Category: Seminars

This category has 91 posts

SMX Local Mobile Grows Up: The Future Arrives

Last year in Denver SMX Local Mobile was a gathering of theorists, brilliant upstarts, handset manufacturers, fledgling platforms and edgy prognosticators. Keynote speaker Michael Jones looked skyward and evangelized Google Earth’s mission of placing the world’s information in geographical context. Experts introduced many of us to terms like on/off deck, walled gardens, and dumb pipes. […]

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Minnesota: State of Big Brand Social Media

Big brand CEOs hear “Facebook home run this” & “YouTube revolution that,” but just try convincing any serious traditional enterprise-project stakeholder that social media hoopla will actually generate measurable ROI and isn’t downright dangerous. Minnesota Interactive Marketing Association (MIMA) presented a panel of experts last night in Minneapolis for a discussion speaking to issues surrounding […]

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Does Facebook Social PPC Belong at Search Marketing Conferences?

Nobody speaks seriously about Facebook social PPC at search marketing industry conferences. I can’t believe it. Shouldn’t we be discussing multivariate landing page testing deeply segmented by users’ interests and affinities as opposed to keywords? Doesn’t Facebook provide us a prescient peek into future mainstream social PPC platforms? As an industry could we be missing […]

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This Is My Brain On SES…

Well Search Engine Strategies New York 2008 is over, and it’s been amazing! My brain started getting full about Tuesday afternoon, but I keep stuffing information into it! I’ve ended up pushing out some childhood memories to make room, but hopefully they were of grade school multiplication drills or something like that. I’ve compiled a […]

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The Pinocchio Effect: Site Clinic with Matt Bailey and Jennifer Laycock

“Design for people first, then the search engines will be pleased too. It’s like the Pinocchio effect – they want to be a real boy too.” Such were the words of wisdom of Matthew Bailey, President of SiteLogic, and Jennifer Laycock, Editor-in-Chief of Search Engine Guide in the Site Clinic, the last seminar of Search […]

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Blogging Boogeyman: WHAT Is Social Media Good for? PART 2

Are you afraid of bloggers? Sleep with the light on? You’ll find reasons to sleep above the covers after you read the next installment of Social Media: What Is It and What Is It Good For? from Search Engine Strategies New York. (Read part One). Jory Des Jardins, Co-Founder & President of Strategic Alliances at […]


WHAT is Social Media Marketing Good For Anyway? Part One

Whether you embrace it or not, social media is here to stay and affects your brand. Social media marketing must be part of your overall marketing effort. Ignore the blogosphere at your peril. Moderator Pauline Ores, SES Advisory Board and Senior Marketing Manager, Social Media Engagement, General Business, IBM, began the seminar by stating that […]

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Cookies, Milk & Kramer Part 2: Converting Visitors To Buyers @ SES

This is part 2 in a series detailing the wonderful and overly full seminar, Converting Visitors to Buyers at Search Engine Strategies New York. (Read part One). The third speaker was Michael Sack, Director, SEM technology & Development, Idearc Media Corp. I feel personally involved with this presentation because I “fixed” it for him on […]


Cookies, Milk & Kramer: Converting Visitors Into Buyers @ SES

Whoosh! The Converting Visitors Into Buyers seminar at Search Engine Strategies New York felt like a whole day chock full of my daily dose of conversions! This seminar was moderated by Aaron Shear, Search Engine Watch Expert and Partner, Boost Search Marketing. The speakers were: Mike Moran, Distinguished Engineer, IBM ,Nigel Ravenhill, Program Manager, McAfee, […]

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