Our team handles hundreds of digital marketing case studies every year. We know when to honor conventional wisdom & blaze radically new trails… whatever it takes to achieve attributable conversion.
Any seriously social online marketer will tell you that, for better or worse, life never slows down. Right as you wrap up one project, another one begins. While this client engagement winds down, that one skyrockets out the gate at full-force. And just when you come down off off the figurative high of a week […]
Noran El-Shinnawy, Director of Marketing at BoostCTR and Associate Instructor of the Master Certification Conversion Optimization course at MarketMotive, is one awesomely outspoken marketer. I first met Noran at last year’s Search Engine Strategies Chicago after her solo presentation on Social Media Metrics, during which she berated all those self-professed “Social Media Experts” (or worse… “Social Media Gurus”… *shudder*) […]
Bryan Eisenberg is, in the world of online marketing, generally a man who needs no introduction. Co-author of bestselling books, frequent keynote speaker and session sequencer at an array of conferences, co-founder of this, advisory board member of that, authority and pioneer in persona marketing, conversion rate optimization, persuasion architecture and more. Wait, this is turning into an […]
You might say Simon Heseltine, Director in charge of Search Engine Optimization (SEO) at AOL Inc., knows a thing or two about organic search. In addition to managing all organic search and training across AOL and Huffington Post Media Group properties, he and his team do SEO consulting for the AOL team across the pond in the United […]
Melissa Mackey, better known in some circles as @mel66, is a Search Marketing Manager at Fluency Media based out of Ann Arbor, Michigan. Over two decades of traditional marketing experience and a breadth of professional achievements in the online marketing realm help make Melissa an authoritative force, particularly on the pay per click front. She stays fresh […]
With an exploding user-base of over 750 million registered users, Facebook represents the largest social sampling of human interests this world has ever known… and with a platform that seamlessly merges thoughtful human-to-human communication and mind-numbing stalking entertainment galore, it’s unlikely that momentum or growth in popularity will taper off anytime soon. Perhaps for these reasons, […]
Search Engine Strategies Conference & Expo is one of those events that many in our professional circle flock to with glee. Last week was no exception, when online marketing pros from all walks of search—agency, in-house, consultant, tech– gathered at the luxurious Hilton Chicago for the latest installment of the SES conference series. They were eager […]