Posted by Manny Rivas on April 1st 2009 in SES New York 2009, aimClear | 1 comment
It was a great week out in the Big Apple attending sessions at SearchEngineStrategies New York 2009. Thanks to the whole Incisive crew for making us feel so welcome.
Even though we’ll sure miss the Big Apple’s excitement, Matt, Peter, Marty and I are excited to be back in the Duluth shop. Here’s a quick roundup of our coverage from this SES installment. Read the rest of this entry »
Posted in SES New York 2009, aimClear | 1 Comment »
Posted by Peter Provost on March 31st 2009 in Content, SES New York 2009 | 1 comment
This SES New York 2009 session, “Search Advertising 101,” was especially geared toward the SEO novice, with details on programs from major providers and advice on how to succeed.
The assembled audience was comprised of small business owners, agency representatives and in-house advertising representatives. The panelists provided a well rounded program chock full of sound basic approaches to what can be a very daunting road to travel. Read the rest of this entry »
Posted in Content, SES New York 2009 | 1 Comment »
Posted by Matt Peterson on March 30th 2009 in Paid Marketing, SES New York 2009 | 3 comments
Political Search: Preparing for Search in 2010 was the “sleeper” session at Search Engine Strategies New York 2009. Gathered together were the search marketing figures directly involved in shaping the American political landscape through the 2008 presidential election, primaries, U.S. senate races and D.C. advocacy groups.
As a search marketer highly interested in politics, I appreciated the historical significance of both the panelist’s body of work and what they shared with the lucky SES audience. What followed was an insiders account of the political search game, personal insight into the symbiotic strands of influence between search and the news media, amusingly clever paid search tactics, and even some career advice. Read the rest of this entry »
Posted in Paid Marketing, SES New York 2009 | 3 Comments »
Posted by Manny Rivas on March 27th 2009 in SES New York 2009, reputation managment | 2 comments
The Brand & Reputation Management session at SES New York 2009 took a deep dive into the ORM abyss. Coming from both legal & search marketing perspectives, the panel answered questions crucial to any business including: Read the rest of this entry »
Posted in SES New York 2009, reputation managment | 2 Comments »
Posted by Nam Provost on March 27th 2009 in Paid Marketing, SES New York 2009 | 5 comments
This last session for SES NY, “Don’t Be Afraid of the Dark: Black Hat PPC Tactics” was chalk full of ideas (nudge, wink) not to use.
After surveying the room for Google representatives in the room, the panel of PPC experts launched into presentations outlining gray and black hat tactics for PPC. Are these great ideas or diabolical thinking … you decide. Read the rest of this entry »
Posted in Paid Marketing, SES New York 2009 | 5 Comments »
