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Category SMX East

Mega-Tactics to Pump Up Weak, Pathetic, Flabby PPC Campaigns from #SMX

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Welcome to aimClear’s coverage of #SMX East 2012! Yep, no surprise here — though the analogy is a bit colorful: a successful PPC campaign requires (among other things) TLC, dedication, and hard work – much like a finely sculpted bod. We often read / hear about the health of search, display, or social pay per click campaigns… Read More

PPC  /  SMX East

Sizing Up #SMX East: aimClear Teaching, Speaking & Blogging Agenda

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It’s here, it’s here, it’s finally here! #SMX East kicks off tomorrow, boys and ladies, with a series of magical full-day workshops, leading right into  the main event– three jam-packed days of sessions, presentations, panel discussions, and networking events galore. aimClear is flocking to the City that Never Sleeps in full-force, where we’ll teach, speak,… Read More

SMX East

Seasoned Online Marketer Talks True Leadership Skills, Pralines: Will Scott Q&A

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Will Scott (@W2Scott) is a heckuva guy. As CEO of New Orleans-based agency Search Influence, Will brings some top-notch experience and knowledge to the table, gained from nearly 20 years of professional experience on the Interwebz. He’s a crazy-smart marketer, dedicated team leader, enthusiastic conference speaker, even a gifted storyteller (as you’ll no doubt learn with his “short-ish”… Read More

Interviews  /  SMX East

Why Customer Acquisition Is Like Fishing & Other Online Marketing Musings by Streko

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Streko! You either know the name, or you don’t- and odds are, if you’re been hanging around the online marketing conference circuit for any appreciable amount of time – you know it. Michael Streko is the co-founder of KnowEm, a gargantuan directory of social media sites leveraged for everything from competitive intelligence to brand reputation monitoring and trademark protection. He’s… Read More

Interviews  /  SMX East

YouTube PPC & PR + Social: Purna Virji Talks In-House Obstacles & Opportunity

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It was a unique and nifty opportunity to interview Purna Virji (@purnavirji), chiefly because she brought something to the proverbial table not many others we’ve interviewed on aimClear blog have: insight from in da house! That is to say, Purna has been working as in-house Online Marketing Manager at education-focused eCommerce company Stroll for the past few years, while… Read More

Interviews  /  SMX East