Posted by Manny Rivas on June 9th 2009 in SEO, SES Toronto | Be the first to comment!
Don’t cut corners on your site’s foundation! Information architecture is an important part of a site’s performance and should be addressed from the very get-go of development. Many existing websites could benefit greatly if their content was only properly organized, labeled and prioritized.
This SES Toronto session Information Architecture, Site Performance, Tuning and SEO offered attendees classic methods to greatly increase site performance, while making navigation easier for users and search engines alike. Read the rest of this entry »
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Posted by Manny Rivas on June 9th 2009 in Analytics, SES Toronto | 3 comments
Web analytics data provides an abundance of insight that can ultimately increase revenue for a company. The problem is many aren’t up to the task of deciphering the metrics to really understand making associated reports pay. Today’s SES Toronto session titled “Analytics for Search: ROI, Engagement, Attribution, and More” was just loaded, with a great panel which shared many actionable recommendations to attendees.
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Posted in Analytics, SES Toronto | 3 Comments »
Posted by Manny Rivas on June 9th 2009 in Organic Optimization, SES Toronto, Video | 1 comment
YouTube has become a beast, taking seat as the second largest search engine in the world. Hulu and other niche’ engines are nipping at YouTube’s heals. Yet video search optimization remains relatively uncharted territory for most.
Today at SES Toronto, respected industry experts answered the question “Are you overlooking the opportunities of video search?” The answers were a veritable “how to” clinic on tactics and optimization techniques, which will undoubtedly prove insightful for any business looking to fire up a video content campaign. Read the rest of this entry »
Posted in Organic Optimization, SES Toronto, Video | 1 Comment »
Posted by Manny Rivas on June 8th 2009 in SEM, SES Toronto | 4 comments
photo credit: RC_Fotos
Welcome to SearchEngineStrategies Toronto 2009. Today we took a glance back a decade to 1999, when parties had a reputation to live up to and some families were preparing for an all out cataclysmic technological failure come the new year. For the most part, times were swell.
Family Guy began its first season, Britney Spears’ hit “…Baby One More Time” climbed the billboard charts & Lawrence Fishburne took curious Keanu down the rabbit hole in The Matrix. In the realm of SEO, effective optimization was all about keyword, title & description meta tags and reciprocal link building. Life was good!
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Posted in SEM, SES Toronto | 4 Comments »
Posted by Manny Rivas on May 28th 2009 in Interviews, SES Toronto | 1 comment
SES Toronto is right around the corner and as such, we wanted an inside look as to what we can expect from this annual mainstay Canadian search marketing conference. (photo courtesy of RustyBrick)
Conference chair Andrew Goodman was kind enough to answer a few questions about the upcoming SearchEngineStrategies event, as well as share regarding his extensive background in the industry. Everything this guy shares has a serious helping of depth and knowledge–easy to understand given his path from academia to the web.
| What was it about the search industry that drew you away from your career in academia?
When I left academia I wasn’t specifically interested in search; it was part of the mix. Some of the early business ideas that drew me away were business process related: consolidating disparate content properties in a vertical and selling ad space against them; helping consolidating ISP’s better monetize their home page inventory.
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Posted by Manny Rivas on May 11th 2009 in Interviews, SES Toronto, Social Media | 3 comments
SES Toronto Keynote speaker Tara Hunt is a lovely enigma–part rock star, part trailblazing thought leader and one hell of a Twitter addict (@missrogue).
No matter what characteristics you ascribe to Tara, one thing is certain; she’s been hailed as one of the most respected & savvy customer centric online community marketers this side of North America.
Recently in advance of her SearchEngineStrategies engagment, Tara was kind enough to answer a few questions regarding community marketing & her recent book The Whuffie Factor: Using the Power of Social Networks to Build Your Business. Here’s what she had to say.
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Posted in Interviews, SES Toronto, Social Media | 3 Comments »
Posted by Marty Weintraub on April 27th 2009 in Interviews, SEO, SES Toronto | 4 comments
Jeff Quipp is the quintessential multifaceted search marketing agency owner. Located in Ajax Ontario, his company SearchEnginePeople is known for staffing true next-gen Internet marketing thought-leaders.
Jeff is well regarded internationally as a conference speaker and sought after consultant for paid, natural search and social channels. I had an opportunity to Interview him regarding his upcoming appearances at SearchEngineStrategies Toronto. Read the rest of this entry »
Posted in Interviews, SEO, SES Toronto | 4 Comments »
Posted by Marty Weintraub on June 17th 2008 in SES Toronto | 1 comment
Twitter is all the rage, sweeping communities and enthralling legions of online leader & follower “tweople.” Micro-bloggers tweet conferences, moms play-by-play bake chocolate cakes whilst making corporate connections and dads (like me) organize soccer teams. Brand defenders utilize the power of internal linking to monopolize the SERPs.
This panel featured some of the world’s authority Twitter evangelists. Kevin Ryan, VP, Global Content Director, Search Engine Strategies and Search Engine Watch moderated. Read the rest of this entry »
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Posted by Marty Weintraub on June 14th 2008 in SES Toronto | 2 comments
Next week search industry thought leaders from around the globe will converge for Canada’s premier annual SEM conference, Search Engine Strategies Toronto 2008. Show organizers Andrew Goodman and SES Global Content Director Kevin Ryan have put together a dandy 2 day, 3 track and specialized half day training sessions program which promises to be state of the art. Read the rest of this entry »
Posted in SES Toronto | 2 Comments »
