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Category Social Media Marketing

Social Media Solutions for the Wallet-Conscious: Two Cents from #SESSF

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Welcome to aimClear’s coverage of #SES San Francisco 2011! Feeling blue over your company’s lack of funds for social media? Lusting over the top quality video production and team of whip-smart writers employed by Old Spice? Overwhelmed by the rich world of social media marketing and all the heavy-weight competition? Fear no more. Search Engine Strategies… Read More

SES San Francisco  /  Social Media Marketing

Orkut Dissected: Social Networking in India & Brazil

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During the summer of 2010, an interesting international client encouraged us to take a look beyond our borders and check out where Facebook was popular in other parts of the world. With Facebook’s 500 million (at the time) users easily eclipsing the total U.S. population, it was clear that the phenomenon was not limited to… Read More

Community Manager  /  Demographic Research  /  Social Media Marketing

How Social Marketers Can Survive the Boss’ Paranoid Micromanagement

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From pharmaceutical mega-corporations, attorneys, and health care purveyors to insurance companies and universities, skittish B2C and B2B online marketing managers operating in regulated industries are still afraid to participate in social media. Other unregulated companies, led by old school PR-adverse managers, self-restrict to a ridiculous extent out of paranoia, misunderstanding or ignorance. Such are the… Read More

Community Manager  /  Social Media Marketing

Sweet Scoop: aimClear® Facebook Marketing Intensive,#SMX Advanced

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Well friends, it’s that time of year again. SMX Advanced is all set to take place in soggy lovely Seattle next week, June 7-8, and we’re just stoked. The aimClear team is heading westward to participate in this hallmark event– Lauren (yours truly) will be churning out live coverage (via @beebow) and full write-ups right… Read More

Community Manager  /  Facebook Advertising  /  Facebook Demographic Research  /  SMX Advanced  /  Social Media  /  Social Media Marketing  /  Speaking Engagements

How to Track Social Media Metrics Like A Rockstar

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Day 1 of #SESNY wrapped up with sweet, petite, brutally-honest Noran El-Shinnawy, Internet Marketing Manager with Acquisio. Her first order of business was to address the forbidden term: “Voldemort” “Social Media Expert” (or “Social Media Guru”… *shudder*)… a term that seems to worm into way too many Twitter bios. Noran’s two cents:  “All that term means is… Read More

SES New York  /  Social Media  /  Social Media Marketing