Online marketing blog for advertising agency, in-house & PR professionals
There are a number of obvious signals that an SEO tool is not serious in the vernacular. Read on for some of our all time gross-me-out tell-tail signs. Read the rest of this entry »
Last month, in a post titled, “Revealed: Which Video Platforms Get Results in Universal SERPs” we shared the first half of our video SEO study. In it we detailed findings as regard the video sources that comprise Google and Bing Universal organic SERPs. We promised to release the second half of the study today, in the form of a white paper.
In the white paper, available for download below, we detail additional findings, which study the breakout of query intent types which tend to return video in Google and Bing mainline SERPs. The results are fascinating to say the least. Basically, optimizing video tags and copy, using keywords that hold appropriate intent, gives the video a much better shot at ranking in Universal SERPs. Read the rest of this entry »
Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to the inaugural launch of the Focus Latino track at Search Engine Strategies New York.
The keynote was introduced & moderated by Mike Grehan, Chair SES Advisory Board, Global VP Content, SES/Search Engine Watch/ClickZ, Carlos Vassallo, CEO, LatinVision Media Inc., Carlos Manzano, Executive Director, Latin Media & Entertainment Commission, City of NY, and Paul Lima himself. Mark López , Head of U.S. Hispanic Audience, Google, took the stage for the main event, which was jam-packed with awesome stats about Latino users. Oodles of them live below the fold, in addition to a hearty helping of takeaways from the follow-up session, Reaching Latinos through SEO, presented by Rafael E. Hernandez, Sales Manager, AudienceScience and Matias Perel, Founder and CEO, Latin3. aimClear live-tweeted both of these fascinating sessions. Read on for the goodies. Read the rest of this entry »
Righteous systems judge the ethical value of wealth by the ways in which it is obtained. This timeless axiom has never been consistent in the world of search engine optimization. In fact, most mature SEO practitioners’ roots are planted deep in algorithmic subterfuge. The “Dirty little secrets” of SEO, recently glamorized by the New York Times and regurgitated by many, is not a secret at all. Back in the 90s, one’s ability to thump the search engines for better rankings was what made you great. The stakes were not nearly as high then, as our search industry came to be.
What’s different now is that, while there used to be veritable legions of “SEO professionals” adept at leapfrogging SERPs competitors by playing beat-the-algorithm, the black art of gaming Google and Bing has become a much more elite endeavor, reserved for executive cheaters who chase moving targets for obscene (though transient) profiteering. As a result we’re headed for a period of upheaval because Google and Bing can’t really stop cheating, only limit it. The mainstream media is figuring it out and heads will roll. Read the rest of this entry »
The practice of SEO necessarily focuses on granular tactics to achieve success. We all know the drill. “SEO” has always meant keyword research, tag writing, targeted creation of recurrent and valuable content, internal and external link building, eliminating duplicate content, and other technical CMS (content management system) fixes. These days SEO, for the purpose of increasing organic prominence, also means holistically mashing tagged content into social distribution networks, unselfish listening, sharing and mutually beneficial outreach by active community managers.
But what are reasonable goals for the modern SEO practitioner, now that keyword “ranking” reports have been long rendered obsolete? How have objectives and measurements changed over time? How should we measure success in the brave new SEO world, where social signals matter real-time in Google organic SERPs? This post explores a sampling of neo-classic and evolutionary SEO goals to measure success in a mashed up online marketing world. Read the rest of this entry »
