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Category Social Media

Free Advertising! How to Utilize Social Profile Images to Enhance B2B Content Strategy

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Let’s be honest. When it comes to creating a content strategy for B2Bs, we agency folk frequently encounter roadblocks in the form of extremely technical content that most people find decidedly “unsexy,” private information, corporate red tape, and a whole slew of other obstacles. It’s up to us to find every way possible to make… Read More

Content  /  Social Media

Bite-Sized Marketing: How Six-Second Vine Videos Can Build Your Brand

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If you just asked, “What’s a Vine Video?” it’s time you got up to speed on Twitter’s newest mobile app. Released January 2013, Vine allows users to create six-second, shareable videos with their phones. These short videos are then posted and viewed by followers on a stream, similar to Twitter. Vine videos can also be shared… Read More

Community Manager  /  Social Media

Building the B2B Social Media Machine: Tactical Advice & Insight From #SESNY

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aimClear’s #SESNY 2013 live coverage continues right here with a full recap of Building the B2B Social Media Machine, a topic relevant to many based on the crowd at today’s session. This session featured Jasmine Sandler, CEO of Agent-cy, Adriel Sanchez, Senior Director-Demand Generation of SAP and moderated by Lee Odden, CEO of Top Rank Online… Read More

SES New York  /  Social Media

The Future Of Television: Exploring Marketing Opportunities with Social TV & Second Screen Apps at #SESNY

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Welcome to aimClear’s coverage of #SESNY 2013! What an interesting way to kick off an digital marketing conference – a keynote all about television. Talk about coming full circle in the universe of technology and advertising platforms. Day 1 of SES New York found scores of attendees filling up one of several dazzling ballroom in the Marriott Marquis,… Read More

SES New York  /  Social Media

Exploring The Art Of Social Media Hoaxes: Dark Humor Meets Brilliant Execution

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We all know that creative, well-developed content and expertly executed social media campaigns can yield results that rock. Remember Burger King’s Subservient Chicken stunt back in 2004? You told the lone, albeit giant chicken on the website to do something, and he did it. Couple that with a 12-minute fight scene in which a TenderCrisp… Read More

Content  /  Rants  /  Social Media