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Category SES Chicago

Usability Tools, Personas, & Speed-Talkin’ Tactics: Inside the Brain of Bryan Eisenberg

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Bryan Eisenberg is, in the world of online marketing, generally a man who needs no introduction. Co-author of bestselling books, frequent keynote speaker and session sequencer at an array of conferences, co-founder of this, advisory board member of that, authority and pioneer in persona marketing, conversion rate optimization, persuasion architecture and more. Wait, this is turning into an… Read More

Interviews  /  SES Chicago

Organic SEO, Strange Encounters, & Tigers! Simon Heseltine Sit-Down

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You might say Simon Heseltine, Director in charge of Search Engine Optimization (SEO) at AOL Inc., knows a thing or two about organic search. In addition to managing all organic search and training across AOL and Huffington Post Media Group properties, he and his team do SEO consulting for the AOL team across the pond in the United… Read More

Interviews  /  SES Chicago

PPC Secret Weapons & Brand Cannibal Combat with Melissa Mackey

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Melissa Mackey, better known in some circles as @mel66, is a Search Marketing Manager at Fluency Media based out of Ann Arbor, Michigan. Over two decades of traditional marketing experience and a breadth of professional achievements in the online marketing realm help make Melissa an authoritative force, particularly on the pay per click front. She stays fresh… Read More

Interviews  /  SES Chicago

aimClear’s Facebook Marketing Intensive Sails to #SESCHI

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With an exploding user-base of over 750 million registered users, Facebook represents the largest social sampling of human interests this world has ever known… and with a platform that seamlessly merges thoughtful human-to-human communication and mind-numbing stalking entertainment galore, it’s unlikely that momentum or growth in popularity will taper off anytime soon. Perhaps for these reasons,… Read More

Facebook Training  /  SES Chicago

SES Chicago ’10: aimClear Coverage & Key Takeaways

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Search Engine Strategies Conference & Expo is one of those events that many in our professional circle flock to with glee. Last week was no exception, when online marketing pros from all walks of search—agency, in-house, consultant, tech– gathered at the luxurious Hilton Chicago for the latest installment of the SES conference series. They were eager… Read More

SES Chicago