aimClear Search Marketing Blog

Roll over Beethoven! Legendary search marketing conclave PubCon looms large as  Sinatra on a flashing Las Vegas billboard. Beginning November 10th at the  ‘Vegas Convention Center, PubCon truly is one of the world’s most storied annual Internet marketing conferences.

Steeped in history, stand by to experience 4 killer days of content spread across 7 tracks, over 90 sessions and fantastic networking events. Learn from and mingle with over 200 expert speakers gathered to share real-world examples of bleeding edge SEO, PPC and affiliate-think-genius. Read the rest of this entry »

Good morning New York! The sun has not risen outside my Herald Square Mid-Town hotel, though the city’s morning energy radiates  outside for miles.  It’s autumn in New York and that means SMX East,  one of our favorite annual search marketing conferences.

Freshly recovered from last night’s Clix/aimClear SchmoozeFest (thanks to Dave & Buster’s),  this morning it’s time for serious business…2 speaking assignments on the Social Media Track.  Here’s my speaking schedule today: Read the rest of this entry »

Autumn in New York City is a magical time. Leaves change colors and air cools, offering a welcome reprieve from summer’s sweltering heat.  October in the city-that-never-sleeps has come to mean industry luminaries Danny Sullivan and Chris Sherman gather our SEO community for three days of exceptional search marketing conference content, SMX East! aimClear’s speaking schedule is posted here. Read the rest of this entry »

A quick scan of SMX East’s “Conference Agenda At A Glance offers an exciting preview of what’s to come. Search Marketing Expo East New York City will take place October 6-8, 2008 at the Jacob K. Javits Convention Center on West 34th Street.

We have to say the agenda, organized by Danny Sullivan, Chris Sherman and the whole Third Door crew, looks awesome. This is truly one of the “shouldn’t-miss” gatherings of the year for critical up-to-date industry information, best practices and  insight. SMX East is for serious professionals.  Register here: Read the rest of this entry »

Beginning next week, in a series of aimClearBlog posts, we’ll be exploring common social media user-participation models. Considering how deeply social media engagement permeates human culture, there is a remarkable lack of consensus regarding appropriate use of avatars for corporate brand ambassadors, personal and other agendas.

For the uninitiated, an “avatar” simply speaks to how a person, company or other group of people represent themselves online. This can include pictures & video shared, content tagged and bookmarked, friends made, votes cast, dialog, style, self-description, activity in “walled garden forums” (not indexed by Google), purpose, transparency, role and objectives, etc… Read the rest of this entry »

It’s noteworthy that Portland Oregon’s interactive marketing community has spawned SEMpdx, a vibrant regional search marketing trade association. Friend and fellow Sphinner, Stumbler, Facebook(er), and blogger Todd Mintz has been instrumental in championing “SearchFest,” SEMpdx’s well regarded annual conference.

I’m fortunate enough to have been invited to speak at this year’s Searchfest along with the likes of Stoney deGeyter, Matt McGee and Rand Fishkin. Recently Todd Mintz was gracious enough to answer questions I pinged him with regarding the Portland conference, his own professional history, and personal inspiration. I even had to “bleep” his copy.

What was the organization’s genesis and what role did you play? SEMpdx was the brainchild of Kent Lewis and Scott Orth. Both of them attended SES Seattle 2006 and thought that there wasn’t any reason that Seattle should draw the attention of Search Marketers while Portland continued to be ignored.

Read the rest of this entry »

Last week SEMPDX, online home of Portland Oregon’s search marketing community, announced the commencement of ticket sales for their March 10th “Searchfest” event. I’m honored by the invitation to speak at a conference graced by such SEM Luminaries as Rand Fishkin and Matt McGee. I’ll step to the speakers’ podium for a presentation regarding reputation management and the “dark side” of social media marketing.

Also speaking at the session is Janet Johnson, a respected businesswoman-blogger who is well-known to the Portland business community. Today, SEMPDX announced that they’re accepting pitches to speak with Janet and I in Portland. Here’s the link for submission procedure and rules. The deadline is 1/24/08. Read the rest of this entry »

As their primary mission, The University of Minnesota Duluth Center for Economic Development nurtures northern Minnesota’s businesses and entrepreneurs. Their vision is to strengthen the “viability of the region as a recognized leader in small business and entrepreneurial development”

There’s a tremendous amount of buzz about search marketing in the hallowed halls of academia. Today aimClear will speak to students who are engaged, as part of their business education, in consulting with seven different regional businesses (CED clients) in the area of marketing-communications campaign development. Read the rest of this entry »