Posted by Merry Morud on November 17th 2011 in SES Chicago, Small Business | 3 comments
Welcome back to aimClear’s coverage of #SESCHI! We just didn’t feel right moving past Day #2 without paying tribute to a session that truly rocked the SES crowd, Building Brands Without Big Brand Budgets. It was positively packed with tactics and takeaways, so much so we needed a full 24 hours to digest them all.
Ryan Urban, Director of Acquisition at Bonobos and Michael Mothner, Founder and CEO of the SEO & PPC Management Firm WPromote Inc tag-teamed this super actionable session, and while these two like having big Fortune500 brands with big budgets, they claim to have the most fun taking new, smaller brands, such as Bonobos (which has Awesome Mens Pants, BTW!) and getting creative while staying lean. Read on for ready-to-go tips straight from the sesh! Read the rest of this entry »
Posted in SES Chicago, Small Business | 3 Comments »
Posted by MeganLichty on November 17th 2011 in Paid Marketing, SES Chicago | 1 comment
The final day of #SESCHI brought with it a progressive session on paid search, PPC Beyond Search: New Ad Formats, Display and Social. In an industry near-typified by constant evolution, it’s essential to stay up on the latest and greatest in online marketing technologies if you want to be the best. In terms of the wonderful world of PPC, remember: paid search is just the tip of the ice berg! New ways to advertise online are popping up every day– deep marketers are keen to up and coming platforms and formats at their disposal, and you should be, too.
Moderator Loren Baker, VP of Marketing, BlueGlass Interactive, Inc. and speakers Joseph Kerschbaum, Vice President, Clix Marketing and Kevin Lee, Co-Founder & Executive Chairman, Didit, hit the stage to share their two cents on the blossoming new frontier beyond paid search, tips for optimizing for various ad-types, and best practices for tapping into display and social networks on the PPC front. Read on for the juicy goods!
Read the rest of this entry »
Posted in Paid Marketing, SES Chicago | 1 Comment »
Posted by Erica Sendros on November 17th 2011 in Mobile Search, SES Chicago | Be the first to comment!
Welcome back to aimClear’s coverage of #SESCHI! Day 3 is already roaring by with great speakers and presentations, and we’re ready for more! Diving into Smart Mobile Marketing this morning, moderator Angie Schottmuller, Founder of Interactive Artisan, got the conversation going.
This session covered really innovative strategies for mobile marketing that effectively convert mobile traffic using mobile SEO, PPC and apps. Discussing everything from how to best develop, launch and track an integrated mobile marketing strategy, speakers Helene Rosenblum, VP of Media for Leapfrog Online, and Michael Martin, Senior SEO Strategist for Covario, led us eager attendees folk through a maze of mobile marketing tips. Keep on reading for the meat and potatoes of this session! Read the rest of this entry »
Posted in Mobile Search, SES Chicago | No Comments »
Posted by MeganLichty on November 16th 2011 in SES Chicago, Social Media | 1 comment
Welcome back to aimClear’s coverage of #SESCHI! After two cups of coffee on this second (and way chillier) morning, we headed to the Social Media Signals in Search session. Moderated by Rob Garner, vice president of strategy for iCrossing, and featuring Andrea Fishman, VP of Global Strategy & Managing Partner of BGT Chicago, BGT Partners, and Jim Yu, Founder & CEO, BrightEdge, this team was dishing out top-shelf insight on the ever-expanding influence of social media on organic search rankings.
Last week at #PubCon Vegas, aimClear blogged a session that also focused on social media signals in search, though with two very different speakers and considerably different types of insight. Interested in presenting a variety of expert-level advice to the readers at home, we decided to blog this sesh as well- a nice contrast and compare type-deal. Read on for more juicy details as captured by yours truly, @meganlichty. Read the rest of this entry »
Posted in SES Chicago, Social Media | 1 Comment »
Posted by Merry Morud on November 16th 2011 in Google, SES Chicago | Be the first to comment!
The second day of #SESCHI is in full swing, and the Panda vs. Human: Advanced eCommerce SEO & UX, featuring speakers Greg Nudelman, CTO of Design Caffeine and author of Designing Search (@DesignCaffeine) Inc and Jaimie Sirovich, CTO of SEO Egghead Inc (@SEOEgghead) tackled some seriously deep tactics for pleasing the Panda without compromising user experience.
Greg and Jaimie tag-teamed the session discussing how what is good for Panda can be good for people… but not always. Panda is your visitor, too, and these guys consider that furry black and white critter an important demographic. Read on for the tasty takeaways. Read the rest of this entry »
Posted in Google, SES Chicago | No Comments »
