aimClear Search Marketing Blog

Ah, SearchEngineStrategies San Jose- so this is where Summer has been keeping the sun and warm weather?

I knew yesterday’s keynote would be extremely well covered in search industry media, so my boss (Marty) suggested that I spend the evening to  ponder  Clay Shirky’s keynote, “Here Comes Everybody,” prior to my blogging.  He charged me to offer my take on Clay’s social and economic impact theories, from the perspective of a  relatively new marketing professional, entering our industry as an aimClear social media team member.

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photo credit: Diego Cupolo

In these risky financial times, some marketing executives who purchase SEO, PPC and Social services are exploring alternative business models for engaging and incenting vendors. One attractive option for mitigating financial risk and maximizing return, has always been pay-per-performance. So how does performance pricing fit in today’s brave new world of online marketing vendor services?

This SES San Jose panel, Performance Pricing Models: What Every CMO Must Know!” evaluated successful SEM campaign case studies contracted by this pricing model. Speakers also offered a thorough overview of the concept, applicability to various channels, key benefits, caveats and crucial success factors. Read the rest of this entry »

photo credit: Chalky Lives

Good morning from  SearchEngineStrategies San Jose 2009.  This year the “Extreme Makeover” series is offering attendees expert site-audit reviews, with a different focus each day.  Yesterday the “Conversion Issues” edition revealed how site owners can pump results with internal search, design and usability as well as identifying nasty  barriers to success.   Read the rest of this entry »

It’s common knowledge among SEOs (and on earth) that YouTube is MASSIVE in terms of now and future search. Yet many are unfamiliar with proper optimization & engagement tactics and techniques, especially use of  “Insight,” YouTube’s hidden analytic gem.

This SES San Jose 2009 session, “Next Wave for Online Video” revealed hot emerging tactics and illuminated exciting opportunities for marketers to exploit the world’s #2 search engine.  Read the rest of this entry »

photo credit: Jermz Photography

While it’s obvious that the web is no longer a one-way communication process, it’s less clear where consumers will end up looking for information, with so many more options available than ever before. YouTube, Facebook, Forums, Blogs, AND search engines. Laptops, desktops, mobile devices, home entertainment centers and maybe even your toaster.

“Nothing in search marketing is as certain as change. Ten years ago Google did not exist – now it’s a verb that means searching on the Web.”

The SES San Jose session: “Beyond Googling: Where Will Your Customers Be Searching in Five Years?” looked to address these questions and showcase opportunities. Read the rest of this entry »

photo credit: Alex E. Proimos

Search Engine Strategies San Jose kicked off the C-Suite track with The Adaptive CMO: A New Paradigm for Digital Marketing, featuring a solo presentation from Brian Featherstonhaugh, Chairman & CEO of OgilvyOne Worldwide. Read the rest of this entry »

photo credit: Ha-Wee

San Jose shimmers in radiant pre-dawn light this SearchEngineStrategies San Jose morning, as incandescent energy pulses from the heart of  legendary Silicon Valley. Technology icons including Hewlett-Packard, Adobe and BEA Systems call this area home and the GooglePlex is just a short commuter rail ride north to Mountain View. This week, along with thousands of search marketing peers, San Jose is my home away from home. Read the rest of this entry »

We’re pleased to announce our impending coverage of SearchEngineStrategies San Jose 2009, August 11-13 at the McEnery Convention Ct.

aimClear bloggers will post articles, videos, and pictures to highlight critical takeaways from sessions they attend. We’ll also add the dimension of pre-scheduled Twitter coverage for select panels each day, allowing our readers to “tune-in” real-time and even contribute questions during sessions’ Q&A. Read the rest of this entry »