Posted by Charlene Jaszewski on March 19th 2008 in SES New York 2008, Seminars | Be the first to comment!
This is part 2 in a series detailing the wonderful and overly full seminar, Converting Visitors to Buyers at Search Engine Strategies New York. (Read part One).
The third speaker was Michael Sack, Director, SEM technology & Development, Idearc Media Corp. I feel personally involved with this presentation because I “fixed” it for him on my computer when he brought his thumb drive to me in desperation. 
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Posted by Charlene Jaszewski on March 19th 2008 in SES New York 2008, Seminars | 3 comments
Whoosh! The Converting Visitors Into Buyers seminar at Search Engine Strategies New York felt like a whole day chock full of my daily dose of conversions!
This seminar was moderated by Aaron Shear, Search Engine Watch Expert and Partner, Boost Search Marketing.
The speakers were:
- Mike Moran, Distinguished Engineer, IBM ,Nigel Ravenhill, Program Manager, McAfee, (and author of the new book, Do It Wrong Quickly)
- Michael Sack, Director, SEM technology & Development, Idearc Media Corp.
- Howard Kaplan, COO, Future Now Inc.
WRITER’S NOTE: This seminar was so full of excellent and actionable information that it won’t all fit in one post! This is part one… Read the rest of this entry »
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Posted by Charlene Jaszewski on March 19th 2008 in SES New York 2008, Seminars | Be the first to comment!
Google Website Optimizer just celebrated its 1st birthday this week. Tom Leung, Business Product Manager for GWS presented What’s New With Google Website Optimizer today at Search Engine Strategies New York.
This amazing FREE service lets users test different versions of their site and plays nicely with Google Analytics (also FREE) to tell them how it tests compared to the original. This makes it incredibly easy for website owners to improve the customer site experience.
Google Website Optimizer is focused on post-click optimization- what happens after the user has clicked the ad creative. It lets you dabble in “content experimentation” and see how it will affect your conversion goals. Read the rest of this entry »
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Posted by Jeff Quipp on March 18th 2008 in SES New York 2008 | 3 comments
Greetings from Search Engine Strategies! This post is part of aimClear’s continued live blogging coverage of SES NY 2008.
Local search has finally come into itself. There are roughly 20 million small and medium sized businesses in the U.S., and fewer than 25% have a website. Most of these companies obviously have a limited presence in a small geographically defined region. Search engines have made some major inroads in giving many of these SMEs a presence online, but there is still much room for improvement.
Not only will search provide an opportunity to all those local businesses, but so too will those with the foresight and capability to help expose those business to the internet and search. What a behemoth opportunity! Read the rest of this entry »
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Posted by Jeff Quipp on March 18th 2008 in SES New York 2008, Seminars | 5 comments
Day 1 of Search Engine Strategies New York certainly lived up to expectations. The sessions were excellent, the city is spectacular, and I was fortunate enough to meet up with a large number of new and old friends. The day ended for most with a St. Paddy’s day pub crawl, primarily through Irish bars 
. Read the rest of this entry »
Posted in SES New York 2008, Seminars | 5 Comments »
