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Category Social Media Marketing

How to Track Social Media Metrics Like A Rockstar

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Day 1 of #SESNY wrapped up with sweet, petite, brutally-honest Noran El-Shinnawy, Internet Marketing Manager with Acquisio. Her first order of business was to address the forbidden term: “Voldemort” “Social Media Expert” (or “Social Media Guru”… *shudder*)… a term that seems to worm into way too many Twitter bios. Noran’s two cents:  ”All that term means is… Read More

SES New York  /  Social Media  /  Social Media Marketing

Amplify Facebook Ad Targeting With Social Synonyms

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Compliments of Silicon Alley Insider’s Chart of the Day, it’s pretty clear to see that Facebook Advertising has skyrocketed past the old standby advertising platforms of Google, AOL, Yahoo and the like in terms of ad impressions in the US. Advertising on Facebook is a serious weapon for online marketers, yet many are halted by… Read More

Facebook Demographic Research  /  Keyword Research  /  PPC  /  Social Media Marketing

Beyond Friending: How To Hit Social Marketing Bullseye

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Welcome back to aimClear’s continuing coverage of #SESCHI 2010! A common (& quite useful) tactic online marketing pros often share with total social media n00bz is “listen to your audience.” When companies first dip their toes into Facebook, Twitter & other social media watering holes, it is a logical & advantageous first step to simply… Read More

Social Media Marketing