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Category SEM

SEM Means Search Engine Marketing, Not PPC!

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There was a palpable hush in our aimClear rotunda office yesterday afternoon as, *gasp,* I finally caved personally to incorrect usage of of the initials “SEM” to humor our PPC client. Sadly in this wacky world of nearly indistinguishable acronyms, abbreviations and cryptic terms there’s a colloquial tragedy afoot. Even the New York Times got… Read More

Paid Marketing  /  SEM  /  SEO

Does Your Website Pay? 6 Hidden Success Criteria

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Cash and ROI from ecommerce is easy to calculate. Measuring income from AdSense and other affiliate revenue is simple for publishers to weigh, in order to validate investments in content, SEO or arbitrage. Leads are easy to count, as are associated PPC expenses. However, evaluating a website’s ongoing profitability is often not quite so cut… Read More

SEM

aimClear Expands SES San Jose Coverage

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We’re pleased to announce aimClearBlog’s expanded coverage of Search Engine Strategies San Jose 2008. Our stable of bloggers, packing off to the lovely California sun, includes terrific writers like Todd Mintz (Portland), Jennifer Osborne (Toronto) and Charlene Jaszewski (New York). Kicking off August 18th and running through the 21st, SES is one of the true… Read More

SEM  /  Seminars

SEO, Colored Hats & The Pollyanna Pissing Match

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SEM industry writers, conference organizers and attendees are passionately defending, disparaging and debating ethics surrounding so-called “gray/black hat tactics” presented @ SMX Advanced Seattle. I was surprised to find such virulent threads in BruceClay Blog and Sphinn. The contrast of post-show buzz caught me off guard and now over initial reactions, I have a few… Read More

SEM

Need to Hire SEM Help? Where to Find Industry Thought Leaders

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Securing SEO, PPC, social media and analytics advice can be risky, like buying diamonds from a jeweler you don’t know. The premise of the purchase is sometimes a customer’s (enthusiastic) lack of understanding of criteria by which to judge the actual value of products offered, a dynamic dangerous for both parties. I personally gravitate towards… Read More

SEM