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Category Social KPIs

Content Marketing Geek Out! Should Social Posts Target Multiple Audiences & Intersecting KPIs?

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Surfing Twitter last week, an active Twitter user pitched an excellent question @aimClear.  She asked should social media messaging be targeted to a singular objective? Or, can social messaging target multiple audiences and objectives? The question was thought-provoking and pushed our content marketing geek buttons. This article offers our slant on multi-audience, multipurpose social content… Read More

Content  /  Social KPIs

Social KPI Goals Worksheet for ROI-Focused Marketers

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At the SES ClickZ social analytics training in Chicago last week, we asked the audience to raise hands if their companies are active in social. Nearly everyone in the room responded in the affirmative. We next polled how many attendees actually make money they can reasonably attribute to social media marketing. A couple of marketers… Read More

Social KPIs