Category SES Chicago

Paid Search 101: Entering the N00bz-Safe Zone @ #SESCHI


Hi there and hello from blustery Chicago! aimClear’s coverage of #SESCHI continued the morning of Day 1 with a killer Introduction to Paid Search session, delivered by PPC pro Melissa Mackey, Search Marketing Manager at Fluency Media, in Ann Arbor, Michigan. Our pal @Mel66 dropped awesome insight on PPC Secret Weapons & Brand Cannibal Combat in aimClear blog prior… Read More

Paid Marketing  /  SES Chicago

Convert the Masses! Measuring Social Media at #SESCHI


Welcome to #SESCHI! The Hyatt Regency Hotel in downtown Chicago is bustling with the sound of caffeine-buzzed marketers hustling to and fro on the scene of Search Engine Strategies trying to decide which session to attend all while trying to steal the best seats in the front row… or maybe that’s just me. After an… Read More

SES Chicago  /  Social Media Marketing

Betwittered & Bedazzled: Choice #SESCHI Day 1 Bytes


Ah, SearchEngineStrategies Chicago has commenced and the feeds are jamming! One hallmark of SES conferences is the virulent tweet stream of fantastic insights, anecdotes, data and other brilliant tidbits that titillate and tantalize via Twitter for all the world to consume in a learning frenzy.  For those online marketers who were not tuned into the… Read More

SES Chicago

aimClear Hightails to Windy City for #SESCHI: Agenda Sneak Peek


Any seriously social online marketer will tell you that, for better or worse, life never slows down. Right as you wrap up one project, another one begins. While this client engagement winds down, that one skyrockets out the gate at full-force. And just when you come down off off the figurative high of a week… Read More

SES Chicago  /  Speaking Engagements

Quality Score, Shark Diving, & “Avinash-Who?” Getting to Know Noran El-Shinnawy


Noran El-Shinnawy, Director of Marketing at BoostCTR and Associate Instructor of the Master Certification Conversion Optimization course at MarketMotive, is one awesomely outspoken marketer. I first met Noran at last year’s Search Engine Strategies Chicago after her solo presentation on Social Media Metrics, during which she berated all those self-professed “Social Media Experts” (or worse… “Social Media Gurus”… *shudder*)… Read More

Interviews  /  SES Chicago