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Welcome back to aimClear’s coverage of #SESNY 2012! In SEO and SEM, there’s often talk of how important it is to “think like your customer,” particularly when picking the right keywords for which to optimize your site and bid on with PPC campaigns. The same holds true for social media online commerce social commerce. You… Read More
Welcome back to aimClear’s coverage of #SESNY 2012! Though quite satiated from lunch, a room full of hungry marketers looking to dominate the social space on a bucks to the bottom-line budget eagerly awaited the teachings of the powerhouse marketing panelists up on stage. Jennifer Evans Cario, President of SugarSpun Marketing, John Shehata, Executive Director of Search &… Read More
Welcome back to aimClear’s coverage of #SESNY 2012! “A craftsman is only as good as his tools.” The same holds true today, no matter your craft. And dear friends, Search Engine Optimization is most definitely a craft, if not a fine art. Time has shown our industry that real SEO is more than a proverbial… Read More
Welcome to aimClear’s coverage of Search Engine Strategies, New York edition! Ahhhh, Avinash. Nothing says “Let’s do this, #SES!” like an opening keynote from a super-smart and borderline racy marketer the likes of Avinash Kashuk, Digital Marketing Evangelist at Google. “Borderline racy” a little too vague for the readers at home? Previous Avinash keynotes tackled tantalizing topics… Read More
Ah, it’s New York City in mid March. Winter is letting go, surrendering its fickle East Coast grasp and there is a delightful hint of spring in the air. It’s an amazing time to stroll Central Park, browse current MOMA exhibits, watch local “wildlife,” catch some incredible jazz at Birdland, Iridium or The Village Vanguard.… Read More
