s must-attend online marketing event. Read on for the full scoop.

Hosted among picturesque slopes at the stunning St. Regis Deer Valley Hotel, MediaPost Search Insider Summit, affectionately tweeted #MPSIS, is an upper-management focused conference that draws together a lively, knowledge-hungry crowd.

Marty will kick off the final day of #MPSIS with his keynote on Mining Jewels Hidden Deep In Social Media And Search History. Attendees will walk away armed with top-shelf tactics for map­ping search to social, mashing organic and paid social media techniques, and best practices for social media tar­get­ing augmented by search. The fun starts at 8:30 am MST Saturday, December 10th. Be sure to check it out if you’re kicking it at Search Insider Summit 2011.

We can think of no better way to wrap up an amazing year of industry conferences and launch into the 2012 speaking season. First stops for Marty include SMX Israel, Pubcon Paradise in Hawaii, SEMpdx in Portland, and SMX West in San Jose, to name a few. Hope to see you at one or all of these fine gatherings .

Any seriously social online marketer will tell you that, for better or worse, life never slows down. Right as you wrap up one project, another one begins. While this client engagement winds down, that one skyrockets out the gate at full-force. And just when you come down off off the figurative high of a week in Las Vegas, soaking up deep knowledge from thought-leaders and networking with industry pals in the middle of a jewel-studded desert, it’s time to head to another shiny city for another week at another beloved conference.

For the aimClear crew, the next stop on our 2011 conference calendar, which last week took us to #PubCon, catapults us now to the Windy City for Search Engine Strategies Chicago. From November 15-17, the Hyatt Regency will be home to dozens of eager professionals from all walks of the online marketing industry. Among them, our own Marty Weintraub, Merry Morud, Erica Sendros and Megan Lichty will be in the crowd – presenting, moderating, and covering the event. Read on for a closer look at their schedules, as well as a sneak peek at our friend Lisa Buyer‘s special PR workshop.

Social Media Marketing: Killer Advertising Tactics
Day 3 – Thurs. November 17th – 1:30 pm CST

This spotlight session on the Local/Mobile Track will focus on the paid side of social media platforms like LinkedIn and Facebook, as well as powerful ways to leverage targeting capabilities and community members for maximum results. Moderated by aimClear’s Merry Morud, speakers J.D. Gershbein, CEO, Owlish Communications and our own Marty Weintraub, President, aimClear will take turns sharing best practices and, aptly, killer tactics with the crowd.

Meet the Experts: Roundtable Forum
Day 1 – Tues. November 15th – 4:30 pm CST

This year marks SES’s *all new* Meet the Experts Roundtable Forum, a self-described “unique opportunity to learn, network and share information with your peers and leading industry specialists.” Each roundtable features two expert panelists and addresses a specific key topic, and we’re proud to announce Merry will be tackling the Facebook Ad Formats roundtable with Matt Lawson, Vice President of Marketing, Marin Software. Stop by Merry and Matt’s table for seriously top-shelf insight on FB ads, targeting tactics, best practices, and more.

Public Relations and Optimized Copywriting
ClickZ Academy Onsite Training – Mon. November 14th – 1:00pm CST

aimClear’s good friend Lisa Buyer, President & CEO, The Buyer Group, will be hitting the stage at the start of the week as part of the ClickZ Academy Onsite Training, a precursor to the main #SESCHI event. Lisa is a familiar face on our Facebook Marketing Workshop where she drops serious knowledge-bombs on all things social-PR. Today, Lisa will dive deeply into just that – exploring the right mix of optimizing, publicizing and socializing with attendees.

Specific workshops will include:

• Fundamentals, best practices and applications of Online PR and Optimized Copywriting
• Tips on how to maximize online PR and Social Media strategies
• Tips on headline, titles, subhead and description writing for networks like Facebook and Online PR
• Where to find inspiration when you have online copy writer’s block
• Guidelines on how to write for search and social media for more visibility
• A checklist of what to optimize and how to do it
• How to apply the optimized copywriting to social media
• Real life examples of how to write for the journalist, social media, search engines and direct to your target
• Discovering online PR and copywriting tools for writing, measuring and tracking
• Measuring online PR for success and how to best report bottom line results to the executive team in the boardroom

—

Coverage Agenda
Lo and behold! A look at which sessions Merry, Erica, and Megan plan to attend, live-tweet, and possibly blog for you readers at home

Day 1

10:30 am

• Analytics for Paid Search- Merry
• Winning! Measuring Social Media Success – Erica
• Introduction to Paid Search – Megan

11:45 am

• Automating Social Media: Creating & Distributing the Message – Merry
• Information Architecture for the Modern Website – Erica
• Introduction to SEO – Megan

2:00 pm

• Score! Social Media and Sports – Merry
• B2B Lead Generation MGMT & CRM Integration – Erica
• Intro to Analytics – Megan

3:30 pm

• Signed, Sealed, Delivered: Selling Inbound Marketing – Merry
• Strange Encounters of the SEO Kind – Erica
• Conversion Tools of the Master Craftsman – Megan

Day 2

9:45 am

• Reeling them In: Attract and Convert Your Audience Through Smart Optimization – Merry
• Crossing the Digital Divide: The Leap from Search to Display – Erica
• Social Media Signals in Search – Megan

11:15 am

• Social Media Linking and Promotion – Merry
• The Convergence of Search, Social, & Content Marketing – Erica
• Landing Page Optimization – Megan

2:30 pm

• Navigating “The Dip”: Planning a Successful Site Re-Launch – Merry
• Screw Viral Videos – Erica
• The Basics of Link Building – Megan

3:45 pm

• Local+Social: the Future of Promotion – Merry
• Ads in a Quality Score World – Erica
• Channel Surfing: Measuring Profit & ROI Across Channels – Megan

5:00 pm

• Building Brands without Big BRand Budgets – Merry
• SEO is Dead: Long Live SEO! – Erica
• Next Gen YouTube Marketing – Megan

Day 3

10:45 am

• PPC Beyond Search: New Ad Formats, Display, and Social Megan
• Smart Mobile Marketing Erica
• Brand Resilience and Reputation MGMT in a High-Speed World Merry

12:15 pm

• SEO Competitive Analysis – Megan
• SEO in the World of new gTLDs  – Erica

1:30

• Social Media Marketing: Killer Advertising Tactics – All three

In between speaking, moderating, tweeting, and blogging, Marty, Merry, Erica and Megan will be cruising around the conference floor and expo hall– so feel free to say hi . They don’t bite. Without extreme provocation…

Well kids, it’s that time of year again! When hardcore search nerds and beloved tech rockstars from every walk of the online marketing industry flock to America’s playground and gear up for a week of keynotes, in-depth sessions, discussion panels, mad-crazy networking events, and a little R&R along the Strip. Yes, it’s time for a true obligatory-must-attend conference: PubCon Vegas, baby.

During November 7 – 10, the Center South Hall of the lovely Las Vegas Convention will be overrun with our kind of folks ready to soak up some serious knowledge. Marty Weintraub (@aimClear), Merry Morud (@MerryMorud), Lindsay Schleisman (@lindsaylorraine), Molly Ryan (@mollycryan), and yours truly, Lauren Litwinka (@beebow) are heading west to Sin City, where we’ll represent the aimClear team in style – up at the podium and in the crowd. Marty will drop some brain-bombs during the Keyword Research, Selection and Optimization, Facebook Today, and How SMBs Can Use PR Campaigns to Grow Traffic sessions while us gals tear up the Twitersphere with live coverage comin’ atcha straight from the show.

Read on for a closer look at Marty’s panels and the sessions that are really catching our eye.

Keyword Research, Selection and Optimization
Day 2 – Weds. Nov 9 – 11:30 am – 12:45 pm

Ken Jurina, Marty Weintraub, and Amanda Watlington (under the moderatorship of  Wil Reynolds) will take turns sharing their two cents on the importance of deep keyword research, systematic testing of keywords to understand which work and which don’t, as well as tools on the market that can help automate and streamline the process.

Facebook Today
Day 2 – Weds. Nov 9 - 3:15 – 4:20 pm

Marty Weintraub, Dennis Yu, Michael Verghios, moderated by Alison Zarrella, will tackle the beast that is Facebook. With over 750 million registered users and a constantly evolving UI / platform features, it’s important to stay current on FB if a successful social media marketing campaign is on your priority list.

How SMBs Can Use PR Campaigns to Grow Traffic
Day 3 – Thurs. Nov 10 – 10:15 – 11:30 am

Marty Weintraub, Lisa Buyer, Adam Riemer, and moderator Joe Laratro will be on board for this hybrid session, addressing the significance of online PR in relation to organic SEO. Each speaker will take turns sharing advice and tactics for leveraging online PR to boost traffic links and ultimately, conversions.

As for the aimClear gals – our schedule isn’t quite as fixed. But here’s a look at some sessions we definitely hope to hit up, live-tweet, and who knows – maybe even blog, for the readers at home to enjoy at your leisure.

Will you be attending PubCon? Toss an @mention our way – we’re always excited to meet new people, high-5 and whatnot.

Hope to see you there

We love traveling the globe to speak at hallmark online marketing conferences, but sometime’s there’s nothing like kickin’ it in your own backyard with industry pals from around the world. For us, that means a trip down to the Twin Cities for MIMA Summit 2011, the largest annual marketing and technology conference in the Midwest.

This year marks the 10th Anniversary of MIMA, and with a wealth of engaging tracks from content and storytelling to UX and Design, it’s sure to be an awesome event.

aimClear’s own Marty Weintraub will hit the stage today, Wednesday, October 12th @ 11:10 am CST to share top-shelf tips, tactics and techniques for Mining Deep Social Media Strategy From Search History. Read on for a closer look at his presentation.

Marty will lead audience members through the intricate and powerful parallels between search mar­ket­ing and social media, and how experience and insight on the former can be leveraged to advise and optimize the latter.

From mapping search to social to mashing up organic with paid social media tactics, attendees will walk away from this hardcore session armed a deep understanding of:

• Using “Search” To Find Conversations & Users
• Friend-Lead Seeking, Filtering & Selection & Conversion Techniques
• Finding Valuable Friends In Twitter & Facebook
• Literal & Inferred Contextual Targeting
• Reaching Out For The Win!

If you’re at MIMA, this is must-attend gold. Not at the show? Tune into Twitter for live-tweets under the #MIMA hashtag.

As promised, here is the presentation, mima-aimClear-2011.zip

New York, New York! Man, we just love that city. The sights, the sounds, the smells… yes, we can’t seem to stay away from the Big Apple for too long. Every six months or so we get a serious itchin’ for some Chinatown dim sum, Katz’s Deli knishes, midtown food-truck Halal, and, oddly enough, online marketing brain-chow. We ate our fill in March for SES NY. Luckily, next month marks the east coast edition Search Marketing Expo, aptly named #SMX East, where we’ll stock up on the goods once more.

The aimClear team is set to return to New York on September 12, represented this go-round by Marty Weintraub, Manny Rivas, Merry Morud and me, Lauren Litwinka. We’ll kick off the week with our Facebook Marketing Intensive Workshop, and then dive into the conference head first. Manny and Marty will both storm the stage speaking, and Lauren live-tweeting and blogging like a madwoman.

Marty will be speaking on the Facebook Ads, Meet Search Ads and Beyond Rankings: Actionable SEO Reports Your Boss Will Love sessions (Day 2 @ 5:oo pm EST & Day 3 @ 12:45pm EST respectively), while Manny tackles Video Search Success Stories (Day 3 @ 9:00-10:15am EST). Read on for a closer look at these sessions, Lauren’s coverage schedule as well as the lo-down on our Facebook Marketing Intensive Workshop.

Workshop Scoop

We’re ready to rock attendees for a full day with our training workshop on all-things Facebook. From community management to reputation monitoring, end-to-end FB Ads campaigns and organic friending strategies, you’ll walk away with a deep know-how on tools, tactics & techniques for driving serious, highly-targeting traffic from this colossal social network. Sound like your cuppa tea? Check out full session descriptions, or register today to ensure your seat at the table.

Speaking Schedule

Facebook Ads, Meet Search Ads | Day 1 - Tuesday, September 13,  5:00-6:15pm EST
Late afternoon on Day 2 of #SMX East 2011, aimClear’s Marty Weintraub will join moderators Greg Finn and Eric Enge, and fellow speakers Addie Conner and Matt Lawson for a lively chat on the parallels between traditional search ads and Facebook ads, and ways you can leverage FB ads insight to beef up your SEM campaigns.

Video Search Success Stories | Day 3 - Thursday, September 15, 9:00-10:15am EST
Manny will hit it off on the final day of #SMX East  with moderator Chris Silver Smith, Q&A moderator William Leake, and speakers Kristjan Hauksson, Arnie Kuenn and Jeff Martin. This team will share opportunities and best practices for leveraging online video to connect with customers in a meaningful way.

Beyond Rankings: Actionable SEO Reports Your Boss Will Love | Day 3 – 12:45-1:45pm
Last but certainly not least, Marty will take the stage once more, this time with moderator Matt McGee, Q&A moderator Annie Cushing, and speakers Vanessa Fox, and Max Thomas. Ridiculously rad ranking reports will be on the menu, as speakers serve up  ”new ways to mine and combine data” for informative, comprehensive reports that make your boss doe-eyed with glee.

Coverage Agenda

Yours truly will pump out live coverage for a variety of sessions via @beebow on Twitter. Here’s a look at what’s on the docket for #SMX East 2011:

Day 1

9:00-10:15 am

• Google Survivor Tips with moderator Matt McGee, Q&A moderator Chris Silver Smith, and speakers Alan Bleiweiss, Micah Fisher-Kirshner, & Mark Munroe

10:45am-12:00pm

• The Great Correlation vs. Causation Debate with moderator Danny Sullivan, Q&A moderator Max Thomas, speakers Eric Enge, Micah Fisher-Kirshner, Mitul Gandhi, Kristine Schachinger, and Tony Wright

1:45-3:00pm

• Panda-Proofing Your Content with moderator Chris Sherman, Q&A moderator John Doherty,  and speakers Justin Briggs, Horst Joepen, Heather Lloyd-Martin, & Chris Silver Smith

Day 2

9:00-9:45pm

• A Keynote Conversation With Eli Pariser with moderators Danny Sullivan and Chris Sherman, and keynote speaker… Eli Pariser

10:45am-12:00pm

• PPC & SEO: Can’t We All Just Get Along? with moderator Brad Geddes, Q&A moderator Christine Churchill, and speakers Todd Friesen, Brad Geddes, & Tim Mayer

1:30-2:45pm

• Discussion: Will Retargeting & Remarketing Become Too Creepy? with moderator Chris Sherman, Q&A moderator Marty Weintraub, and speakers Marie Alexander, John Ellis, Kevin Lee, & Jud Soderborg

OR…

• Schema.org, Rel=Author & Meta Tagging For 2012 with moderator Vanessa Fox, Q&A moderatorLisa Williams, President, MEDIA forte marketing, and speakers Janet Driscoll Miller & Topher Kohan

These both look awesome, so it will be a very spur-of-the-moment type decision. Man! I wish I could clone myself.

3:30-4:45pm

• The Current State Of Personalized Search with moderator Danny Sullivan, Q&A moderator Erika Mamber, and speakers Peter Bailey & Jack Menzel

5:00-6:15pm

• Facebook Ads, Meet Search Ads with moderator Greg Finn, Q&A moderator Eric Enge, and speakers Addie Conner, Matt Lawson, & Marty Weintraub

Day 3

9:00-10:15am

• Pagination & SEO with moderator Vanessa Fox, Q&A moderator Simon Heseltine, and speakers Richard Chavez, Vanessa Fox, & Maile Ohye

OR…

• Video Search Success Stories with moderator Chris Silver Smith, Q&A moderator William Leake, and speakers Kristjan Hauksson, Arnie Kuenn, Jeff Martin, & Manny Rivas

Same deal. Both look clutch. Will have to decide on-the-fly.

10:30-11:45am

• Remarketing & Retargeting: The New Behavioral Ads with moderator Pamela Parker, Q&A moderator Marty Weintraub, and speakers Dax Hamman, William Leake, Bibi Mukherjee, & Alan Osetek

12:45-1:45pm

• Beyond Rankings: Actionable SEO Reports Your Boss Will Love with moderator Matt McGee, Q&A moderator Annie Cushing, and speakers Vanessa Fox, Max Thomas, & Marty Weintraub.

There you have it! Will you be at SMX East? Shout out to Marty, Manny, Merry or myself with an @mention. We’d love to meet up Safe travels, everyone!

Post image credit: kaysha

aimClear’s Marty Weintraub will hit the stage bright ‘n early (9:30-10:30am PST) on Day 2 for the Killer Facebook Targeting Tactics alongside Matt Lawson, Vice President of Marketing, Marin Software, Rob Leathern, CEO, XA.net and moderator Paul Madden, Owner, Automica Limited.

Manny Rivas is on deck for that afternoon’s SEW Labs – The Use of Video in Social Media (3:00-4:00pm PST). He’ll join moderator Greg Jarboe, President & Co-founder, SEO-PR and speakers Jonathan Allen, Director, SearchEngineWatch, Massimo Burgio, Founder & Chief Strategist, Global Search Interactive, and Garry Przyklenk, Founder, Eclipseo Online Marketing for a full session critique in classic site clinic format.

Lauren, Erica & Manny will attend an array of sessions SES has to offer, live-tweeting coverage and publishing complete write-ups right here in aimClear blog. Here’s a peek at what’s on our agendas. But before that… here’s a peek at our purty mugs:

Day 1 | Tuesday, August 16th

7:45 – 8:45 am

• (Provided we’re awake…) Introduction to Search Engine Marketing with Dr. Ralph Wilson

11:00 am – 12:00 pm

• Manny | The Tools of the Trade for PPC with Thomas Bindle, Kate Kaye (moderator)
• Lauren | Social Media Solutions on a Budget with Jeffrey Harmon, Christopher Heine (moderator)
  
• Erica | Introduction to Analytics with Thom Craver

1:00 – 2:00 pm

• Manny & Lauren | Audience Choice Session: Like Me! Social & Viral Content Tips for Making Your Brand More Sexy with Noran El-Shinnawy (moderator), Liana Evans, Jeffrey Harmon, & Jeff Revoy
• Erica | Introduction to Paid Search with Brad Geddes

2:15 – 3:15 pm

• Manny | Insider Tips to Ad Optimization with Nicholas Gadacz, David Greenbaum, John Yi, & Bryan Eisenberg (moderator)
• Lauren | Blogging User Generated SEO with Michael DeHaven
• Erica | Introduction to Social Media with Noran El-Shinnawy

4:15 – 5:15 pm

• Manny | Analytics for PPC with Andrew Goodman
• Lauren | Crossing the Digital Divide: The Leap from Search to Display with Jon Meyers
• Erica | Introduction to SEO with Bruce Clay

5:15 – ???

• Networking Find us, say hi!

Day 2 | Wednesday, August 17th

9:30 – 10:30 am

• Manny | PPC Competitive Analysis with Jeff Ferguson, Lisa Raehsler, & Matt Van Wagner
• Lauren | Is Retargeting / Remarketing Right for You? with Marc Bishop & Kevin Lee
• Erica | The Basics of Link Building with Debra Mastaler

11:30 am – 12:30 pm

• Manny |  Getting Ready for Global Business with Motoko Hunt, Christian Arno, Michael Bonfils, Tim Coughlin Going
• Lauren | HTLM 5: The Interactive Social Web with Karl Dubost
• Erica | WordPRess: Power to the People! with Matthew Bailey

1:30 – 2:30 pm

• Manny | Going Next Gen YouTube Marketing with Greg Jarboe
• Lauren | Landing Page Optimization with Bryan Eisenberg (moderator), Nathan Richter
• Erica | Protecting your Brand Online with Andy Beal

3:00 – 4:00 pm

• Manny | SEW Labs – The Use of Video in Social Media with Massimo Burgio, Garry Przyklenk, & … Manny Rivas
• Lauren & Erica | Global Opportunities in PR, Social Media & Mobile with Anne Kennedy, Kristjan Mar Hauksson, & Adaline Lau (moderator)

4:45 – 5:45 pm

• Manny | Conversion Tools of the Master Craftsman with Tim Ash & Bryan Eisenberg
• Lauren | Place Search & Facebook Ads: an Eye Tracking Story with Leslie Chacon
• Erica | Social Media Metrics with Aaron Kahlow

5:45 pm – ???

• N-n-n-networking! Toss us an @mention. We’ll high-5. It will be great.

Day 3 | Thursday, August 18th

9:00 – 10:00 am

• Manny | Ads in a Quality Score World with Matt Van Wagner (moderator), Paul Corkery, & Craig Danuloff
• Lauren | SEW Labs – Advanced Search Engine Marketing Tools & Tactics with Jonathan Allen (moderator), Chris Boggs, Thom Craver, & Garry Przyklenk
• Erica | Content Marketing Optimization with Lee Odden

10:45 am – 12:15 pm

• Manny | B2B Lead Generation Management & CRM Integration with Lauren Vaccarello
• Lauren | The Convergence of Search, Social & Content Marketing with Aaron Kahlow & Arnie Kuenn
• Erica | Social Media Signals in Search with Richard Zwicky (moderator), Eric Enge, & Michael Fujioka

1:15 – 2:45 pm

• Manny | Smart Mobile Marketing with Paul Cushman & Michael Martin
• Lauren | Avoiding PPC Campaign Stagnation with Cam Fortin & Michael Mothner
• Erica | SEW Labs – Social SEO with Lee Odden

3:00 – 4:00 pm

• Manny | PPC Beyond Search: New Ad Formats, Display, and Social with Zach Rodgers
• Lauren | Enterprise Level SEO with Bill Hunt (moderator), Crispin Sheridan & Jim Yu
• Erica | Search on Mobile Devices, QR Codes, Mobile & Social: The Next Mobile Frontier with Andrew Beckman (moderator), Terry Rodrigue & Angie Schottmuller

And that about does ‘er! Of course, the only way to know which sessions we’ll cover is to follow along with @EricaSendros, @MannyRivas and myself, @beebow… and to check back here for blog coverage as it rolls out.

Gonne be at #SES SFO? Give us a shout, say hi. We don’t bite. Without provocation. Safe travels, y’all!

The explosion of socially-minded Internet users intent on updating their status and sharing every thought on Facebook is booming at nearly 750 million. As the ravenous community manager stalks after furthering organic reach and feral advertisers hunt for a perfectly targeted audience, Facebook is home to the quest for all social media gurus intent on achieving the cutting edge. Call it an addiction, a lifestyle, or a mere avenue of connection, but with cut-throat targeting capabilities, affordable CPCs, and a bean-stalk-like growth, Facebook is in a class of its own.

Whether you’re still crawling along the intricate Facebook interweb or a seasoned marketing professional, aimClear’s Facebook Marketing Intensive workshop at SMX East in New York City is where it’s at. We’ll deliver actionable tactics for how to best integrate the traffic-driving power of the Facebook community with “free” optimization techniques and paid Facebook advertising, among many other things. Is your appetite whetted? Read on for more details after the jump!

Search Marketing Expo has nestled itself into the collective aimClear heart, and we make it a point to always fit it into our calendars. This year, our Facebook Marketing Intensive workshop will precede the conference, set to fly on Monday, September 12th. Be prepared for a mind-blowing presentation led by our very own Marty Weintraub, who will guide you through the twisted tunnels of the Facebook underworld. With Marty acting as our courageous leader, an esteemed group of aimClear international marketers will also be in attendance. Our fast-track Facebook Marketing Intensive session will cover various areas, including…

• Facebook Site Clinic – Pages, Groups, Events and Search
• Killer Facebook Ads
• Facebook Demographic Research – Full Contact Edition
• Facebook Competitive Intelligence Research
• Facebook Marketing KPIs
• Community Manager Training (everything from holistic befriending to PR strategies to crisis management)
• Reputation Monitoring in Facebook

We aim to arm all attendees with a new arsenal of weapons to bring to the battle waging behind the scenes in the Facebook marketing community. With your new knowledge of all things Facebook, you’ll be able to set a fire to your ad campaigns with a sophistication you never knew you had.

Want to learn more about our workshop? Check out full descriptions of each session here. Already know you want to attend? Register today!

Barely a month has passed since aimClear’s Manny Rivas tore up the stage at SMX Toronto, but the stars have aligned, and we’re back in beautiful Toronto! The reason? Search Engine Strategies Toronto, the northernmost outpost of this search and social marketing event series.

The online marketing industry is well represented at SES Toronto with some tech visionaries including Lee Odden (@leeodden), Mike Grehan (@mikegrehan), Bruce Clay (@bruceclayinc), Greg Jarboe (@gregjarboe), Jonathan Allen (@jc1000000), Bryan Eisenberg (@thegrok) and many more. Representing the aimClear team this go-round is our own Marty Weintraub, who’s gearing up to deliver “Killer Facebook Targeting Tactics” on Tuesday, June 14, at 3:00pm EDT. Read on for the full scoop.

Fact: Facebook keeps growing. Just a few months ago, we were extolling the marketing potential of reaching 500 million members within the giganto social network. Now membership is estimated at close to a cool 700 million! That’s a pretty sizable population, representing a solid cross section of any marketer’s target audience. During his solo presentation, Marty will demonstrate how to find those audiences—from surfers to politicians to fine wine aficionados.

SES Toronto | Tuesday, June 14th | 3:00 PM EDT

Marty’s session will delve into the tactics for leveraging the marketing and e-commerce potential of advanced Facebook advertising, fan pages and groups. He’ll share what some of the most successful Facebook marketing campaigns have in common, and the tools that can help make social networking efforts pay off with killer results.

Drawing from his forthcoming Facebook marketing book, “Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques,” published by Wiley Sybex, Marty’s presentation is chock full of his popular sideways targeting ideas and an explanation of the methodology behind the madness. Session attendees will score a sneak peek at some of the latest and greatest targeting tactics. Insider tip: save the date for the launch party (and sweet swag) at SES San Francisco, August 15-19.

Attending SES Toronto? Be sure to tip your hat, say hi, or maybe even high-five Marty while you’re there (he’ll be the bald dude wearing sunglasses inside). Those unable to attend can follow along with live-coverage under the conference hashtag, #SES.

Well friends, it’s that time of year again.

SMX Advanced means two days jam-packed with top-shelf sessions, but even when the main event wraps up, we’ll rest easy knowing there’s still a ton of awesomesauce in store. aimClear’s Facebook Marketing Intensive Workshop is back on the SMX landscape, and we’re looking forward to hosting marketers for a full day of soup to nuts training in all-things Facebook. From organic optimization hacks to paid Facebook advertising, and harnessing Facebook’s massive online community to achieve KPIs, it’s an all-you-can-eat brain chow buffet. Read on for a closer look at what we’ll be serving up…

With a pulsing user base 700 million strong, Facebook represents a seriously fertile playground for cutting-edge marketers ready to get in touch with their social sides. Unparalleled targeting capabilities and reasonably cheap CPCs fuse together, making this social network an exciting Wild West of marketing and branding opportunities. Our panel of accomplished international Facebook marketers are ready, willing and eager to share hot tips, tactics and best practices for superior Facebook Marketing.

Before we look at our schedule, let’s meet the cast of characters:

Now… onto the agenda.

Demographic Research & Guerrilla Targeting Tactics
Get waist-deep in Facebook’s Ad Tool and discover myriad persona segments for every marketing campaign under the sun. Marty will make sure attendees walk away from this module with a keener understanding of who they’re serving ads to, factoring in careful combinations of music preferences, favorite brands, political views, perversions, afflictions, professions, interests as well as other predictions and affinities. We’ve assembled a sweet pot of bite-sized segments to share while we explore social synonyms that open dozens of new targeting doors. Are you ready to step outside of your targeting comfort zone? Better be.

Establishing Facebook Marketing KPIs
Marketing 101: You can’t achieve goals unless you establish them. Marty will teach how to establish realistic Facebook KPIs (key performance indicators) that encompass external channels such as PR, YouTube, Twitter, search engines, blogs, and more.

“Buying Friends” and Organic FB Analytics
From Search Influence, Will Scott (@W2Scott) will share intensely awesome tactics to target customers and identify authority users, cull deep competitive intelligence on truly engaged friends and use all the info to your benefit. It’s time to learn how to capitalize on this insight for organic friending and aggressive Facebook Ad targeting.

End-to-End Facebook Ads
This is truly end-to-end… aimClear’s Merry Morud (@MerryMorud) will soar through creating ad accounts, tips for compelling ad creative and images, setting budgets, and of course,  hardcore tactics for optimizing ads to help ensure prolonged success.

A Day in the Life of a Community Manager
This mammoth 6-part session will provide anyone in charge of community management with invaluable insight. In fact, this module  is so gigantic, it warrents a bulleted list.

• aimClear’s Lauren Litwinka (me…) will kick things off with content aggregation tools and tactics.
  
• Marty will reappear to share some insanely effective holistic befriending tactics along with Lisa Buyer (@lisabuyer) of the Buyer Group.
• Lisa will also detail a community manager’s typical work day, geo-targeting technology and Facebook Places, the PR side of Facebook pages, as well as branding with Facebook.

• Lauren (… me again) will finish things up with a tour through holistic cross-promotion (integrating Twitter with Facebook), and managing social media crises.

Facebook SEO and Organic Visibility Hacks
Black-box by nature, it seems, Facebook’s ranking algorithm remains a hot topic for many. We’ve got secret-sauce tips for increasing organic visibility in FB search, and we’re ready to share. aimClear’s Matt Peterson (@Matt_Peterson) will offer up a bevy of Fan and Interest Pages, Groups, Events and Apps and learn why they rank so well for topical keywords or… don’t.

Reputation Monitoring in Facebook
Matt will also deliver a crash course in the latest and greatest techniques and tools for keeping track of Facebook buzz, and keep your reputation intact.

Site Clinics
Three site clinics will be interspersed throughout the day for attendees interested in participating. It’ll be lightning round 6 minute sexy social audits for those brave enough to enter the gauntlet. Community Management, Paid Ads, and SEO and Organic Visibility are the options on the table -and we’re ready to dish up recommendations and general feedback.

Sound like your cuppa tea? There’s still room to join the fun! Register today for your ticket to ensure a seat in Mama’s kitchen (you know… the workshop). Already signed up? See you in Seattle . Travel safe, y’all!