Community Management Clinic! Celia Cohn Doing Outreach Right At #SMX
Posted by Marty Weintraub on December 6th 2011 in Community Manager, SMX, Social Media | Be the first to comment!
Sometimes it takes a grownup, in physical life, to remind us the basics of online community management. Celia Cohn was handling Ambassador duties at the front entrance of the Westin™ Kierland Resort, the official #SMX Social Scottsdale hotel. Her job is to greet guests in the hotel lobby, guide, engage and support.
She greeted me as I walked by, “Mr. Weintraub, how did your speaking go today, or is it tomorrow?” The familiar greeting surprised me, as I did not remember engaging with Celia prior. Best practice number one: She did her homework. I did not realize until after the conversation that she had scoped out my #SMX Badge, which has my name on it and flags me as a speaker. She also knew that the conference was two days. I was so much more interested in the conversation because she had taken careful notice and engaged me along lines I care about, my speaking. Nice work Celia! This lady executes the basics, really well. (Author’s Note: I think we’ve also proven that Celia is great at link-building, as evidence herein 
.)
