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Rand Fishkin & Marty Weintraub Light Up 2012 #Zenith Conference Keynotes

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The Zenith Social Media Marketing Conference elicited thrills and chills as attendees strolled through the Duluth skyways between the Holiday Inn & Suites and the aimClear office for an exciting day of all things social! We had a blast attending sessions, taking notes, introducing speakers, and just enjoying the company of all the like-minded marketers… Read More

Duluth  /  SEO  /  Social Media Marketing

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Lug Wrenches to Bieber: Unpacking Ultimate SEO Tools @ #SESNY

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Welcome back to aimClear’s coverage of #SESNY 2012! “A craftsman is only as good as his tools.” The same holds true today, no matter your craft. And dear friends, Search Engine Optimization is most definitely a craft, if not a fine art. Time has shown our industry that real SEO is more than a proverbial… Read More

SEO  /  SES New York

Times Are A-Changin’: Reflections of a Serial #SES Conference Attendee

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[aimClear Disclosure: SES is a client of Greg's firm, which does not diminish the charm of this guest post.] As many of us get ready to go to SES New York 2012, I can’t resist taking a look at how much the industry has changed in 10 years. Back in 2002, I attended my first SES… Read More

SEO  /  SES New York

32 Totally Free Google “Search Plus Your World” #SEO Resources

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[Marty Note: It’s amazing to see how Google’s brilliant strategy we cited grew into an actual social platform. Read more about our take on +’s evolution) Businesses: Raise your hand if you barely cared about Google+ until your SEO consultant called to say now you just have to. While the disproportionate weight Google is placing… Read More

Google  /  SEO  /  Social Media

#WTF Factor: #SEO Analytics Survival In The Age Of Vanishing Keywords

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This post shares new and traditional measurement options to sooth the savage SEO.  We’ll also offer a different take on organic keyword tracking, based on page level semantic cluster analysis using Webmaster Tools to mash in keywords, missing as a result of Google’s encrypted search. SO… read the whole post or skim down now for… Read More

Analytics  /  SEO