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Category Social Media Marketing

The Future of Social PPC & Search: aimClear’s Speaking Agenda at #SMX Social

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Thanksgiving is fast approaching, SES Chicago just ended with a bang, and we’re ready for one more good conference before Turkey Day lulls us into holiday mode. You guessed it, we’re at SMX Social this week, and we couldn’t be more excited to return to Las Vegas to reunite with old friends and catch up… Read More

SMX  /  Social Media Marketing  /  Speaking Engagements

#WTF Marketers? Get Your Act Together and Stop Killing Kittens!

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PubCon has come to an end but our coverage from the show continues! I knew I was going to love the Scott Stratten keynote at #pubcon when he started asking where the early adopters were. We all had a good laugh reminiscing over the days of ICQ and then a handful of us had an… Read More

Industry Events  /  Online Marketing  /  PubCon Vegas  /  Social Media Marketing

HUGE Facebook Category Targeting Expansion – Occupation Targeting, Travel, Tech & More!

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Holy $&*)! Facebook advertisers, take a seat! (Yes, even you skeptical B2B marketers.) Facebook Category targeting just took serious leaps and bounds forward in terms of native category targeting. Scroll on to see Facebook’s latest (huge!) category targeting update laid out visually. We were first tipped off when we noticed the Broad Categories box looks… Read More

Facebook Advertising  /  Facebook Demographic Research  /  Social Media Marketing

The Great 2013 Social Media Buzz Kill, & How Early Adopters Dominate

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Sure! Your team creates and organically distributes amazing content that is intuitive, engaging by nature, and serves well-cultivated audiences.  That’s a given. Your community manager distributes the content and organic audiences love it and share. Great!  However, no matter how successful your content strategy is, without paid organic amplification, you’re most likely leaving substantial money… Read More

Facebook Advertising  /  Social Media Marketing

10 Things We Hate About LinkedIn Ads! And Workaround Solutions

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It’s expected: ad platforms, in their infancy, often start very rudimentary and then evolve to something beautiful, powerful, and easier to use. The time has come for LinkedIn ads to grow up and rise to the (often simple!) expectations of online advertisers. For years we’ve used LinkedIn ads and put up with the infuriating platform… Read More

LinkedIn  /  Rants  /  Social Media Marketing