Category: SEM

This category has 32 posts

Danny and Andy Duke It Out Over Sphinn.

As background for any SEM firms living in a cave for the last few days (oh no not another cave man joke) Sphinn is a brand-spanking new social media community founded by Danny Sullivan (of Search Engine Land fame). The site caters to search marketing professionals and Bloggers who submit their own content or recommend […]

By 2 Comments

Anatomy of an SEM Quote for Services

It’s possible to learn a lot about how to do business as a search marketing firm from other SEM firms around the world by their blog posts, articles, and conference talks. We read luminaries like Rand Fishkin, Danny Sullivan, SEO Roundtable, Search Engine Guide, and SEOBook. SES has offered both small and large SEM company […]

By 5 Comments

SEM Links for Lunchtime Mobile Reading

Here are few SEM links from blog land to read over Lean Cuisine Measuring Pay Per Click Performance Search Marketing Standard Magazine Handing Over the Keys to Your Google AdWords Account What is the safest way to delegate those responsibilities to a third-party company? Yahoo Being Sued For Faulty Ad Platform Search Engine Watch Blog […]

By

Moving at the Speed of Google

Last week Google announced a number of changes, initiatives, and features that impact webmaster and marketers’ thinking for both paid and organic search. The world of search moves at dizzying speed. Here’s a summary of Google’s announcements, some of which already are having a significant impact on SERPs (search engine results pages) this morning. Paid: […]

By

Advertising Agencies and SEM, Part 1

If you pay attention to seminar speakers (and anecdotal chatter) it’s quite obvious that many advertising agencies are grappling with (and feeling threatened by) the ubiquitous evolution of search marketing.  The new Internet marketing is about a constant stream of recurrent content published on SEO savvy platforms. The days of set it and forget it static […]

By 3 Comments