aimClear Search Marketing Blog

Read it and weep. Google seems to be testing even deeper integration of real-time search in SERPs (search engine results pages). Either that or maybe it’s a bug.  Check out these suggestion results (found at the bottom of the SERP) for our KnowEm friend, Michael Streko.

Obviously, Google is now cruising real-time search and Twitter for SERPs suggestions. Here’s where that suggestion is derived from: Read the rest of this entry »

To begin, this post is not a black hat tutorial teaching how to build spam-scraper-copyright-infringing websites. Rather we’ll highlight simple white hat techniques to successfully republish and rank “duplicate” content, all the while creating new value for users.  Please don’t use these methods for evil. Read the rest of this entry »

Since the onset of personalized search, frustrated SEO sharpshooters have sought tactics to somehow get a grip on the ensuing chaos.  Now that most users  get uniquely-customized search results (SERPs), the days of search engine optimization measurable in the SERPs are long gone.

This post offers a useful method to optimize for micro-demographics in a way that, not only neutralizes, but also assertively exploits personalized search to the SEO’s benefit, one user at a time. Even better: there is no way Google or any other engine will ever defeat this tactic.  Got ya’ interested? Read on for an accidental antidote: SEO for personalized search. Read the rest of this entry »

Rand Fishkin is a singular personality and, to those in the SEO industry,  needs little  introduction.  Having “started playing” with Microsoft FrontPage WYSIWYG web page software in 1993 as a high school student, he’s grown SEOmoz to take its place amongst the most recognized brands in search.

Rand worked his way to thought-leadership by classic pathways: hard work,  experimentation, speaking engagements at early Danny Sullivan/Chris Sherman SearchEngineStrategies conferences, tackling ambitious data-driven research projects, ahead of the times tool-making, endless sharing, participation and blogging. Read the rest of this entry »

Google Insights For Search

What does it take to rank in Facebook’s newly enhanced internal search engine, which now spans the entire user base? This post offers results from aimClear’s study of Facebook search and offers SEO tips & tricks for getting keyword queries ranked in FB’s organic SERPs.

We also examine opportunities for savvy marketers to best exploit Facebook’s expanded social graph search to immediate advantage and share what we learned about ranking factors.   Read the rest of this entry »