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Category SEM

10 Surefire Signs an IT Fiefdom Is Ruling Your Marketing Roost

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This morning, in a post over @ SearchEngineWatch Blog, you’ll find my set-up coining the phrase “IT fiedom.” Here’s the frightening back-story. 1: The It Manager handles hundreds of thousands of PPC dollars, is in charge of SEO (organic optimization) and has a three person staff who don’t have job titles, can’t explain what they… Read More

SEM

If I Were Marooned in the Caribbean

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This is a time of year when everyone comes out with their “best of this” or “most influential of that” sort of posts. This is our contribution to the end-of-year sharing of personal favorites. If I were marooned on a Caribbean island and could only read 6 search marketing blogs, Online Marketing Blog would be… Read More

SEM

Selling an SEM Firm: Real-World Overview

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This incredibly relevant session featured the generous tutelage of Patricia Hall, Investment Banker, Hallmark Capital. She walked the audience, comprised primarily of search related business owners, through a brilliant real-world overview of how the financial community looks at the SEM industry and evaluates companies for potential investment or sale. Even if you’re not thinking about… Read More

SEM

The Unfiltered Reality of SES Chicago

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Much has been written about the inevitable evolution of Search Engine Strategies which, though destined to occur eventually, happened cold turkey this week with the overlapping of PubCon. We’ll I’m here in Chicago and I’ve got feedback for you straight from the source.

SEM

Challenges of Scaling Big PPC Management for Small SEM Shops

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Over the last 10 months the number of PPC accounts aimClear handles has multiplied by more than 20X, which has been seismic to say the least. At the same time the ever-evolving PPC landscape continually undergoes its own “global warming crises,” as heated paradigm shifts pile upon chilling conceptual overhauls at the advertising platform level.… Read More

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