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Category SMX East

Please the Panda! Tips on Quality Content from #SMX East

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Welcome back to aimClear’s coverage of #SMX East! It was the rank spank heard round the world: Google Panda, an algorithm update by-and-large focused on quality content, rolled out in waves starting February 24, 2011. Panda thematically dominated SMX Advanced back in June, and by proxy, the Best of SMX Advanced Track this go-round at… Read More

Content  /  Google  /  SMX East

Google Privacy #SMX Roundtable: The Good, The Bad, The Ubiquitous

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#SMX East 2011 hosted a lively and stirring debate about the ubiquitous Google as a good “steward” of the world’s users’ and marketers’ online data. Which Way Google’s roundtable panel, led by Chris Sherman, included In the Plex author Steven Levy who has had the rare pleasure of infiltrating the notorious Google campus, Jeff Jarvis advocate of “publicness” and author of What… Read More

Google  /  SMX East

Google Personalization & Robot Gatekeepers: Eli Pariser #SMX Keynote

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Day 2 of #SMX East began with an insightful presentation of, and follow-up discussion about, what many people covet as the holy grail of search: Personalization. Users crave an intuitive search experience, Google seeks relevancy, while marketers want to be found by the right users. But is online personalization the harmony-seeking matchmaker it would appear? Keynote… Read More

SMX East

What Affects Rank & Why: Correlation vs. Causation #SMX Smackdown

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Welcome back to aimClear’s coverage of #SMX East 2011! Breaking News: Changing SEO elements of your website, e.g.: title tags, Meta descriptions, anchor text, interlinking structures, can have a tremendous effect on organic rankings. Okay, so maybe you don’t need spades of sophisticated know-how and online marketing agility to know that little tidbit. Pretty straight-forward: Update… Read More

Ranking  /  SMX East

Surviving Panda’s Rank Spank: Google Tips from #SMX East

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aimClear’s coverage of #SMX East 2011 kicked off with… PANDA WATCH! How else? Google’s furry little algorithm update, aimed to crack down on duplicate content, among other things, rolled out in waves during the late winter and early spring of 2011. Initially, only a portion of U.S. sites were affected, then international sites, then more U.S.… Read More

Google  /  SMX East