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The Zenith Social Media Marketing Conference elicited thrills and chills as attendees strolled through the Duluth skyways between the Holiday Inn & Suites and the aimClear office for an exciting day of all things social! We had a blast attending sessions, taking notes, introducing speakers, and just enjoying the company of all the like-minded marketers… Read More
Let’s face it. There are so many last gen’ advertising agencies and PR firms hanging a Johnny-Come-Lately social media shingle, that’s it’s getting hard to discern posers from real-deals. This post offers standard selection criteria for choosing a social media marketing agency Don’t Do Cattle Call RFPs First, it is pretty likely that any social… Read More
Welcome back to aimClear’s coverage of #SESNY 2012! “Automate Social Media.” To some community managers, that’s the same as saying, “Kill Puppy Dogs” or “French Kiss a Circuit Board.” Uh, something like that, anyway. Point is – social media is typically regarded as the more humanistic side, the engaging side, the ushy-mushy side of an… Read More
Welcome back to aimClear’s coverage of #SESNY 2012! Though quite satiated from lunch, a room full of hungry marketers looking to dominate the social space on a bucks to the bottom-line budget eagerly awaited the teachings of the powerhouse marketing panelists up on stage. Jennifer Evans Cario, President of SugarSpun Marketing, John Shehata, Executive Director of Search &… Read More
For years, the “Site:” search operator has provided a quick method to distill mainstream SERPs (search engine result pages) down to results from a single website or class of websites. The operator works for major international search engines including Google, Bing, Yandex, Baidu, and others. Concatenate keywords to filter SERPs matriculated by both site and… Read More
