A search marketing blog for advertising agency, in-house & PR professionals
aimClear’s coverage of SearchEngineStrategies San Jose has concluded for 2009. A classic annual industry conclave, this year’s edition of #SESSJ exceeded all expectations. In the teeth of a difficult global recession, the McEnery Convention Center halls were packed with somewhere around 5000 attendees from all over the world. That’s huge. Read the rest of this entry »
photo credit: idovermani
After an invigorating keynote speech from Charlene Li I hit the ground running. “SEO Through Blogs and Feeds” was moderated by Joshua Palau, of Razorfish and included a brilliant panel of industry-blogger thought-leaders: Read the rest of this entry »
photo credit: SkitterzPRO
Today’s panel at SES San Jose had a lively round table discussion on the ethics of white hat vs. black hat practices in social media. The outstanding cast of speakers featured (the never ghoulish) Lee Odden CEO of TopRank Online Marketing, Beth Harte Principal of Harte Marketing, Chris Bennett president and founder of 97th Floor and the notorious Dave Snyder co-founder of Search & Social.
The bottom line is- don’t be stupid, consumer trust is sacred and they can smell BS from a mile away.
Read the rest of this entry »
Just because you have 20,000+ followers doesn’t mean your Twitter feed is successful. Rebecca Lieb, Li Evans and Jennifer Slegg- the lovely and intelligent panel of SES San Jose’s “Extreme Makeover: Live Twitter & Blogging Clinic” session took audience volunteers’ Twitter and blogs and ever so kindly tore them to shreds. Warning: bad Twitter practices below (and some awesome advice).
The Advanced Paid Search Techniques session on Day 3 of SES San Jose brought together a fantastic group of marketers offering advice and guidance for getting the most out of paid search campaigns. Moderator Chris Boggs, Director of SEO at Rosetta kicked off the session. Read the rest of this entry »
It’s a rare experience to have site reviews with present and past Google visionaries in search. Matt Cutts, Greg Boser, Vanessa Fox and Tiffany Lane collaborated to share expert advice at today’s Search Engine Strategies San Jose Site Clinic Track session Extreme Makeover: Live Site Clinic
The reviewers didn’t pull any punches, “If you’re a spammer and are having your site reviewed in this clinic now’s the time to bail because we will call you out, you will get de-indexed and it will be funny.” Read the rest of this entry »
Crowds have gathered on street corners since the dawn of humanity to share information, love, indignation, politics and every other type of interaction. A lot of good and plenty of damage was done to brands below the radar.
Now the clout of engaged social media users is affecting reputations on and offline. Three of four Americans are involved in social media, yet there are still a surprising number of CEOs who aren’t ready to allow their customers a corporate-hosted public voice. Read the rest of this entry »
Getting someone to click a search ad is one thing; getting them to convert into a sale or lead is another. The second session I attended on Day Two of Search Engine Strategies San Jose was “Landing Page Testing and Tuning“. Featuring a solo presentation by Tim Ash, President of SiteTuners.
Sage Lewis, President of SageRock provided a quick introduction [apparently Tim has a lot of groupies 
] and then it was off to the presentation. Read the rest of this entry »
Today on the Social Media Track at Search Engine Strategies San Jose, I attended “Facebook Ads: Reaching Prospects Earlier In The Decision Cycle” with Sarah Smith (Manager of Online Sales Operations for Facebook). She helped guide advertisers through successful implementation of their ad model. Read the rest of this entry »
photo credit: eyesplash Mikul
What online venues do your customers flock to when they’re not searching Google or visiting your website? They could be talking about your brand – good or bad – at this very moment, in an online venue seen by thousands or even millions of users.
While it’s no secret how prominent social platforms such as Twitter, Facebook and YouTube are, the ability to generate buzz and establish productive relationships with customers online is certainly not as clear.
Search Engine Strategies San Jose kicked off Day Two with the session: Igniting Viral Campaigns: Leveraging Consumer-Generated Content. Read the rest of this entry »
