aimClear® Search Marketing Blog

If you’ve spent any serious time on the search marketing conference circuit, you’re no doubt familiar with Heather Lloyd-Martin. Maybe you saw a flash of her signature red hair when you poked your head in the Speakers’ Room, or watched as she dazzled crowds, trading hats from lively moderator to panelist to presenter (averaging 327 words per minute)… or perhaps you even hung out and talked shop together at some fabulous networking event. Whatever the context – you know her, or at least of her – and if you plan to hit up any cherished SEM gatherings in the future, odds are you’ll find her there.

But like many industry rockstars, Heather’s work goes well beyond that which she puts into speaking gigs and PowerPoint decks. She’s an accomplished author and SEO copywriting pioneer with well over a decade of professional experience under her belt. SuccessWorks, Heather’s SEO copywriting firm, cross-trains in-house copywriters from companies of all sizes and types– Fortune 50 retailers to travel destination sites. A keen focus on leveraging strategic content to increase online visibility makes the SuccessWorks team one-two-punch-tastic.

On the advent of SMX West, aimClear had the pleasure of sharing a candid Q&A with the lovely Ms. Lloyd-Martin. Discussion topics ranged from “Hi, who are you?” to Google Search Plus Your World (SYYW) to must-have online tools to amphibious childhood memories. Read on for the full scoop. Read the rest of this entry »

Riiiiiiing! Hear that bell? It’s about that time again for eager Facebook marketers to take a seat in mama’s kitchen classroom. Starting off bright and early on Monday, February 27^th, the aimClear crew (plus one very special guest) will set up shop in sunny California’s San Jose McEnery Convention Center, rearing to talk Facebook advertising and targeting tactics (among other things), coffee in hand.

You probably already know we have a plucked, squeezed and altogether revamped curriculum for our Facebook Intensive Marketing Workshop geared up for SMX West. We’ve shared some titillating details in the past few days, but not all. Don’t you slightly feel like a freshman on the first day of high school whose class schedule just got sucked into the tailpipe of a passing car? We can help with that. Read the rest of this entry »

A new year calls for a new look… at least, that’s what any hot-blooded fashionista will tell you. Here at aimClear, we’re embracing that concept and mapping it to, among other things, our Facebook Marketing Intensive– just in time for it’s one year anniversary, to boot.

Yes, it was one year ago we unveiled our full-day workshop on the stage of #SMX West. The aimClear team is stoked to return to sunny San Jose, armed with an exciting new curriculum brimming with even more hot, juicy, actionable takeaways in a radically revamped agenda. This is one Facebook Marketing Intensive workshop not to be missed.

Mark your calendars for Monday, February 27 if you’re interested in joining the party. Our panel of accomplished international Facebook marketers are ready to rock it from breakfast til happy hour, tackling everything from “free” organic optimization tactics to paid “Facebook Ads” advertising best practices, in-depth demographic research and tips for harnessing Facebook’s massive online community to achieve well-established KPIs.

This is a ticketed event, so be sure to register today for a seat at mama’s table. Read on for a closer look at our newly remodeled workshop agenda, along with descriptions of each crowd-engaging module. Read the rest of this entry »

Greetings marketers! We’re back from a fabulous week at #SMX West, San Jose 2011.  The sessions and speakers were fantastic.  It’s a brave new world of attribution modeling, SEO influencing social signals, international search and a veritable mobile explosion.

After the main conference was over, we rolled out the inaugural edition our very own aimClear® Facebook Marketing Intensive. This full day ticketed program evolved from years of our offering customized social media training to our clients.  The room was packed in post-conference intensive terms.  The feedback we got from the audience was amazing, as was the audience itself. Dude, y’all were so cool to be with for a day! Read the rest of this entry »

Welcome to aimClear’s coverage of #SMX West 2011! Day 1 is officially over and just like the warm, friendly 60-degree weather here in sunny San Jose, it did not disappoint– brimming with great panel discussions & tip-top presentations– among them, Location Services: The New Local Search.

Gib Olander, director of business development with Localeze; Rodney Hess, account associate with Search Influence; Jason Rupp, director of product management at Ask.com; Chris Travers, president and co-founder of UniversalBusinessListing.org and Ken Norton, senior product manager for Google were at the helm for this one. Each took turns exploring  how location services like Foursquare, Gowalla, Yelp and/or mobile apps are changing the local search space indefinitely. aimClear live tweeted this session (via MoCR521)… read on for a full write-up. Read the rest of this entry »