There are a number of obvious signals that an SEO tool is not serious in the vernacular. Read on for some of our all time gross-me-out tell-tail signs.
Last month, in a post titled, “Revealed: Which Video Platforms Get Results in Universal SERPs” we shared the first half of our video SEO study. In it we detailed findings as regard the video sources that comprise Google and Bing Universal organic SERPs. We promised to release the second half of the study today, in […]
Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to […]
Righteous systems judge the ethical value of wealth by the ways in which it is obtained. This timeless axiom has never been consistent in the world of search engine optimization. In fact, most mature SEO practitioners’ roots are planted deep in algorithmic subterfuge. The “Dirty little secrets” of SEO, recently glamorized by the New York […]
The practice of SEO necessarily focuses on granular tactics to achieve success. We all know the drill. “SEO” has always meant keyword research, tag writing, targeted creation of recurrent and valuable content, internal and external link building, eliminating duplicate content, and other technical CMS (content management system) fixes. These days SEO, for the purpose of […]
Whether the online marketing assignment is for a multinational company program or niche small business campaign, over the last five years RSS feed marketing by blog and associated content strategies have become essential SEO tactics. Now more than ever it’s easy to see why. Without authority social users rebroadcasting links to a website’s content, the […]
In continuing aimClear coverage of #SESCHI, the morning of Day 2 found us in the info-packed Video Search Optimization session. Rich presentations by Greg Jarboe of SEO-PR, Grant Crowell of ReelSEO.com, and Paul Carff of Google were moderated by Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA. Whether you were video SEO savvy or […]
Data is starting to roll in on the effects of Google’s elegant UI/SERPs adaptation Google Instant. The concept of SERPs that configure as users type is not new, but it appears big G’ has laid claim to mass paradigm busting. Marketing chatter ranges from ridiculously hyperbolic to ho-hum with good reason. Instant instantly appoints already-dominant […]