A search marketing blog for advertising agency, in-house & PR professionals
aimClear’s coverage of SearchEngineStrategies San Jose has concluded for 2009. A classic annual industry conclave, this year’s edition of #SESSJ exceeded all expectations. In the teeth of a difficult global recession, the McEnery Convention Center halls were packed with somewhere around 5000 attendees from all over the world. That’s huge. Read the rest of this entry »
photo credit: idovermani
After an invigorating keynote speech from Charlene Li I hit the ground running. “SEO Through Blogs and Feeds” was moderated by Joshua Palau, of Razorfish and included a brilliant panel of industry-blogger thought-leaders: Read the rest of this entry »
photo credit: SkitterzPRO
Today’s panel at SES San Jose had a lively round table discussion on the ethics of white hat vs. black hat practices in social media. The outstanding cast of speakers featured (the never ghoulish) Lee Odden CEO of TopRank Online Marketing, Beth Harte Principal of Harte Marketing, Chris Bennett president and founder of 97th Floor and the notorious Dave Snyder co-founder of Search & Social.
The bottom line is- don’t be stupid, consumer trust is sacred and they can smell BS from a mile away.
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Just because you have 20,000+ followers doesn’t mean your Twitter feed is successful. Rebecca Lieb, Li Evans and Jennifer Slegg- the lovely and intelligent panel of SES San Jose’s “Extreme Makeover: Live Twitter & Blogging Clinic” session took audience volunteers’ Twitter and blogs and ever so kindly tore them to shreds. Warning: bad Twitter practices below (and some awesome advice).
The Advanced Paid Search Techniques session on Day 3 of SES San Jose brought together a fantastic group of marketers offering advice and guidance for getting the most out of paid search campaigns. Moderator Chris Boggs, Director of SEO at Rosetta kicked off the session. Read the rest of this entry »
