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Category SMX Advanced

Seattle Bound! #SMX Advanced Speaking & Blogging Agenda

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ZOMG! SMX Advanced is next week? How did this happen!? Usually by this time, the snows have melted, the flowers have bloomed and we Minnesotans break out our sandals (for the 3 months of the year we can actually wear them without risking frostbite). Well here we are in early June, stuck in the 40s… Read More

SMX Advanced  /  Speaking Engagements

Hardcore Brain-Chow meets Seattle’s Best Seafood: #SMX Advanced 2012 In Review

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Farewell, #SMX Advanced 2012, we hardly knew thee! Well, perhaps that’s not quite true… but it sure does feel that just as Search Marketing Expo’s Advanced arm began, it came to a way-too-soon close. Goodbyes were exchanged with friends after a week-long congregation in sunny soggy Seattle, where rockstar online marketing tips, tactics, and techniques were… Read More

SMX Advanced

57 Amazing Ways To Audit PPC Campaigns Like A Pro, Straight From #SMX Advanced

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Pop quiz, hot shot! Your paid search campaign is: (A) Healthy as a horse (B) A little under the weather (C) At Death’s door (D) Totally kaput (E) /Shrug IDK LOL. Time’s up! You better know the answer a.k.a. the status of your paid search baby, or risk ultimate humiliation, not to mention a swift… Read More

PPC  /  SMX Advanced

Candlelit Keynote with Bing’s Derrick Connell & Danny Sullivan @ #SMX Advanced

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Coffee: check. Delicious looking miniature-sized pastry: check. Power outlet: check. Wifi: muhhh. Day 2 of #SMX Advanced 2012 kicked off at a slightly less breakneck pace, much to the pleasure of pretty much anyone who attended last night’s After Dark party at the Aquarium (photos don’t lie!), with a charming candlelit chat between Search Engine Land’s… Read More

SMX Advanced

Rock Retargeting Without The Creep-Factor! Deadeye Tips from #SMX Advanced

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Yay, retargeting! A completely legitimate excuse for savvy online marketers to lovingly stalk existing and potential customers, and then, among other actions, cleverly charm them into buying that groovy product they’ve scoped out once or twice in the past. But marketers beware: stalk with care! This powerful marketing tactic has the power to bloody your… Read More

Retargeting  /  SMX Advanced