Category: SEM

This category has 37 posts

Interview with SEM Artist Todd Malicoat

  Todd Malicoat, AKA StuntDubl, has created a legendary brand among search marketing insiders and needs little introduction. I first had the pleasure of watching him present “Digg pointers” along with Neil Patel at SES Chicago 2006 and was immediately engaged by his no-shit high-integrity approach to content, link building, making friends, sharing, and building […]

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The Sphinn Effect and Large Wet Fish

As aimClearBlog grows not much makes our day more than a shiny new late-in-the-day-link from Sphinn. By way of background Sphinn is the latest Search Engine Land social community brain-child of Danny Sullivan and his ubiquitous comrades. Yeah some say Sphinn’s a popularity contest and others vote only based on great headlines. Whatever…links from the […]

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Does Your In-House SEM Crew Cut It? 6 Surefire Time-to-Outsource Signals

Companies seriously reliant on Internet marketing often reach a daunting crossroad, whether to grow a more substantial in-house SEM team or bolster internal marketing efforts by outsourcing. As a rule it’s difficult for small and mid-size companies to commit sufficient resources to keep up with voluminous daily research required to keep current. However as in […]

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SEO Makes you Wicked Humble.

Our clients are awesome. The products they sell, services they offer, and charismatic vision-personalities at the marketing table amaze me. A number of of aimClear’s clients could easily commit to and become accomplished SEMs in their own right. We’re grateful they hire us to be their SEM research eyes and ears. We love the KPIs […]

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Sphinn is Like 5 Hungry Lions Feeding in a 10 Foot Square Cage.

Fighting for raw traffic and link meat, Linkbaiters bait each other on Sphinn, Chicken/Egg, Egg/Chicken…trying to make history. The challenge lies in marketing to the only professional crowd on earth which actually understands how the linkbaiting mind lock works, plugged-in SEM professionals. Writing worthy content (which is actually useful, funny, or hip) for other linkbaiters […]

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Danny and Andy Duke It Out Over Sphinn.

As background for any SEM firms living in a cave for the last few days (oh no not another cave man joke) Sphinn is a brand-spanking new social media community founded by Danny Sullivan (of Search Engine Land fame). The site caters to search marketing professionals and Bloggers who submit their own content or recommend […]

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Anatomy of an SEM Quote for Services

It’s possible to learn a lot about how to do business as a search marketing firm from other SEM firms around the world by their blog posts, articles, and conference talks. We read luminaries like Rand Fishkin, Danny Sullivan, SEO Roundtable, Search Engine Guide, and SEOBook. SES has offered both small and large SEM company […]

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SEM Links for Lunchtime Mobile Reading

Here are few SEM links from blog land to read over Lean Cuisine Measuring Pay Per Click Performance Search Marketing Standard Magazine Handing Over the Keys to Your Google AdWords Account What is the safest way to delegate those responsibilities to a third-party company? Yahoo Being Sued For Faulty Ad Platform Search Engine Watch Blog […]

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Moving at the Speed of Google

Last week Google announced a number of changes, initiatives, and features that impact webmaster and marketers’ thinking for both paid and organic search. The world of search moves at dizzying speed. Here’s a summary of Google’s announcements, some of which already are having a significant impact on SERPs (search engine results pages) this morning. Paid: […]

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