aimClear Search Marketing Blog

So, I decided to wrap up SES Toronto 2008 with a seminar on accessibility, usability and SEO. First up was Jane Matz Hayes, an Information Designer at Web Feat. Jane got us all started with the concept of “findability,” which she defined as the ease with which a particular item can be found, located and navigated towards and it is made up of a number of different contributing parts. Read the rest of this entry »

Wednesday was an all around Enlightening morning at Search Engine Strategies Toronto 2008, as Pavan Lee, Research Manager for Microsoft discussed Searcher Moms and their ever growing importance on the internet.

Mothers (particularly mine) are not only wonderful, but lets face it they run the planet! Moms steer the majority of household buying decisions particularly in the retail, entertainment and financial service industries. This session addressed the tactical Tao of targeting moms. Read the rest of this entry »

“Linkbait” is becoming an integrated PR strategy and Greg Jarboe, President and Co-Founder of SEO- PR provided all with powerful real life examples of linkbait success stories this afternoon at SES Toronto, 2008.

Greg began by pointing out that skeptics of linkbait claim that while it is possible to to fool people once, doing it twice is difficult. Jarboe’s retort…Do something where you don’t attempt to fool people at all, rather use tactics that are tried tested and true. Read the rest of this entry »

At SES Toronto Local Search, while all the rage, is a hard nut to crack. Local search has many practical business applications that will help interested searchers find you close to home. Ian White, CEO of Urban Mapping got the party started by explaining the search pie and it’s implications. Read the rest of this entry »

Twitter is all the rage, sweeping communities and enthralling legions of online leader & follower “tweople.” Micro-bloggers tweet conferences, moms play-by-play bake chocolate cakes whilst making corporate connections and dads (like me) organize soccer teams. Brand defenders utilize the power of internal linking to monopolize the SERPs.

This panel featured some of the world’s authority Twitter evangelists. Kevin Ryan, VP, Global Content Director, Search Engine Strategies and Search Engine Watch moderated. Read the rest of this entry »

The word on the street is that Search is all business all the time. Rapid change while good, underscores the need to get “Back to Basics”.

While many recent developments in search are important to understand and harness both Greg Jarboe, President and Co-Founder of SEO-PR , and Kevin Ryan VP, Global Content Director of Search Engine Strategies and Search Engine Watch believe that prioritizing your time and effort among 9 major areas will result is big pay-offs later on. Read the rest of this entry »

Next week search industry thought leaders from around the globe will converge for Canada’s premier annual SEM conference, Search Engine Strategies Toronto 2008. Show organizers Andrew Goodman and SES Global Content Director Kevin Ryan have put together a dandy 2 day, 3 track and specialized half day training sessions program which promises to be state of the art. Read the rest of this entry »