Posted by Marty Weintraub on June 11th 2008 in SEM, SMX
SEM industry writers, conference organizers and attendees are passionately defending, disparaging and debating ethics surrounding so-called “gray/black hat tactics” presented @ SMX Advanced Seattle. I was surprised to find such virulent threads in BruceClay Blog and Sphinn. The contrast of post-show buzz caught me off guard and now over initial reactions, I have a few reflections. Read the rest of this entry »
Posted in SEM, SMX | 14 Comments »
Posted by Marty Weintraub on June 5th 2008 in SMX
The midnight SeaTac passenger lounge seems strangely romantic to this bleary eyed writer, awaiting the 12:40AM flight to Minneapolis and then Duluth, Minnesota. I’m positive the excitement of SMX Advanced 2008 will not wear off before we all get together for Advanced again next year. This was one hell of a conference. Read the rest of this entry »
Posted in SMX | 4 Comments »
Posted by Marty Weintraub on June 3rd 2008 in SMX
Aromatic Starbucks coffee (of course) fills my hotel room as first light, obscured by coastal fog, peeks through lace curtains here at the lovely Seattle Marriott Waterfront.
It’s exciting to think that dozens of true search industry luminaries are cloistered within one city block here in the heart of downtown Seattle’s famed waterfront district.
Search executives, consultants, clients, vendors, agencies and technicians handling billions of dollars in marketing-spend and commerce are about to lace up their casual business best and get down to some powerful discussion. SMX Advanced surely is the place to be this classic rainy Seattle morning. Read the rest of this entry »
Posted in SMX | 5 Comments »
Posted by Marty Weintraub on June 1st 2008 in SMX, Uncategorized, aimClear
Friends, we’re pleased to announce that aimClear will co-host an early second night stealth cocktail gathering in Seattle with our pals from Clix Marketing. Proprietor, PPC expert and all around good guy David Szetela and I will entertain those invited.
There’s no charge to attend and the early start leaves plenty of time for other parties you may have planned for later. We invite you to kick off the evening with us.
To receive an official aimClear/Clix invitation, in the form of coveted “Clix Orange” wristbands, just ask me personally or stop by the Clix Marketing booth on the SMX exposition floor. Here are the specifics: Read the rest of this entry »
Posted in SMX, Uncategorized, aimClear | 4 Comments »
Posted by Marty Weintraub on May 31st 2008 in SMX
Last Thursday in his post “Got A Great Organic SEO Tip? Pitch & Go To SMX Advanced!” Danny Sullivan, Editor-in-Chief, Search Engine Land, issued an invitation for “great” SEO tips.
The contest (Sphunn here) was intriguing to us because (a) I was already going to attend the conference on media credentials to cover & (b) I’m speaking @ SES Toronto later this month (along with several SMX Advanced speakers) and already have a couple of majors under the belt this year.
Friday we submitted ideas to Greg Boser (per SEL instructions) and were fortunate to receive an invitation to fill the 6th and final speaker slot for the “Give It Up” session on the last day. Thanks to SMX and Third Door for the invite. Read the rest of this entry »
Posted in SMX | 4 Comments »
Posted by Marty Weintraub on May 26th 2008 in SMX
A cursory glance at session titles belies the intense depth of SMX Advanced 2008. “Blow Your Mind Link Building Techniques,” “Conversion Optimization: Winning After They Arrive,” “Closing The Loop: Are You Tracking Every Lead?,” “You&A With Matt Cutts,” “Search Marketing & Surviving A Recession” and “Amazing New PPC Tactics” are but a few marquis presentations that have hard-core SEM pros salivating as they jet to Seattle June 3rd and 4th from all over the world. Read the rest of this entry »
Posted in SMX | 9 Comments »
Posted by Marty Weintraub on May 15th 2008 in Minnesota, Seminars
Big brand CEOs hear “Facebook home run this” & “YouTube revolution that,” but just try convincing any serious traditional enterprise-project stakeholder that social media hoopla will actually generate measurable ROI and isn’t downright dangerous.
Minnesota Interactive Marketing Association (MIMA) presented a panel of experts last night in Minneapolis for a discussion speaking to issues surrounding how big companies make social media decisions, “implement control programs” and measure ROI on various levels. It’s a pleasure to find quality content like this session so close to home. The excitement was palpable because social media is growing up here in God’s country. Read the rest of this entry »
Posted in Minnesota, Seminars | 1 Comment »
Posted by Marty Weintraub on May 3rd 2008 in Paid Marketing, Seminars
[Thanks to David Szetela over at Clix Marketing for steady guidance speaking to PPC excellence and help with this article. Clix is doing some ground breaking work right now. Do not miss David's upcoming content network presentation during "Amazing PPC Tactics" @ SMX Advanced, June 3/4 in Seattle.]
Nobody speaks seriously about Facebook social PPC at search marketing industry conferences. I can’t believe it. Shouldn’t we be discussing multivariate landing page testing deeply segmented by users’ interests and affinities as opposed to keywords?
Doesn’t Facebook provide us a prescient peek into future mainstream social PPC platforms? As an industry could we be missing a chance to get ahead of the curve in preparation for the ultimate revolution in commercial personalization, true social demographic targeting? I don’t get it… Read the rest of this entry »
Posted in Paid Marketing, Seminars | 5 Comments »
Posted by Charlene Jaszewski on March 26th 2008 in Podcast, SES New York 2008
Did you know that you can shove the entire transcript of a podcast into the ID3 tag of a media file? Need an immediate full-contact tutorial on podcast production and SEO? These and other powerful tools were divulged in Podcast & Audio Search Optimization during Search Engine Strategies New York.
On a whim I ducked into the Podcast & Audio Search Optimization seminar, and it was a nice surprise to be jolted awake by the energy and audio search stylings of Amanda Watlington, owner of Searching for Profit, and Daron Babin, CEO, Webmaster Radio. This session was moderated by Lee Odden, CEO, TopRank Online Marketing. Read the rest of this entry »
Posted in Podcast, SES New York 2008 | No Comments »
Posted by Charlene Jaszewski on March 22nd 2008 in SES New York 2008, Seminars
Well Search Engine Strategies New York 2008 is over, and it’s been amazing! My brain started getting full about Tuesday afternoon, but I keep stuffing information into it!
I’ve ended up pushing out some childhood memories to make room, but hopefully they were of grade school multiplication drills or something like that. I’ve compiled a little list of what I’ve learned, what was good and what sucked!
Thumbs Up search folks are super friendly! speakers are usually very cool folks and LIKE IT if you want to interview them after sessions!
- Usability is not a dead art!
- listening to Avinash Kaushik present - he peppers everything with “kicks ass” and “sucks hard!”
- 80s New Wave music played between sessions!
- Schwag schwag schwag!
Read the rest of this entry »
Posted in SES New York 2008, Seminars | 2 Comments »
