aimClear® Search Marketing Blog

Whether the online marketing assignment is for a multinational company program or niche small business campaign, over the last five years RSS feed marketing by blog and associated content strategies have become essential SEO tactics.  Now more than ever it’s easy to see why. Without authority social users rebroadcasting links to a website’s content, the site risks seriously low discoverability in critical social, news and search channels. Obviously, compelling third-party users to rebroadcast your content, requires marketers to actually publish recurrent content!

This post shares programmatic tips and excerpted verbiage from aimClear’s business blog marketing plan product, which we’ve refined over the years to offer end-to-end content publication strategies and feed management for clients. It is the “sister” product to our community management services, and suitable for inclusion in contract scope-of-services exhibits. Read the rest of this entry »

This past summer we published Facebook SEO Ranking Factors, 2010 Study Results, marking our second in-depth study on Facebook internal search since the social network behemoth announced significant search enhancements over a year ago. Shortly before those June 2010 results were released, Facebook’s search share increased approximately 48%, amounting to about 2.7% of U.S. searches. At first blush, that figure seems ridiculously insignificant compared to Google’s sweaty grip on approximately 64% of national search share. But it’s worth noting that unlike major search engines, Facebook’s limited search inventory, housed within a walled garden, primarily consists of people. Or, at least, it used to.

As the content types available on Facebook have evolved, so too has its internal search engine. Read on for findings from our most recent study on Facebook SEO Ranking Factors, along with ideas for maximizing organic visibility & a look at the recently rolled-out SERP interface. Read the rest of this entry »

Data is starting to roll in on the effects of Google’s elegant UI/SERPs adaptation Google Instant. The concept of SERPs that configure as users type is not new, but it appears big G’ has laid claim to mass paradigm busting.  Marketing chatter ranges from ridiculously hyperbolic to ho-hum with good reason. Instant instantly appoints already-dominant brands’ godly brand-status & likely makes growing brand awareness more expensive for everyone else.

Even aside from Instant’s potential to affect traffic, just think of the incredible subliminal branding that takes place as users type there searches out. Whether a user is searching for “basketball,” “botany” or “blintzes,” the keyword “Best Buy” flashes past with nary a flicker. Google has anointed Best Buy’s marketing manager Pope of the “b” SERPs. Read on for more SERP samples that show it’s no easy task to decode Google Instant’s black box mystical brand signals…

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As with many facets of technology, when it comes to SEO, the times they are (always) a-changin’. What was once advised by mostly technical means, search engine optimization has evolved to be noticeably impacted by more social elements, for example, blogs. Generating fresh content and comprehensive feed syndication are killer ways to help enhance your site’s overall SEO efforts, but never forget– “feeds” can be composed of so much more than simply blogs.

Sally Falkow, President, PRESSfeed, Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing and moderator Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario sought to wrap up Day 1 of #SESSF by feeding us tasty tips for optimizing blogs, but also opening our minds to think outside the blog and leverage other types of valuable, keyword-rich content to serve customers. Read the rest of this entry »