Category: Social Media

This category has 172 posts

Vanity Bait: Remembering The “Social” In Social Media

The concept of being social and engaging communities has been around a lot longer than “social media.” Today I was hooked by a vanity bait mechanism I helped create more than 15 years ago, in my role of Creative Director of a CBS affiliate station in Duluth. Imagine my surprise to see my daughter on […]

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#IUBB & The Incredible Phenomena Of Crowdsourced Play By Play

IU basketball fans must be among the most engaged on earth. Just watch Twitter. Last week Indiana University’s Hoosier Nation was totally screaming, abuzz at IU’s stunning upset of (previously) #1 Kentucky.  I saw some retweets among my community that highlighted an incredible reality: These days sports fans don’t just yell at the players in […]

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Community Management Clinic! Celia Cohn Doing Outreach Right At #SMX

Sometimes it takes a grownup, in physical life, to remind us the basics of online community management. Celia Cohn was handling Ambassador duties at the front entrance of the Westin™ Kierland Resort, the official #SMX Social Scottsdale hotel. Her job is to greet guests in the hotel lobby, guide, engage and support. She greeted me […]


Deep Tips for Leveraging Social Signals to Sway Search

Welcome back to aimClear’s coverage of #SESCHI! After two cups of coffee on this second (and way chillier) morning, we headed to the Social Media Signals in Search session. Moderated by Rob Garner, vice president of strategy for iCrossing, and featuring Andrea Fishman, VP of Global Strategy & Managing Partner of BGT Chicago, BGT Partners, and Jim Yu, Founder & […]

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Exploring the Impact of Social Signals On Organic Rank @ #PubCon

Welcome back to aimClear’s coverage of #PubCon Vegas 2011! After an inspiring opening keynote with Leo Laporte, the morning of Day 1 launched in warp-speed fashion towards the first round of sessions. Salon B of the lux Las Vegas Convention Center housed a special treat for those interested in the crossroads between search and social, an […]

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SoLoMo OMG! Social, Local & Mobile Hook Up @ #SMX Advanced

Welcome back to aimClear’s coverage of #SMX Advanced! Let’s be honest – by and large, ours is a culture fixated on instant gratification, real-time engagement, the here and now. In such a fast-paced world, it’s no surprise we leverage shorthand vernacular where we can. From OMG to LOL to IITYWIMIWHTKY, we’ve got an acronym for […]

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Sweet Scoop: aimClear® Facebook Marketing Intensive,#SMX Advanced

Well friends, it’s that time of year again. SMX Advanced is all set to take place in soggy lovely Seattle next week, June 7-8, and we’re just stoked. The aimClear team is heading westward to participate in this hallmark event– Lauren (yours truly) will be churning out live coverage (via @beebow) and full write-ups right […]


One Social Media Tactic Your Business Must Embrace

Is your business listening and responding appropriately to those who reach out? Last February our post, 6 Superb First Social Media Tactics For Business caught some buzz and conversation. We discussed the importance of listening and offering unconditional service to new friends and customers, when they obviously seek to engage The more I travel the […]

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