I’ve recently had two transcendent experiences to further frame my now nearly 20-year career as an online marketer. First, I essentially stepped away from aimClear’s offices in Duluth and Saint Paul for 6 months to write a book about Facebook Ads. Then, literally as the book was completed, I had heart damage fixed. During cancer […]
Welcome to #SMX Advanced 2011! The science of SEO. It’s a code everyone and their mother has been trying to crack since the dawn of organic rankings. Just when we think we know the elements to a success by way of SEO, something changes, wanes in significance, or gets added to the mix. The traditional chemistry […]
Bruce Clay was SEO way before SEO was cool. His name has become synonymous with corporate SEO training. Having created one of the first iconic SEO agency brands, nestled in the lovely foothills of Simi Valley, CA, his book, SEO For Dummies is a staple. He is a mainstay in the international online marketing conference circuit and […]
There are a number of obvious signals that an SEO tool is not serious in the vernacular. Read on for some of our all time gross-me-out tell-tail signs.
Last month, in a post titled, “Revealed: Which Video Platforms Get Results in Universal SERPs” we shared the first half of our video SEO study. In it we detailed findings as regard the video sources that comprise Google and Bing Universal organic SERPs. We promised to release the second half of the study today, in […]
Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to […]
Righteous systems judge the ethical value of wealth by the ways in which it is obtained. This timeless axiom has never been consistent in the world of search engine optimization. In fact, most mature SEO practitioners’ roots are planted deep in algorithmic subterfuge. The “Dirty little secrets” of SEO, recently glamorized by the New York […]
The practice of SEO necessarily focuses on granular tactics to achieve success. We all know the drill. “SEO” has always meant keyword research, tag writing, targeted creation of recurrent and valuable content, internal and external link building, eliminating duplicate content, and other technical CMS (content management system) fixes. These days SEO, for the purpose of […]