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Day two coverage of #SESSF continued with a session on how to Generate More Pinterest: Getting the Most from the New Kid on the Block with Jennifer Evans Cario, President, SugarSpun Marketing and Founder of Avalaunch Media, Matt Siltala. Pinterest, the world’s social bookmarking darling, has taken the Internet by storm. Not just for arts… Read More
You may be surprised at the power of being an authentic ambassador in physical life. In this case, the social media waves from a whimsical chance encounter with a niche celebrity led to fascinating social media results, thousands of miles away, and built communities in beautiful and measurable ways. The happenstance meeting also is harbinger… Read More
It’s a dilemma many brands face: you want to kick it on the hottest social media platform, but don’t quite know how to fit in. Case in point: Pinterest, and companies with product lines outside the realm of fashionable clothes, adorable cupcakes, crafty DIY goodies, kittens, etc. If your company is finding it a tricky… Read More
The life of the community manager is fraught with intrigue and excitement. You never know what those frisky social citizens are going to come up with next, whether it’s a simple product/service question or a scathing rant about why Brand XYZ sucks at life and should be sent to the guillotine. That’s what keeps our… Read More
Pinterest has swept the social bookmarking scene by storm, with a pulsing community of over 10.4 million users. When visitors log into Pinterest, they’re presented with a nifty dashboard featuring recent pins of folks they follow. For many, that might mean pins about crafts, hobbies, interior design, and fashion. Speaks pretty accurately to the social… Read More
