aimClear Search Marketing Blog

Are you afraid of bloggers? Sleep with the light on? You’ll find reasons to sleep above the covers after you read the next installment of Social Media: What Is It and What Is It Good For? from Search Engine Strategies New York. (Read part One).

Jory Des Jardins, Co-Founder & President of Strategic Alliances at BlogHer, teaches companies how to get bloggers to talk about their brands. Her refreshing angle was to talk about some of the boogeyman fears companies have about social media. Read the rest of this entry »

Whether you embrace it or not, social media is here to stay and affects your brand. Social media marketing must be part of your overall marketing effort. Ignore the blogosphere at your peril.

Moderator Pauline Ores, SES Advisory Board and Senior Marketing Manager, Social Media Engagement, General Business, IBM, began the seminar by stating that the Social Media Track was new to Search Engine Strategies conferences. She introduced the powerhouse panel: Read the rest of this entry »

This post is part of our continued live blogging coverage of the SES New York conference.

One of the really interesting aspects to search, is its potential. It seems virtually limitless. At the current time however, companies seems to be very tentative when considering investing in search marketing strategies.

Consider for example that while 80% of web browsing starts with Search, and consumers are spending up to 50% of their media time online … then why are many major brand companies spending on average only 2.5% of their media budgets online? Isn’t search a prime opportunity in the battle for mindshare? Read the rest of this entry »

This post is the next of aimClear’s live blogging of coverage at SES New York 2008. This session in particular was titled B2B Tactics.

Optimizing B2B sites is often considered to be somewhat more challenging than optimizing B2C type sites, or at the very least different strategies are needed. Linking and content strategies beyond the basics require very very different approaches. Fortunately, some companies and individuals have developed special insights in this realm, and are willing to share some of their thoughts and ideas. Read the rest of this entry »

This post is part of aimClear’s live coverage of SES NY 2008, and covers a session on the Local search track.

Image courtesy BMWBlog.com

How can search marketers maximize the local presence of their clients? There are a myriad of ways to do so, using many different properties and approaches. Some such approaches include online/internet Yellow Pages, local search engines, maps and mapping functions, local directories, and much more. In today’s ’s session, we heard from experts in the trenches, regarding the strategies and tactics most commonly utilized. Read the rest of this entry »