Category: Social Media Marketing

This category has 30 posts

Mining Deep “Site:” Operator Search To Uncover Multilingual Social Threads

For years, the “Site:” search operator has provided a quick method to distill mainstream SERPs (search engine result pages) down to results from a single website or class of websites. The operator works for major international search engines including Google, Bing, Yandex, Baidu, and others. Concatenate keywords to filter SERPs matriculated by both site and […]

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Convert the Masses! Measuring Social Media at #SESCHI

Welcome to #SESCHI! The Hyatt Regency Hotel in downtown Chicago is bustling with the sound of caffeine-buzzed marketers hustling to and fro on the scene of Search Engine Strategies trying to decide which session to attend all while trying to steal the best seats in the front row… or maybe that’s just me. After an […]

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Social Media Solutions for the Wallet-Conscious: Two Cents from #SESSF

Welcome to aimClear’s coverage of #SES San Francisco 2011! Feeling blue over your company’s lack of funds for social media? Lusting over the top quality video production and team of whip-smart writers employed by Old Spice? Overwhelmed by the rich world of social media marketing and all the heavy-weight competition? Fear no more. Search Engine Strategies […]

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Orkut Dissected: Social Networking in India & Brazil

During the summer of 2010, an interesting international client encouraged us to take a look beyond our borders and check out where Facebook was popular in other parts of the world. With Facebook’s 500 million (at the time) users easily eclipsing the total U.S. population, it was clear that the phenomenon was not limited to […]

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How Social Marketers Can Survive the Boss’ Paranoid Micromanagement

From pharmaceutical mega-corporations, attorneys, and health care purveyors to insurance companies and universities, skittish B2C and B2B online marketing managers operating in regulated industries are still afraid to participate in social media. Other unregulated companies, led by old school PR-adverse managers, self-restrict to a ridiculous extent out of paranoia, misunderstanding or ignorance. Such are the […]

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Sweet Scoop: aimClear® Facebook Marketing Intensive,#SMX Advanced

Well friends, it’s that time of year again. SMX Advanced is all set to take place in soggy lovely Seattle next week, June 7-8, and we’re just stoked. The aimClear team is heading westward to participate in this hallmark event– Lauren (yours truly) will be churning out live coverage (via @beebow) and full write-ups right […]

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