Category: Avatar Theory

This category has 2 posts

Avatar Theory #3: The DoFollow Link Builder

In parts one and two we discussed the meaning of “avatar” and outlined a monitor & report approach savvy PR firms undertake: The “Walled Garden Forum Rat.” This post focuses on another common participatory profile: The “DoFollow Link Builder.” This avatar profile is much more common than one might think. It’s also a fuzzy role, […]

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Eyes & Ears: Walled Garden Forum Rat Avatars

This post is part 2 of our ongoing series, “Avatar Theory, Common Social Media Participation Models.” We’ve been gathering information confidentially for weeks from marketing peers regarding methods, objectives, risk, ROI and anecdotes as they relate to their social media activity on behalf of clients. There’s a remarkable lack of agreement as to what’s cool […]

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