Category: SEM

This category has 37 posts

SEO, Colored Hats & The Pollyanna Pissing Match

  SEM industry writers, conference organizers and attendees are passionately defending, disparaging and debating ethics surrounding so-called “gray/black hat tactics” presented @ SMX Advanced Seattle. I was surprised to find such virulent threads in BruceClay Blog and Sphinn. The contrast of post-show buzz caught me off guard and now over initial reactions, I have a […]

By 14 Comments

Need to Hire SEM Help? Where to Find Industry Thought Leaders

Securing SEO, PPC, social media and analytics advice can be risky, like buying diamonds from a jeweler you don’t know. The premise of the purchase is sometimes a customer’s (enthusiastic) lack of understanding of criteria by which to judge the actual value of products offered, a dynamic dangerous for both parties. I personally gravitate towards […]

By 10 Comments

10 Surefire Signs an IT Fiefdom Is Ruling Your Marketing Roost

This morning, in a post over @ SearchEngineWatch Blog, you’ll find my set-up coining the phrase “IT fiedom.” Here’s the frightening back-story. 1: The It Manager handles hundreds of thousands of PPC dollars, is in charge of SEO (organic optimization) and has a three person staff who don’t have job titles, can’t explain what they […]

By 9 Comments

If I Were Marooned in the Caribbean

This is a time of year when everyone comes out with their “best of this” or “most influential of that” sort of posts. This is our contribution to the end-of-year sharing of personal favorites. If I were marooned on a Caribbean island and could only read 6 search marketing blogs, Online Marketing Blog would be […]

By 6 Comments

Selling an SEM Firm: Real-World Overview

This incredibly relevant session featured the generous tutelage of Patricia Hall, Investment Banker, Hallmark Capital. She walked the audience, comprised primarily of search related business owners, through a brilliant real-world overview of how the financial community looks at the SEM industry and evaluates companies for potential investment or sale. Even if you’re not thinking about […]

By

The Unfiltered Reality of SES Chicago

Much has been written about the inevitable evolution of Search Engine Strategies which, though destined to occur eventually, happened cold turkey this week with the overlapping of PubCon. We’ll I’m here in Chicago and I’ve got feedback for you straight from the source.

By 2 Comments

Challenges of Scaling Big PPC Management for Small SEM Shops

Over the last 10 months the number of PPC accounts aimClear handles has multiplied by more than 20X, which has been seismic to say the least. At the same time the ever-evolving PPC landscape continually undergoes its own “global warming crises,” as heated paradigm shifts pile upon chilling conceptual overhauls at the advertising platform level. […]

By 24 Comments

Rand Fishkin Again Shares FireFox Sidebar

TopRank’s Big List, The AdAge Power 150, and the Search Engine Land right hand sidebar are among 50 or so of the most coveted blogRolls on which a blog can appear. For our part we created the dailyCrawl to view 400+ respected SEM blogs as a slide show. Rand Fishkin has shared a select list […]

By

Challenge Your Search Team to Excellence

When it comes to search, there are SO many channels requiring an SEM shop’s expertise. While targeting channels with optimized content is far from a “one size fits all deal,” it’s essential for any SEM team to have all necessary arrows in quiver. Here are some talking points we use to raise the level of […]

By 1 Comment