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Category Social Media Marketing

#WTF Marketers? Get Your Act Together and Stop Killing Kittens!

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PubCon has come to an end but our coverage from the show continues! I knew I was going to love the Scott Stratten keynote at #pubcon when he started asking where the early adopters were. We all had a good laugh reminiscing over the days of ICQ and then a handful of us had an… Read More

Industry Events  /  Online Marketing  /  PubCon Vegas  /  Social Media Marketing

HUGE Facebook Category Targeting Expansion – Occupation Targeting, Travel, Tech & More!

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Holy $&*)! Facebook advertisers, take a seat! (Yes, even you skeptical B2B marketers.) Facebook Category targeting just took serious leaps and bounds forward in terms of native category targeting. Scroll on to see Facebook’s latest (huge!) category targeting update laid out visually. We were first tipped off when we noticed the Broad Categories box looks… Read More

Facebook Advertising  /  Facebook Demographic Research  /  Social Media Marketing

The Great 2013 Social Media Buzz Kill, & How Early Adopters Dominate

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Sure! Your team creates and organically distributes amazing content that is intuitive, engaging by nature, and serves well-cultivated audiences.  That’s a given. Your community manager distributes the content and organic audiences love it and share. Great!  However, no matter how successful your content strategy is, without paid organic amplification, you’re most likely leaving substantial money… Read More

Facebook Advertising  /  Social Media Marketing

10 Things We Hate About LinkedIn Ads! And Workaround Solutions

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It’s expected: ad platforms, in their infancy, often start very rudimentary and then evolve to something beautiful, powerful, and easier to use. The time has come for LinkedIn ads to grow up and rise to the (often simple!) expectations of online advertisers. For years we’ve used LinkedIn ads and put up with the infuriating platform… Read More

LinkedIn  /  Rants  /  Social Media Marketing

Spreecast: What’s Up With The New Social Video Darling, Plus How It Can Build Your Brand

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A few weeks back we covered Vine, a new app for recording and sharing bite-sized videos. This time around, we’re discussing a different video-oriented social platform that’s gaining some serious clout – Spreecast. What’s A Spreecast? Spreecast is a free, live-streaming video-broadcasting platform with integrated social media. Basically, users can broadcast live video while interacting… Read More

Social Media Marketing  /  Video