Archive for the ‘Universal Search’ Category

Revealed: Which Video Platforms Get Results in Universal SERPs

Posted by Manny Rivas on March 24th 2011 in Universal Search, Video | 15 comments

You may think that YouTube is the only game in town, but it is not. Google, and to a greater extent Bing, source hundreds of channels to populate organic universal  SERPs. This post shares data from our study to reveal the extent that platforms (YouTube, MetaCafe, DailyMotion, etc…) comprise unversal SERPs.   The second installment will be offered as a white paper download next month. It’s a blockbuster featuring a correlation study of query intent, tagging, and how the combination effects a video’s chances in Google and Bing SERPs. We’ll announce the white paper’s release in a SearchEngineLand article in early April. Read the rest of this entry »

Nice Assets Baby! Leveraging Digital Content For Universal SERPs

Posted by Lauren Litwinka on March 23rd 2010 in Universal Search | 10 comments

Welcome to today’s first SearchEngineStrategies NYC 2010 breakout session on the Beyond the Crawlers Track, Digital Asset Optimization.  Moderating this session is Richard Zwicky, Founder & CEO, Enquisite and set to speak are Mark Knowles, President & CEO, Pixelsilk, Inc., Chris Boggs Director, SEO, Rosetta, Josh Cobb, Sr. Director, Publisher Revenue Optimization, Yahoo, and Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing. Read the rest of this entry »

Will You Blend? Take Advantage of Mixed Media SERPs

Posted by Matt Peterson on December 7th 2009 in Universal Search | Be the first to comment!

Will You Blend

For better or for worse, mixed media or “blended” search results pages are probably here to stay. If you assume that raw authority is going to guarantee you a first page result  for a hot news story or push down a viral video that’s harmful to your brand, you should probably just quit now think again. Will you blend? Read the rest of this entry »

Universal SERPs: Vertical Detail in First Results

Posted by Marty Weintraub on March 24th 2009 in Universal Search | Be the first to comment!

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Greetings from the Big Apple! This SES New York 2009 session is all about keeping tabs on ever changing  advancements in universal & blended search- and what it means for marketing. The moderator is Kevin M. Ryan, SES Advisory Board Chair, CMO, WebVisible, Inc. Read the rest of this entry »

Universal Search & Optimizing For Blended SERPs

Posted by Manny Rivas on December 10th 2008 in Universal Search | 4 comments

Hello to all, Manny Rivas here at SES Chicago 2008. I’m thrilled to be here providing coverage for aimClear Blog. Thanks to Sandy Prouix and the whole SearchEngineStrategies team. The weather is cold outside but the energy in these sessions is great! Read the rest of this entry »