Our team handles hundreds of digital marketing case studies every year. We know when to honor conventional wisdom & blaze radically new trails… whatever it takes to achieve attributable conversion.
In parts one and two we discussed the meaning of “avatar” and outlined a monitor & report approach savvy PR firms undertake: The “Walled Garden Forum Rat.” This post focuses on another common participatory profile: The “DoFollow Link Builder.” This avatar profile is much more common than one might think. It’s also a fuzzy role, […]
By Marty Weintraub 11 Comments
This post is part 2 of our ongoing series, “Avatar Theory, Common Social Media Participation Models.” We’ve been gathering information confidentially for weeks from marketing peers regarding methods, objectives, risk, ROI and anecdotes as they relate to their social media activity on behalf of clients. There’s a remarkable lack of agreement as to what’s cool […]
By Marty Weintraub 1 Comment