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Businesses: Raise your hand if you barely cared about Google+ until your SEO consultant called to say now you just have to. While the disproportionate weight Google is placing on + driven results may be unhealthy for SERPs in the short term, opening a relatively easy + door to bomb Google SERPs serves the function of enlisting… Read More
Google / SEO / Social Media
The concept of being social and engaging communities has been around a lot longer than “social media.” Today I was hooked by a vanity bait mechanism I helped create more than 15 years ago, in my role of Creative Director of a CBS affiliate station in Duluth. Imagine my surprise to see my daughter on… Read More
IU basketball fans must be among the most engaged on earth. Just watch Twitter. Last week Indiana University’s Hoosier Nation was totally screaming, abuzz at IU’s stunning upset of (previously) #1 Kentucky. I saw some retweets among my community that highlighted an incredible reality: These days sports fans don’t just yell at the players in… Read More
Sometimes it takes a grownup, in physical life, to remind us the basics of online community management. Celia Cohn was handling Ambassador duties at the front entrance of the Westin™ Kierland Resort, the official #SMX Social Scottsdale hotel. Her job is to greet guests in the hotel lobby, guide, engage and support. She greeted me… Read More
Welcome back to aimClear’s coverage of #SESCHI! After two cups of coffee on this second (and way chillier) morning, we headed to the Social Media Signals in Search session. Moderated by Rob Garner, vice president of strategy for iCrossing, and featuring Andrea Fishman, VP of Global Strategy & Managing Partner of BGT Chicago, BGT Partners, and Jim Yu, Founder &… Read More
