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Category SEO

SEO & PPC #SMX Cuddle! (Pussycat Love Meow Meow)

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Welcome back to Day 2 of aimClear’s #SMX East 2011 coverage! The heavyweight battle between SEO and PPC has long graced the stage at mainstream online marketing conferences. Organic optimization in the red corner, paid search in the blue corner – powerful opponents seemingly fighting for a greater stake of your company budget. Despite the provocatively titled session,… Read More

PPC  /  SEO  /  SMX East

Did Google’s Link Reorganization Change SEO SubDomain Consolidation?

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Google’s recent modification of how link data is categorized in Webmaster Tools had observant SEO practitioners and clients asking interesting questions. If you’re wondering if it’s time to put the brakes on rolling up your subdomains as an SEO tactic because of this Google change, this post has important information.

Google  /  SEO

Get Exposed! Deep Content Marketing Optimization Tips from #SESSF

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Welcome back to our ongoing coverage of #SES San Francisco! A true content wizard, Lee Odden’s (@leeodden) Content Marketing Optimization session reminded the audience that content can make or break your website. When you’re looking to optimize your site, you have to take everything from rich media to web pages to digital assets to PDF… Read More

Content  /  SEO  /  SES San Francisco

Proving PR & SEO Seriously Lift Advertising ROI

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Unless you’ve got a time machine, it’s not always realistic to achieve a sustainable CPA (cost per action) by way of paid cost-per-click online marketing channels alone. This post offers a pragmatic multi-channel scenario to prove the significant financial benefits of SEO, social media, and public relations for CPA-pumping traffic and conversion. 

Paid Marketing  /  PR  /  SEO

The Heart Of SEO: 8 Everlasting Truths, Part 1

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I’ve recently had two transcendent experiences to further frame my now nearly 20-year career as an online marketer. First, I essentially stepped away from aimClear’s offices in Duluth and Saint Paul for 6 months to write a book about Facebook Ads. Then, literally as the book was completed, I had heart damage fixed. During cancer… Read More

SEM Poetry Slam  /  SEO