aimClear Search Marketing Blog

SES Chicago 2008 was a wonderful experience for our team and it was great for them to meet so many friends in person.

I’m uber-proud of Nam, Peter, Manny and Marc for their hard work, thoughtful and detailed session coverage. Thanks to our buddies at Search Engine Strategies and Search Engine Watch.  Here’s a sign-off & roundup of their posts from SES Chicago 2008.  See ya’ll @ SES NYC 2009! Read the rest of this entry »

[Marty note: This interview has a terrific primer on duplicate content] Eric Enge has an an extensive background in the SEO industry and is a well respected figure in the search world.

He’s the President of Stone Temple Consulting, located near Boston, and Co-founder of Moving Traffic Inc. You can find most of his published content on the Stone Temple blog as well as Search Engine Watch and SearchEngineLand.

After meeting up for the interview, Eric shared his path in the search industry, offered a cool introduction to duplicate content as well as a taste of what we could expect from the long awaited and controversial session “Black Hat, White Hat and the Best Kept Secrets to Search.” [SES session coverage] Read the rest of this entry »

Michael Gray (follow him on twitter) has certainly earned his stripes in the internet marketing world. Next time you see someone yell @ Matt Cutts (Google’s affable anti-spam executive) from the audience at an SEM conference, there’s a good likelihood it’s GrayWolf.

Always buttoned down with ducks in a row, this guy goes out on a limb for the good of our community and has well-researched goods to back them up. I was pleased to chat with him @ SES Chicago this week by PocketCam Interview. Read the rest of this entry »

[This post is our continuining coverage of SES Chicago 2008] Proper execution of the basic, proven and successful models is necessary for success in any business endeavor. Search Marketing is no different. After spending the past 3 days listening to excellent people extol us to further develop and exceed current practices and performances, it was time to stop for a moment and “Get back to the basics.”

Search Advertising 101 was just the elixir and this baby was a cool tall drink. Covering basic tenets and language surrounding keywords, online ad creative, placement and campaign management processes provided an accelerated  learning curve.

Moderator Anne Kennedy, Managing Partner and Founder of Beyond Ink did a great job setting the pace and handing over the podium to Matt Van Wagner, President of Find Me Faster and Mona Elesseily, Director of Marketing Strategy at Page Zero Media.

Read the rest of this entry »

[This post is our continuining coverage of SES Chicago 2008] Kimberly Krause Berg is considered a pioneer in the relationship between usability and SEO. She has an extensive background in SEO, design & usability & is the owner of UsabililityEffect.com (2002), Cre8pc.com (1996) & cre8asiteForums (2002). It’s also pretty clear who her favorite blogger is . Read the rest of this entry »