ARCHIVE

Category SES New York

Paid Search For Evolving Pros: David Szetela Shares Smart Tips to Remain Relevant

By

From the days of Mad Men to modern times, New York City is one of the hubs of cutting-edge advertising. And one of the industry’s leading go-to guys is David Szetela. Former Owner and CEO of Clix Marketing PPC agency, David has experience in a wide range of companies, from small magazine publishers to behemoth… Read More

PPC  /  SES New York

What Makes #SESNY So Swell? Behind the Conference Curtain with Matt McGowan

By

Phew! aimClear is barely coming down off the California high of #SMX West and already we’re rolling up our sleeves for the east-coast arm of Search Engine Strategies, hosted in the city that never sleeps. SES  New York draws together a beautiful crowd of  digital marketers craving the latest and greatest in industry tips, techniques,… Read More

SES New York

Killer Link Library: Relive the Live Coverage of #SESNY 2012!

By

My, how time does fly! It seems like just yesterday we were rolling up our sleeves and steaming up the proverbial windows in Avinash Kashu’s opening keynote of Search Engine Strategies New York 2012, and now just three warp-speed days later, this year’s East coast installment of the SES conference series has come to a… Read More

SES New York

Viewable Impressions = Ad Industry Game Changer at #SESNY

By

Welcome back to aimClear’s coverage of #SESNY 2012! “Are my customers’ eyes even seeing my ad?” That’s the question many digital marketers are starting to ask their agencies and publishers of their hefty-priced digital ads. Viewable impression is taking the industry be storm and making strides in making media accountable. On Day 2 of Search… Read More

SES New York

Embrace Your Inner Robot: Social Marketing Automation Done Right @ #SESNY

By

Welcome back to aimClear’s coverage of #SESNY 2012! “Automate Social Media.” To some community managers, that’s the same as saying, “Kill Puppy Dogs” or “French Kiss a Circuit Board.” Uh, something like that, anyway. Point is – social media is typically regarded as the more humanistic side, the engaging side, the ushy-mushy side of an… Read More

SES New York  /  Social Media Marketing