Posted by Manny Rivas on April 1st 2009 in SES New York 2009, aimClear | 1 comment
It was a great week out in the Big Apple attending sessions at SearchEngineStrategies New York 2009. Thanks to the whole Incisive crew for making us feel so welcome.
Even though we’ll sure miss the Big Apple’s excitement, Matt, Peter, Marty and I are excited to be back in the Duluth shop. Here’s a quick roundup of our coverage from this SES installment. Read the rest of this entry »
Posted in SES New York 2009, aimClear | 1 Comment »
Posted by Peter Provost on March 31st 2009 in Content, SES New York 2009 | 1 comment
This SES New York 2009 session, “Search Advertising 101,” was especially geared toward the SEO novice, with details on programs from major providers and advice on how to succeed.
The assembled audience was comprised of small business owners, agency representatives and in-house advertising representatives. The panelists provided a well rounded program chock full of sound basic approaches to what can be a very daunting road to travel. Read the rest of this entry »
Posted in Content, SES New York 2009 | 1 Comment »
Posted by Matt Peterson on March 30th 2009 in Paid Marketing, SES New York 2009 | 3 comments
Political Search: Preparing for Search in 2010 was the “sleeper” session at Search Engine Strategies New York 2009. Gathered together were the search marketing figures directly involved in shaping the American political landscape through the 2008 presidential election, primaries, U.S. senate races and D.C. advocacy groups.
As a search marketer highly interested in politics, I appreciated the historical significance of both the panelist’s body of work and what they shared with the lucky SES audience. What followed was an insiders account of the political search game, personal insight into the symbiotic strands of influence between search and the news media, amusingly clever paid search tactics, and even some career advice. Read the rest of this entry »
Posted in Paid Marketing, SES New York 2009 | 3 Comments »
Posted by Manny Rivas on March 27th 2009 in SES New York 2009, reputation managment | 2 comments
The Brand & Reputation Management session at SES New York 2009 took a deep dive into the ORM abyss. Coming from both legal & search marketing perspectives, the panel answered questions crucial to any business including: Read the rest of this entry »
Posted in SES New York 2009, reputation managment | 2 Comments »
Posted by Nam Provost on March 27th 2009 in Paid Marketing, SES New York 2009 | 5 comments
This last session for SES NY, “Don’t Be Afraid of the Dark: Black Hat PPC Tactics” was chalk full of ideas (nudge, wink) not to use.
After surveying the room for Google representatives in the room, the panel of PPC experts launched into presentations outlining gray and black hat tactics for PPC. Are these great ideas or diabolical thinking … you decide. Read the rest of this entry »
Posted in Paid Marketing, SES New York 2009 | 5 Comments »
Posted by Matt Peterson on March 27th 2009 in Google, SES New York 2009, Social Media | 17 comments
Social media has crept into nearly every aspect of SEO to where it’s now quite difficult to imagine them disentangled from eachother. Keyword research traditional to SEO is being used to advise every tag, tier, and title in brand social media efforts. Go ahead and find me an SEO who says “I don’t do social media”, they’re either speaking figuratively, are blissfully unaware, or have an extremely rare vendor relationship.
What do we now know to be true about SMO that we didn’t know 1 year ago or even 3 months ago? What social media principles have stood the test of time? Should we reignite a serious dialogue on ethics in social media optimization?
Search Engine Strategies New York 09 brought some of the best and most outspoken search & social media marketing figures together for the session “An Update on Social Media Optimization“, moderated by Search Engine Watch’s managing editor Kevin Newcomb. Read the rest of this entry »
Posted in Google, SES New York 2009, Social Media | 17 Comments »
Posted by Matt Peterson on March 26th 2009 in Linking, SES New York 2009, link baiting | 2 comments
Discover the Power of Linking: Link Building Basics session at SES NY covered a great deal of ground in representing both Search Engine and Search Marketer viewpoints on the subject of links.
The second half of the session comprised of search marketers Kristjan Mar Hauksson, Debra Mastaler, and Peter Van der Graaf, which greatly contrasted the presentations given by the search engine reps.
Overall, it was light on the idealist link concepts, but full of real world applied link building tactics. This post picks up exactly where we left off in the first part of this session’s coverage. Read the rest of this entry »
Posted in Linking, SES New York 2009, link baiting | 2 Comments »
Posted by Peter Provost on March 26th 2009 in Content, SES New York 2009 | Be the first to comment!
Welcome to fabulous New York City. This post is the continuation of aimClearBlog’s coverage of SES NY 2009.
Session: Pardon My Reach: A Snapshot of the Display Ad Marketplace. Synopsis: This session broadened the discussion to include a focused dialog surrounding the topic of display advertising in the media marketplace. The panel addressed new opportunities and realities of heightened competition in a changing media landscape. Read the rest of this entry »
Posted in Content, SES New York 2009 | No Comments »
Posted by Nam Provost on March 26th 2009 in Analytics, SES New York 2009, Social Media | 5 comments
This is my last session at SES NY today and it’s a winner. “Wpromote Workshop: 8 Things You Aren’t Doing That Will Boost Your SEM Results” was a WOW. Follow the advice if you want results.
There was a little bit of everything for the throngs of professionals flocking to our industry and old pros alike. The session was co-presented by Wpromote colleagues Michael Mothner, Founder & CEO and Michael Stone, Vice President of Sales & Strategy. Michael and Michael gave real-life examples and told secrets to beating the competition. Read the rest of this entry »
Posted in Analytics, SES New York 2009, Social Media | 5 Comments »
