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Category Social Media Marketing

Choosing A Great Social Media Agency (Without The Cattle Call RFP)

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Let’s face it. There are so many last gen’ advertising agencies and PR firms hanging a Johnny-Come-Lately social media shingle, that’s it’s getting hard to discern posers from real-deals. This post offers standard selection criteria for choosing a social media marketing agency Don’t Do Cattle Call RFPs First, it is pretty likely that any social… Read More

Social Media Marketing

Embrace Your Inner Robot: Social Marketing Automation Done Right @ #SESNY

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Welcome back to aimClear’s coverage of #SESNY 2012! “Automate Social Media.” To some community managers, that’s the same as saying, “Kill Puppy Dogs” or “French Kiss a Circuit Board.” Uh, something like that, anyway. Point is – social media is typically regarded as the more humanistic side, the engaging side, the ushy-mushy side of an… Read More

SES New York  /  Social Media Marketing

How to Boost A Social Strategy On A Bite-Sized Budget: Tips from #SESNY

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Welcome back to aimClear’s coverage of #SESNY 2012! Though quite satiated from lunch, a room full of hungry marketers looking to dominate the social space on a bucks to the bottom-line budget eagerly awaited the teachings of the powerhouse marketing panelists up on stage. Jennifer Evans Cario, President of SugarSpun Marketing,  John Shehata, Executive Director of Search &… Read More

SES New York  /  Social Media Marketing

Mining Deep “Site:” Operator Search To Uncover Multilingual Social Threads

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For years, the “Site:” search operator has provided a quick method to distill mainstream SERPs (search engine result pages) down to results from a single website or class of websites. The operator works for major international search engines including Google, Bing, Yandex, Baidu, and others. Concatenate keywords to filter SERPs matriculated by both site and… Read More

Community Manager  /  Social Media Marketing

Convert the Masses! Measuring Social Media at #SESCHI

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Welcome to #SESCHI! The Hyatt Regency Hotel in downtown Chicago is bustling with the sound of caffeine-buzzed marketers hustling to and fro on the scene of Search Engine Strategies trying to decide which session to attend all while trying to steal the best seats in the front row… or maybe that’s just me. After an… Read More

SES Chicago  /  Social Media Marketing