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Category SMX East

Tower of Babel 2.0: How Schema.org & Microdata Can Change the Web

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Welcome back to aimClear’s coverage of #SMX East 2011! Ah, the fine art of communication. In the good old days, we could all freely converse with one another. Then, some brilliant folks got the idea to erect the Tower of Babel to get closer to the Big Man Upstairs, and we all know what happened… Read More

SMX East  /  Structured Data

SEO & PPC #SMX Cuddle! (Pussycat Love Meow Meow)

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Welcome back to Day 2 of aimClear’s #SMX East 2011 coverage! The heavyweight battle between SEO and PPC has long graced the stage at mainstream online marketing conferences. Organic optimization in the red corner, paid search in the blue corner – powerful opponents seemingly fighting for a greater stake of your company budget. Despite the provocatively titled session,… Read More

PPC  /  SEO  /  SMX East

Please the Panda! Tips on Quality Content from #SMX East

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Welcome back to aimClear’s coverage of #SMX East! It was the rank spank heard round the world: Google Panda, an algorithm update by-and-large focused on quality content, rolled out in waves starting February 24, 2011. Panda thematically dominated SMX Advanced back in June, and by proxy, the Best of SMX Advanced Track this go-round at… Read More

Content  /  Google  /  SMX East

Google Privacy #SMX Roundtable: The Good, The Bad, The Ubiquitous

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#SMX East 2011 hosted a lively and stirring debate about the ubiquitous Google as a good “steward” of the world’s users’ and marketers’ online data. Which Way Google’s roundtable panel, led by Chris Sherman, included In the Plex author Steven Levy who has had the rare pleasure of infiltrating the notorious Google campus, Jeff Jarvis advocate of “publicness” and author of What… Read More

Google  /  SMX East

Google Personalization & Robot Gatekeepers: Eli Pariser #SMX Keynote

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Day 2 of #SMX East began with an insightful presentation of, and follow-up discussion about, what many people covet as the holy grail of search: Personalization. Users crave an intuitive search experience, Google seeks relevancy, while marketers want to be found by the right users. But is online personalization the harmony-seeking matchmaker it would appear? Keynote… Read More

SMX East