Category Social Media

Social Commerce Psych: The Whys & Hows of Consumer Behavior #SESNY


Welcome back to aimClear’s coverage of #SESNY 2012! In SEO and SEM, there’s often talk of how important it is to “think like your customer,” particularly when picking the right keywords for which to optimize your site and bid on with PPC campaigns. The same holds true for social media online commerce social commerce. You… Read More

SES New York  /  Social Media

How to Get C-Suite Buy-in For Social Media Measurement Tools a la #SMX


Day 3 of #SMX West was smashing good fun, once again finding attendees loaded up on caffeine and rearing to go. There was a slight bittersweetness to last day of the conference, but there was no time to wallow. Not with Justifying The Investment: Analytics For Social Media on the session agenda! Moderator Greg Finn guided speakers… Read More

Facebook Training  /  SMX West  /  Social Media

Evolve Your Facebook Page Community Outreach Strategies, #SMX-Style


Blazing forward with more coverage of #SMX West, Day 2 had the Building Buzz on Facebook: Getting Liked & Shared in store for attendees looking to spice up their social sides. The evolution of Facebook has been remarkable – from a college student directory to an almost essential marketing asset for many companies. In order… Read More

Facebook Advertising  /  SMX West  /  Social Media

Checking in at #SMX! The Whys & Hows Behind Mobile Check-ins


Continuing with our coverage of Day 1 at SMX West, and after some tasty conference lunch & aimClear cake, attendees following along the Local and Mobile track caught Doing Check-ins and Offers Right with moderator Greg Sterling and speakers Rodney Hess, Account Manager at Search Influence, Daniel Lemin, Brand Consultant at Social Studio, Conrad Saam,… Read More

Mobile Search  /  SMX West  /  Social Media

32 Totally Free Google “Search Plus Your World” #SEO Resources


[Marty Note: It’s amazing to see how Google’s brilliant strategy we cited grew into an actual social platform. Read more about our take on +’s evolution) Businesses: Raise your hand if you barely cared about Google+ until your SEO consultant called to say now you just have to. While the disproportionate weight Google is placing… Read More

Google  /  SEO  /  Social Media