ARCHIVE
Data is starting to roll in on the effects of Google’s elegant UI/SERPs adaptation Google Instant. The concept of SERPs that configure as users type is not new, but it appears big G’ has laid claim to mass paradigm busting. Marketing chatter ranges from ridiculously hyperbolic to ho-hum with good reason. Instant instantly appoints already-dominant… Read More
As with many facets of technology, when it comes to SEO, the times they are (always) a-changin’. What was once advised by mostly technical means, search engine optimization has evolved to be noticeably impacted by more social elements, for example, blogs. Generating fresh content and comprehensive feed syndication are killer ways to help enhance your… Read More
Blogging / Content / SEO / SES San Francisco
Whether your company’s focus is on search or social media, when it comes to any successful marketing campaigns the old saying still stands: “Content is King.” From digital assets to traditional media, your goal as a marketer is to not only create unique, relevant content– but to optimize content to the point that users find… Read More
In March 2010, usage of Facebook’s internal search engine jumped approximately 48% to peak at 2.7% of U.S. searches. Though April and May U.S. search share dipped, these numbers are still rather substantial given Facebook search’s obvious people-focus and legendary limitations. That said compared to Google’s monolithic 63.7 percent of American search share, Facebook’s internal… Read More
From the inception of search in the early 90’s, individuals and monolithic companies revolutionized the world’s information management. Since then post BBS pioneers have taken over the marketing world. Over the years, as contextual advertising platforms evolved and blossomed into robust networks like Facebook and DoubleClick, there have been naysayers. Contrary to nearly half a… Read More
