Category: SEO

This category has 101 posts

SEO Confessions of a Former “Dirty Little Secret” Keeper

Righteous systems judge the ethical value of wealth by the ways in which it is obtained.  This timeless axiom has never been consistent in the world of search engine optimization. In fact, most mature SEO practitioners’ roots are planted deep in algorithmic subterfuge.  The “Dirty little secrets” of SEO, recently glamorized by the New York […]

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Modern SEO KPIs For the Evolving Practitioner

The practice of SEO necessarily focuses on granular tactics to achieve success.  We all know the drill. “SEO” has always meant keyword research, tag writing, targeted creation of recurrent and valuable content, internal and external link building, eliminating duplicate content, and other technical CMS (content management system) fixes. These days SEO, for the purpose of […]

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Business Blog Marketing Plan: Rocking the Contract!

Whether the online marketing assignment is for a multinational company program or niche small business campaign, over the last five years RSS feed marketing by blog and associated content strategies have become essential SEO tactics.  Now more than ever it’s easy to see why. Without authority social users rebroadcasting links to a website’s content, the […]

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Facebook SEO, Ranking Factors & Visibility Hacks

This past summer we published Facebook SEO Ranking Factors, 2010 Study Results, marking our second in-depth study on Facebook internal search since the social network behemoth announced significant search enhancements over a year ago. Shortly before those June 2010 results were released, Facebook’s search share increased approximately 48%, amounting to about 2.7% of U.S. searches. At first blush, that […]

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Rockstar Tips on How to Optimize Videos For Search

In continuing aimClear coverage of #SESCHI, the morning of Day 2 found us in the info-packed Video Search Optimization session. Rich presentations by Greg Jarboe of SEO-PR, Grant Crowell of, and Paul Carff of Google were moderated by Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA. Whether you were video SEO savvy or […]


Herding the Flock: Google Instant Anoints Lucky Brands

Data is starting to roll in on the effects of Google’s elegant UI/SERPs adaptation Google Instant. The concept of SERPs that configure as users type is not new, but it appears big G’ has laid claim to mass paradigm busting.  Marketing chatter ranges from ridiculously hyperbolic to ho-hum with good reason. Instant instantly appoints already-dominant […]

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Think Outside The Blog: Tasty Tips For Feed SEO

As with many facets of technology, when it comes to SEO, the times they are (always) a-changin’. What was once advised by mostly technical means, search engine optimization has evolved to be noticeably impacted by more social elements, for example, blogs. Generating fresh content and comprehensive feed syndication are killer ways to help enhance your […]

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Content Is King, But Only When Optimized! Tips From #SESSF

Whether your company’s focus is on search or social media, when it comes to any successful marketing campaigns the old saying still stands: “Content is King.”  From digital assets to traditional media, your goal as a marketer is to not only create unique, relevant content– but to optimize content to the point that users find […]

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Facebook SEO Ranking Factors, 2010 Study Results

In March 2010, usage of Facebook’s internal search engine jumped approximately 48% to peak at 2.7% of U.S. searches.  Though April and May U.S. search share dipped, these numbers are still rather substantial given Facebook search’s obvious people-focus and legendary limitations.  That said compared to Google’s monolithic 63.7 percent of American search share, Facebook’s internal […]

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