ARCHIVE
Day 2 of #SMX East began with an insightful presentation of, and follow-up discussion about, what many people covet as the holy grail of search: Personalization. Users crave an intuitive search experience, Google seeks relevancy, while marketers want to be found by the right users. But is online personalization the harmony-seeking matchmaker it would appear? Keynote… Read More
Welcome back to aimClear’s coverage of #SMX East 2011! Breaking News: Changing SEO elements of your website, e.g.: title tags, Meta descriptions, anchor text, interlinking structures, can have a tremendous effect on organic rankings. Okay, so maybe you don’t need spades of sophisticated know-how and online marketing agility to know that little tidbit. Pretty straight-forward: Update… Read More
aimClear’s coverage of #SMX East 2011 kicked off with… PANDA WATCH! How else? Google’s furry little algorithm update, aimed to crack down on duplicate content, among other things, rolled out in waves during the late winter and early spring of 2011. Initially, only a portion of U.S. sites were affected, then international sites, then more U.S.… Read More
It’s here, it’s here! #SMX East is finally here! You know what that means: Pilgrimages to the Big Apple, strolls through Central Park, and one of the coolest online marketing events this side of the Mississippi. Traditionally held in October, the East coast edition of Search Marketing Expo is usually the signal that rocket-launches New York City… Read More
Amy Vernon a.k.a. The Bacon Queen a.k.a. fellow New Jerseian and IRL pal is just about as genuine as they come. With over 20k Twitter followers and the title of “top 15 submitters of all time on Digg.com (and the highest-ranked female ever),” she’s also a powerful social media maven worth paying mind to. VP… Read More
