aimClear Search Marketing Blog

It’s a rare experience to have site reviews with present and past Google visionaries in search.  Matt Cutts, Greg Boser, Vanessa Fox and Tiffany Lane collaborated to share expert advice at today’s Search Engine Strategies San Jose Site Clinic Track session Extreme Makeover: Live Site Clinic

The reviewers didn’t pull any punches, “If you’re a spammer and are having your site reviewed in this clinic now’s the time to bail because we will call you out, you will get de-indexed and it will be funny.” Read the rest of this entry »

Crowds have gathered on street corners since the dawn of humanity to share information, love, indignation, politics and every other type of interaction. A lot of good and plenty of damage was done to brands below the radar.

Now the clout of  engaged social media users is affecting reputations on and offline. Three of four Americans are involved in social media, yet there are still a surprising number of CEOs who aren’t ready to allow their customers a corporate-hosted public voice. Read the rest of this entry »

Getting someone to click a search ad is one thing; getting them to convert into a sale or lead is another. The second session I attended on Day Two of Search Engine Strategies San Jose was “Landing Page Testing and Tuning“. Featuring a solo presentation by Tim Ash, President of SiteTuners.

Sage Lewis, President of SageRock provided a quick introduction [apparently Tim has a lot of groupies ] and then it was off to the presentation. Read the rest of this entry »

Today on the Social Media Track at Search Engine Strategies San Jose, I attended “Facebook Ads: Reaching Prospects Earlier In The Decision Cycle” with Sarah Smith (Manager of Online Sales Operations for Facebook). She helped guide advertisers through successful implementation of their ad model.  Read the rest of this entry »

photo credit: eyesplash Mikul

What online venues do your customers flock to when they’re not searching Google or visiting your website? They could be talking about your brand – good or bad – at this very moment, in an online venue seen by thousands or even millions of users.

While it’s no secret how prominent social platforms such as Twitter, Facebook and YouTube are, the ability to generate buzz and establish productive relationships with customers online is certainly not as clear.

Search Engine Strategies San Jose kicked off Day Two with the session: Igniting Viral Campaigns: Leveraging Consumer-Generated Content. Read the rest of this entry »