Category: SEO

This category has 96 posts

Herding the Flock: Google Instant Anoints Lucky Brands

Data is starting to roll in on the effects of Google’s elegant UI/SERPs adaptation Google Instant. The concept of SERPs that configure as users type is not new, but it appears big G’ has laid claim to mass paradigm busting.  Marketing chatter ranges from ridiculously hyperbolic to ho-hum with good reason. Instant instantly appoints already-dominant […]

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Think Outside The Blog: Tasty Tips For Feed SEO

As with many facets of technology, when it comes to SEO, the times they are (always) a-changin’. What was once advised by mostly technical means, search engine optimization has evolved to be noticeably impacted by more social elements, for example, blogs. Generating fresh content and comprehensive feed syndication are killer ways to help enhance your […]

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Content Is King, But Only When Optimized! Tips From #SESSF

Whether your company’s focus is on search or social media, when it comes to any successful marketing campaigns the old saying still stands: “Content is King.”  From digital assets to traditional media, your goal as a marketer is to not only create unique, relevant content– but to optimize content to the point that users find […]

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Facebook SEO Ranking Factors, 2010 Study Results

In March 2010, usage of Facebook’s internal search engine jumped approximately 48% to peak at 2.7% of U.S. searches.  Though April and May U.S. search share dipped, these numbers are still rather substantial given Facebook search’s obvious people-focus and legendary limitations.  That said compared to Google’s monolithic 63.7 percent of American search share, Facebook’s internal […]

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Search (Including SEO) Will Never, Ever Die

From the inception of search in the early 90’s, individuals and monolithic companies revolutionized the world’s information management.  Since then post BBS pioneers have taken over the marketing world. Over the years, as contextual advertising platforms evolved and blossomed into robust networks like Facebook and DoubleClick, there have been naysayers.  Contrary to nearly half a […]

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Blog Optimization, Post Title SEO & Deadeye Targeting

Using blogs for SEO is a strategic linchpin of many a marketers’ content tactics. Composing optimized headlines to title posts that are catchy, research driven and relevant to readers, is a classic search engine optimization mission.   This post offers two blogging SEO case studies, for constructing posts titles. Blog post headlines are key on many […]

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The Sin Of SEO

“It is easier for a camel to go through the eye of a needle, than for a rich man to enter into the kingdom of God.”  Matthew 19:24 The Devils So a while ago, someone named Derek Powazek severely criticized SEO and its practioners.  He started his post by saying: “Search Engine Optimization is not […]

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Jumping Through Hoops: Enterprise Level SEO Tips

It’s hard to keep up with the latest and greatest SEO tactics. Add thousands (or even millions of pages) and corporate hoops to jump though, and that is the hell an enterprise SEO point person deals with every day. Educating key decision makers, overcoming budget issues and keeping everyone on the same page were all […]

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SEO Still Drives Awesome Traffic, Show It Some Love

In a performance-driven world where clear-cut metrics can be a marketer’s best friend, the fear of anything less can seem too discouraging for words no matter how valuable it truly is. This SES New York session (which was awesome) on the State of Search track was SEO Performance Marketing: Paid Search is Accountable So Why Not […]

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