Posted by Lauren Litwinka on May 25th 2010 in Interviews, SES Toronto | Be the first to comment!
Mark J. Rosenberg, Of Counsel to Sills Cummis & Gross’ Intellectual Property Practice Group, has been providing clients from a wide variety of industries with legal advice for the past 20 years. With special emphasis on Internet Marketing legalities, he is able to contribute unique perspective on paid keywords, online advertisements, and domain names that expands our framework as marketers in this digital day and age.
Next month, Mark will be speaking at Search Engine Strategies Toronto on a rather newsworthy panel, Facebook Feeding Frenzy: Targeting Opportunities, Privacy Challenges. In between prepping for the session and drafting privacy policies for his own clients, Mark was able to share a candid interview with aimClear. Questions ranged from Facebook TOS to the social network’s bestial qualities, if any. Let’s take a look at what he had to say. Read the rest of this entry »
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Posted by Manny Rivas on June 9th 2009 in SEO, SES Toronto | Be the first to comment!
Don’t cut corners on your site’s foundation! Information architecture is an important part of a site’s performance and should be addressed from the very get-go of development. Many existing websites could benefit greatly if their content was only properly organized, labeled and prioritized.
This SES Toronto session Information Architecture, Site Performance, Tuning and SEO offered attendees classic methods to greatly increase site performance, while making navigation easier for users and search engines alike. Read the rest of this entry »
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Posted by Manny Rivas on June 9th 2009 in Analytics, SES Toronto | 3 comments
Web analytics data provides an abundance of insight that can ultimately increase revenue for a company. The problem is many aren’t up to the task of deciphering the metrics to really understand making associated reports pay. Today’s SES Toronto session titled “Analytics for Search: ROI, Engagement, Attribution, and More” was just loaded, with a great panel which shared many actionable recommendations to attendees.
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Posted in Analytics, SES Toronto | 3 Comments »
Posted by Manny Rivas on June 9th 2009 in Organic Optimization, SES Toronto, Video | 1 comment
YouTube has become a beast, taking seat as the second largest search engine in the world. Hulu and other niche’ engines are nipping at YouTube’s heals. Yet video search optimization remains relatively uncharted territory for most.
Today at SES Toronto, respected industry experts answered the question “Are you overlooking the opportunities of video search?” The answers were a veritable “how to” clinic on tactics and optimization techniques, which will undoubtedly prove insightful for any business looking to fire up a video content campaign. Read the rest of this entry »
Posted in Organic Optimization, SES Toronto, Video | 1 Comment »
Posted by Manny Rivas on June 8th 2009 in SEM, SES Toronto | 4 comments
photo credit: RC_Fotos
Welcome to SearchEngineStrategies Toronto 2009. Today we took a glance back a decade to 1999, when parties had a reputation to live up to and some families were preparing for an all out cataclysmic technological failure come the new year. For the most part, times were swell.
Family Guy began its first season, Britney Spears’ hit “…Baby One More Time” climbed the billboard charts & Lawrence Fishburne took curious Keanu down the rabbit hole in The Matrix. In the realm of SEO, effective optimization was all about keyword, title & description meta tags and reciprocal link building. Life was good!
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Posted in SEM, SES Toronto | 4 Comments »
