Category: SEO

This category has 100 posts

Get Exposed! Deep Content Marketing Optimization Tips from #SESSF

Welcome back to our ongoing coverage of #SES San Francisco! A true content wizard, Lee Odden’s (@leeodden) Content Marketing Optimization session reminded the audience that content can make or break your website. When you’re looking to optimize your site, you have to take everything from rich media to web pages to digital assets to PDF […]


The Heart Of SEO: 8 Everlasting Truths, Part 1

I’ve recently had two transcendent experiences to further frame my now nearly 20-year career as an online marketer. First, I essentially stepped away from aimClear’s offices in Duluth and Saint Paul for 6 months to write a book about Facebook Ads. Then, literally as the book was completed, I had heart damage fixed. During cancer […]

By 4 Comments

#SMX Advanced Organic Ranking Chemistry Set: The New SEO Periodic Table

Welcome to #SMX Advanced 2011! The science of SEO. It’s a code everyone and their mother has been trying to crack since the dawn of organic rankings. Just when we think we know the elements to a success by way of SEO, something changes, wanes in significance, or gets added to the mix. The traditional chemistry […]


Bruce Clay Interview: SEO, Before SEO Was Cool

Bruce Clay was SEO way before SEO was cool. His name has become synonymous with corporate SEO training. Having created one of the first iconic SEO agency brands, nestled in the lovely foothills of Simi Valley, CA, his book, SEO For Dummies is a staple.  He is a mainstay in the international online marketing conference circuit and […]


SEO Posers! 9 Stark Signals Your SEO Tool Is Futile

There are a number of obvious signals that an SEO tool is not serious in the vernacular.  Read on for some of our all time gross-me-out tell-tail signs.

By 2 Comments

Download aimClear® Video SEO White Paper

Last month, in a post titled, “Revealed: Which Video Platforms Get Results in Universal SERPs” we shared  the first half of our video SEO study. In it we detailed findings as regard the video sources that comprise Google and Bing Universal organic SERPs.  We promised to release the second half of the study today, in […]

By 1 Comment

Tips For Targeting Latinos Online: New @ #SESNY

Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to […]

By 5 Comments

SEO Confessions of a Former “Dirty Little Secret” Keeper

Righteous systems judge the ethical value of wealth by the ways in which it is obtained.  This timeless axiom has never been consistent in the world of search engine optimization. In fact, most mature SEO practitioners’ roots are planted deep in algorithmic subterfuge.  The “Dirty little secrets” of SEO, recently glamorized by the New York […]

By 10 Comments