Category: SMX Advanced

This category has 33 posts

Human Facebook Ads Machine, Addie Conner, Unplugged

To online marketer insiders, Addie Conner is a wonderful trade secret. Hailing from her rustic cabin on Walden Pond outside of Boston, she works the Facebook Ads machine at an enterprise level most PPC professionals dream about: running a Facebook marketing subsidiary for The Washington Post. You’ve seen her speak about search PPC at mainstream […]

By

Bruce Clay Interview: SEO, Before SEO Was Cool

Bruce Clay was SEO way before SEO was cool. His name has become synonymous with corporate SEO training. Having created one of the first iconic SEO agency brands, nestled in the lovely foothills of Simi Valley, CA, his book, SEO For Dummies is a staple.  He is a mainstay in the international online marketing conference circuit and […]

By

The Art of #PPC Poetry: Joe Kerschbaum Interviewed

Joseph Kerschbaum, Director of Client Services at Clix Marketing, is a familiar face on the search marketing landscape, both at mainstream conferences and in noteworthy trade publications a la Search Engine Watch, Website Magazine, and Visibility Magazine. One of the most fascinating elements he brings to the PPC table is a background in creative writing; […]

By

Community Manager Clubhouse Chitchat with SEOmoz’s @jennita

Jennifer Lopez. She might not have the most SEO-friendly full name, but she’s the coolest Jenny from the block as far as the search marketing industry is concerned. Known also by her byte-sized Twitter handle, @jennita, Jen is the Community Manager at SEOmoz, and a serious powerhouse in the realm of social media. I met Jen at […]

By

Speak, Cover, Teach: aimClear Saddles Up For #SMX Advanced

Well howdy, partner. Say, did you hear the month of May is nearly done? Hard to believe. Especially since here on the North Shore, we’ve yet to break 50°, even at high noon. Here’s hoping June’s our month. Well lookie here… it is our month! And we’re starting it out right, with a pilgrimage westward to Seattle […]

By 5 Comments

aimClear® Facebook Marketing Intensive Heads To #SMX Advanced

 Ahh, Facebook… a household name in social networking that needs no introduction. Nearly 600 million strong, Facebook is a fertile watering hole for enagegement-(and distraction)-hungry users, calculating community managers, and advertisers on the cutting-edge. Targeting capabilities are killer, CPCs are comparitively cheap, and the userbase continue to surge. As kids today say, “Facebook is where it’s at!” […]

By