aimClear Search Marketing Blog

It’s noteworthy that Portland Oregon’s interactive marketing community has spawned SEMpdx, a vibrant regional search marketing trade association. Friend and fellow Sphinner, Stumbler, Facebook(er), and blogger Todd Mintz has been instrumental in championing “SearchFest,” SEMpdx’s well regarded annual conference.

I’m fortunate enough to have been invited to speak at this year’s Searchfest along with the likes of Stoney deGeyter, Matt McGee and Rand Fishkin. Recently Todd Mintz was gracious enough to answer questions I pinged him with regarding the Portland conference, his own professional history, and personal inspiration. I even had to “bleep” his copy.

What was the organization’s genesis and what role did you play? SEMpdx was the brainchild of Kent Lewis and Scott Orth. Both of them attended SES Seattle 2006 and thought that there wasn’t any reason that Seattle should draw the attention of Search Marketers while Portland continued to be ignored.

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Last week SEMPDX, online home of Portland Oregon’s search marketing community, announced the commencement of ticket sales for their March 10th “Searchfest” event. I’m honored by the invitation to speak at a conference graced by such SEM Luminaries as Rand Fishkin and Matt McGee. I’ll step to the speakers’ podium for a presentation regarding reputation management and the “dark side” of social media marketing.

Also speaking at the session is Janet Johnson, a respected businesswoman-blogger who is well-known to the Portland business community. Today, SEMPDX announced that they’re accepting pitches to speak with Janet and I in Portland. Here’s the link for submission procedure and rules. The deadline is 1/24/08.Read the rest of this entry »

As their primary mission, The University of Minnesota Duluth Center for Economic Development nurtures northern Minnesota’s businesses and entrepreneurs. Their vision is to strengthen the “viability of the region as a recognized leader in small business and entrepreneurial development”

There’s a tremendous amount of buzz about search marketing in the hallowed halls of academia. Today aimClear will speak to students who are engaged, as part of their business education, in consulting with seven different regional businesses (CED clients) in the area of marketing-communications campaign development.Read the rest of this entry »