aimClear Search Marketing Blog

What skill sets are you looking for when drafting your in-house SEO all-star team? What does it take to plug in a SEO department to an already moving marketing machine?  As the new kid in town, how can you make sure the department’s voice is properly amplified, respected and heeded? The session Bringing SEO In-House: Pros and Cons on day 2 of SESNY 2010 will answer these questions and, I have a feeling, a heck of a lot more.
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credit: rahady
We’ve reviewed many sites where supposed search engine optimization “experts” damaged a business with archaic techniques and/or outmoded business practices.  While it’s easy to spot most scumbags, it can be much harder for laypersons to sift out previously germane SEO dinosaurs– now dangerously out of step.

To fill the void, this post offers wary small business owners, CMOs and marketing managers a 30,000 guerrilla vendor gut-check litmus test. Use these 20 procedures as first-line-of-defense screenings to evaluate whether your experts have kept current or are messing with your livelihood.  You may be surprised by the results. Read the rest of this entry »

Read it and weep. Google seems to be testing even deeper integration of real-time search in SERPs (search engine results pages). Either that or maybe it’s a bug.  Check out these suggestion results (found at the bottom of the SERP) for our KnowEm friend, Michael Streko.

Obviously, Google is now cruising real-time search and Twitter for SERPs suggestions. Here’s where that suggestion is derived from: Read the rest of this entry »

To begin, this post is not a black hat tutorial teaching how to build spam-scraper-copyright-infringing websites. Rather we’ll highlight simple white hat techniques to successfully republish and rank “duplicate” content, all the while creating new value for users.  Please don’t use these methods for evil. Read the rest of this entry »

Since the onset of personalized search, frustrated SEO sharpshooters have sought tactics to somehow get a grip on the ensuing chaos.  Now that most users  get uniquely-customized search results (SERPs), the days of search engine optimization measurable in the SERPs are long gone.

This post offers a useful method to optimize for micro-demographics in a way that, not only neutralizes, but also assertively exploits personalized search to the SEO’s benefit, one user at a time. Even better: there is no way Google or any other engine will ever defeat this tactic.  Got ya’ interested? Read on for an accidental antidote: SEO for personalized search. Read the rest of this entry »