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During the summer of 2010, an interesting international client encouraged us to take a look beyond our borders and check out where Facebook was popular in other parts of the world. With Facebook’s 500 million (at the time) users easily eclipsing the total U.S. population, it was clear that the phenomenon was not limited to… Read More
Community Manager / Demographic Research / Social Media Marketing
From pharmaceutical mega-corporations, attorneys, and health care purveyors to insurance companies and universities, skittish B2C and B2B online marketing managers operating in regulated industries are still afraid to participate in social media. Other unregulated companies, led by old school PR-adverse managers, self-restrict to a ridiculous extent out of paranoia, misunderstanding or ignorance. Such are the… Read More
Well friends, it’s that time of year again. SMX Advanced is all set to take place in soggy lovely Seattle next week, June 7-8, and we’re just stoked. The aimClear team is heading westward to participate in this hallmark event– Lauren (yours truly) will be churning out live coverage (via @beebow) and full write-ups right… Read More
Community Manager / Facebook Advertising / Facebook Demographic Research / SMX Advanced / Social Media / Social Media Marketing / Speaking Engagements
Day 1 of #SESNY wrapped up with sweet, petite, brutally-honest Noran El-Shinnawy, Internet Marketing Manager with Acquisio. Her first order of business was to address the forbidden term: “Voldemort” “Social Media Expert” (or “Social Media Guru”… *shudder*)… a term that seems to worm into way too many Twitter bios. Noran’s two cents: ”All that term means is… Read More
Compliments of Silicon Alley Insider’s Chart of the Day, it’s pretty clear to see that Facebook Advertising has skyrocketed past the old standby advertising platforms of Google, AOL, Yahoo and the like in terms of ad impressions in the US. Advertising on Facebook is a serious weapon for online marketers, yet many are halted by… Read More
Facebook Demographic Research / Keyword Research / PPC / Social Media Marketing
