Category: SEO

This category has 129 posts

Stalking Lee Odden’s Title Tags

Title and description tags are much more than keyword laced spider bait. On Organic search engine results pages (SERPs), these crucial tags are the headline and copy for what is essentially an organic text ad. Misunderstanding the dual purpose of foundational SEO attributes, is a common mistake and sad waste of natural search results real […]

By on November 17th, 2008

Think SEO Before You Name Your New Company!

A timeless truth of online marketing is that a substantial percentage of online leads and sales result from “direct brand” searches.  This simply means customers often Google the actual name of your business or branded products, to research and find contact information. Being properly indexed in search engines for permutations of your company’s name is […]

By on September 18th, 2008 14 Comments

Categories, Bookmarks & Tags: Background & Basics

While working with a storied Minneapolis PR agency client last week, we found ourselves immersed in a spontaneous discussion regarding categories, bookmarks and tags. Though social media marketers take usage for granted, many advertising and public relations pros are just getting their feet wet tagging submissions to mainstream sites like YouTube, Delicious, Flickr and categorizing […]

By on August 3rd, 2008 2 Comments

SEO, Colored Hats & The Pollyanna Pissing Match

  SEM industry writers, conference organizers and attendees are passionately defending, disparaging and debating ethics surrounding so-called “gray/black hat tactics” presented @ SMX Advanced Seattle. I was surprised to find such virulent threads in BruceClay Blog and Sphinn. The contrast of post-show buzz caught me off guard and now over initial reactions, I have a […]

By on June 11th, 2008 14 Comments

Narrowcasting, Kitchen-Sink ID3, End to End Podcast & Audio Search Optimization!

Did you know that you can shove the entire transcript of a podcast into the ID3 tag of a media file? Need an immediate full-contact tutorial on podcast production and SEO? These and other powerful tools were divulged in Podcast & Audio Search Optimization during Search Engine Strategies New York. On a whim I ducked […]

By on March 26th, 2008 1 Comment

Happy Birthday Google Website Optimizer! What’s New With You?

Google Website Optimizer just celebrated its 1st birthday this week. Tom Leung, Business Product Manager for GWS presented What’s New With Google Website Optimizer today at Search Engine Strategies New York. This amazing FREE service lets users test different versions of their site and plays nicely with Google Analytics (also FREE) to tell them how […]

By on March 19th, 2008

Local Search, a Different SEM Creature

Greetings from Search Engine Strategies! This post is part of AIMCLEAR‘s continued live blogging coverage of SES NY 2008. Local search has finally come into itself. There are roughly 20 million small and medium sized businesses in the U.S., and fewer than 25% have a website. Most of these companies obviously have a limited presence […]

By on March 18th, 2008 2 Comments

Fool’s Gold Link Exchange for Local Search Domination

Many site owners barely understand the basic pathology of links, let alone advanced Dofollow, Nofollow, Pagerank flow-sculpting, and the inherent dangers of link farming. As search marketers, it is incumbent upon us to capitalize on the market’s naivety on behalf of our clients. That’s why they hire us. The “Fool’s Gold Link Exchange” play is […]

By on February 15th, 2008 10 Comments

The Evaporating Yellow Line between SEO & Social Media

I know SEOs who are scared-yellow. One night, during the early days of Google’s paid link jihad, I personally woke up in Manhattan to a 3AM cold sweat. It had finally registered that over half of the links we’d procured for clients would, not only cease to have value, but potentially cause penalties. Google was […]

By on February 8th, 2008 14 Comments