ARCHIVE
#SES, beloved shorthand for Search Engine Strategies, is one of those industry events that holds a special place in our calendar’s heart. Last week, scores of professionals and luminaries from all walks of the online marketing industry ventured to the Moscone Center in sort-of-sunny San Francisco for the west coast arm of the mainstream conference and expo. For three… Read More
Welcome back to aimClear’s coverage of #SESSF 2011! The ever elusive PPC Quality Score, often regarded as enigmatic a mystery right up there with the ancient sphinx, has attracted, baffled, bewildered, and haunted many a marketer since the dawn of paid search. Day 3 of Search Engine Strategies, San Fran edition brought about the Ads in… Read More
PPC / Quality Score / SEM / SES San Francisco
Welcome back to our ongoing coverage of #SES San Francisco! A true content wizard, Lee Odden’s (@leeodden) Content Marketing Optimization session reminded the audience that content can make or break your website. When you’re looking to optimize your site, you have to take everything from rich media to web pages to digital assets to PDF… Read More
Welcome back to aimClear’s coverage of #SESSF! Listen up, marketers. Are you giving your landing page the TLC it deserves? You’re not?! Well optimized landing pages make the world of difference between regular old eyeballs on your site and true blue conversions. If you’ve got a low conversion rate on (because of?) your landing page,… Read More
Day 2 of #SESSF fired out the gate in awesome fashion with WordPress: Power to the People. This session, moderated by Matthew Bailey (@sitelogic), featured in-depth looks at the SEO capabilities of sites like WordPress. Speakers Christopher Auman (@sanctuarymg), President and Senior Strategist of Santuary Media Group, and Paulo Pessanha (@treetweet), Director of Search Marketing at TREE truly empowered… Read More
