ARCHIVE
Working at an online marketing agency, sometimes one can’t help but wonder what a day-in-the-life is like for an in-house employee. Vice versa, for sure. Same with a professional steeped in search vs. paid. Often, there are separate marketing departments dedicated exclusively to one or the other. Of course, there are hybrid-marketer exceptions. Ruth Burr… Read More
Aaron Friedman, SEO Manager at Spark Communications, has deep experience spanning the full SEO spectrum. From local to digital marketing, national to global search, he’s also steeped in social media strategy development and analytics. Talk about your well-rounded marketer! Regular contributions to his personal blog as well as esteemed online pub’ SearchEngineLand showcase Aaron’s interest and knowledge… Read More
Last month, we revealed to you that our nationally-embraced Facebook Marketing Intensive workshop, hosted from coast to coast by SMX, was undergoing some exciting evolutions. Revamped and renamed, we’re taking you back to school with our aimClear® Community Management Master Class (#CMMC). Trapper Keeper and abacus not required. The course will debut this March at SMX West, held annually… Read More
Over the past two years, we’ve had the pleasure of training a host of cool pros at our critically acclaimed Facebook Marketing Intensive, from esteemed Fortune companies to enlightened SMBs. Held coast to coast at beloved Search Marketing Expo events, the full-day training bonanza tackled all-things-Facebook… and from Seattle to the Big Apple, each installment was a total… Read More
Day 3 of #SMX West was smashing good fun, once again finding attendees loaded up on caffeine and rearing to go. There was a slight bittersweetness to last day of the conference, but there was no time to wallow. Not with Justifying The Investment: Analytics For Social Media on the session agenda! Moderator Greg Finn guided speakers… Read More
