aimClear Search Marketing Blog

Did you know that you can shove the entire transcript of a podcast into the ID3 tag of a media file? Need an immediate full-contact tutorial on podcast production and SEO? These and other powerful tools were divulged in Podcast & Audio Search Optimization during Search Engine Strategies New York.

On a whim I ducked into the Podcast & Audio Search Optimization seminar, and it was a nice surprise to be jolted awake by the energy and audio search stylings of Amanda Watlington, owner of Searching for Profit, and Daron Babin, CEO, Webmaster Radio. This session was moderated by Lee Odden, CEO, TopRank Online Marketing. Read the rest of this entry »

Well Search Engine Strategies New York 2008 is over, and it’s been amazing! My brain started getting full about Tuesday afternoon, but I keep stuffing information into it!

I’ve ended up pushing out some childhood memories to make room, but hopefully they were of grade school multiplication drills or something like that. I’ve compiled a little list of what I’ve learned, what was good and what sucked!

Thumbs Up search folks are super friendly! speakers are usually very cool folks and LIKE IT if you want to interview them after sessions!

• Usability is not a dead art!
• listening to Avinash Kaushik present – he peppers everything with “kicks ass” and “sucks hard!”
• 80s New Wave music played between sessions!
• Schwag schwag schwag!

Read the rest of this entry »

“Design for people first, then the search engines will be pleased too. It’s like the Pinocchio effect – they want to be a real boy too.”

Such were the words of wisdom of Matthew Bailey, President of SiteLogic, and Jennifer Laycock, Editor-in-Chief of Search Engine Guide in the Site Clinic, the last seminar of Search Engine Strategies New York. Although Jennifer’s voice was recovering from a cold, Matt Bailey was remarkably perky for the end of the session (he later told me he’d had Wednesday off!)

Instead of showing each site and telling what they did (which might be another post altogether), I’ve compiled all the tips they gave to improve sites. Read the rest of this entry »

This post is part of our aimClear’s continued blogging coverage of the SES New York 2008 search marketing conference.

People throughout the world are increasingly relying on cell phones and mobile devices to keep them plugged in. Obviously, search will play an ever increasing role in the evolution of mobile. When will mobile search surpass desktop search? We’ve been expecting better search capabilities from mobile devices for some time, and know that Asia is far ahead of North America in this respect at the current time. Today @ SearchEngineStrategies, experts discuss their views about the evolution of search in North America. Read the rest of this entry »

[Editor's Note: That's really what they talked about.] This post is part of our continued live blogging coverage of the SES New York conference. The session covered here is the session titled ‘Beyond Linkbait: Getting Authoritative Online Mentions’.

The days of reciprocal linking (as a primary means of link building) and link farms to secure better rankings are long gone. Google has evolved. So too have the strategies of reputable search firms.

Terms like ‘link exchange’ and ‘reciprocal’ are today replaced by terms like ‘authority‘ , ‘linkbait’ and the like. There’s also an inherent understanding today that the quality of the link matters more than quantity, and reaching key influencers with the right content is the holy grail of search. Read the rest of this entry »