ARCHIVE

Category SMX West

Next Week: #SMX West 2013! Sunny California, Here Come the aimClearians

By

Holy cannoli! This year is just flying by, friends. It seems like just yesterday we were announcing the curriculum enhancements of aimClear’s social media marketing workshop, and now the time for its official debut is at hand. Marty Weintruab (@aimClear), Merry Morud (@MerryMorud), and yours truly, Lauren Litwinka (@beebow) are heading to sunny San Jose… Read More

SMX West  /  Speaking Engagements

Is Online Reputation Management Important? Rhea Drysdale Interview Suggests: Heck Yeah it Is!

By

Rhea Drysdale, CEO of online agency Outspoken Media, Inc.,is one of the most respected go-to resources for top-shelf advice on reputation management and SEO, among many other things. She’s been working both in-house and agency-side for nearly a decade, helping brands realize their full potential in the online marketing universe. If you’ve attended a mainstream… Read More

Interviews  /  SMX West

SEO + PPC Bear Hug! Ruth Burr Talks Hybrid Marketing + Agency Life vs. In-House

By

Working at an online marketing agency, sometimes one can’t help but wonder what a day-in-the-life is like for an in-house employee. Vice versa, for sure. Same with a professional steeped in search vs. paid. Often, there are separate marketing departments dedicated exclusively to one or the other. Of course, there are hybrid-marketer exceptions. Ruth Burr… Read More

Interviews  /  SMX West

Graph Search, Google+, & SEO: Pertinent Considerations From Aaron Friedman

By

Aaron Friedman, SEO Manager at Spark Communications, has deep experience spanning the full SEO spectrum. From local to digital marketing, national to global search, he’s also steeped in social media strategy development and analytics. Talk about your well-rounded marketer! Regular contributions to his personal blog as well as esteemed online pub’ SearchEngineLand showcase Aaron’s interest and knowledge… Read More

Interviews  /  SMX West

aimClear’s Community Management Master Class: Complete #SMX Agenda Sneak Peek!

By

Last month, we revealed to you that our nationally-embraced Facebook Marketing Intensive workshop, hosted from coast to coast by SMX, was undergoing some exciting evolutions. Revamped and renamed, we’re taking you back to school with our aimClear® Community Management Master Class (#CMMC). Trapper Keeper and abacus not required. The course will debut this March at SMX West, held annually… Read More

Community Management Master Class  /  SMX West