Category: SEM

This category has 43 posts

Short Term Contracts Ease Recession Jitters & Inspire Client Confidence

Like most SEM shops, our business is an amalgamation of flat rate products and hourly work. It’s generally been our focus to procure longer contracts, usually 6 month to 1-year agreements. We thought it prudent to evolve our model in preemptive reaction to these brutal economic times.  Little did we know the unexpected gems of […]

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aimClear/Clix Times SQ SchmoozeFest Tonight!

Here we are again at SearchEngineStrategies New York.From the Philharmonic to ChinaTown, this big city is the apple of my eye. A couple of times a  year, when our friend PPC Expert David Szetela (Clix Marketing) and I are speaking at the same conference, we have a little gathering with our industry friends. Those lucky […]


Answering 5 Common SEO Shopping Questions

The bandwidth involved working with my SEM colleagues, twittering, staying in touch with Facebook peeps and processing clients is delightfully staggering. Sometimes an innocuous written exchange blasts across my desk amidst the noise,  strikes a nerve and leaves me in thought. In this case a state-level branch of a well known national brand, pinged me […]

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SEM Means Search Engine Marketing, Not PPC!

There was a palpable hush in our aimClear rotunda office yesterday afternoon as, *gasp,* I finally caved personally to incorrect usage of of the initials “SEM” to humor our PPC client. Sadly in this wacky world of nearly indistinguishable acronyms, abbreviations and cryptic terms there’s a colloquial tragedy afoot. Even the New York Times got […]

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Does Your Website Pay? 6 Hidden Success Criteria

Cash and ROI from ecommerce is easy to calculate. Measuring income from AdSense and other affiliate revenue is simple for publishers to weigh, in order to validate investments in content, SEO or arbitrage. Leads are easy to count, as are associated PPC expenses. However, evaluating a website’s ongoing profitability is often not quite so cut […]

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aimClear Expands SES San Jose Coverage

We’re pleased to announce aimClearBlog’s expanded coverage of Search Engine Strategies San Jose 2008. Our stable of bloggers, packing off to the lovely California sun, includes terrific writers like Todd Mintz (Portland), Jennifer Osborne (Toronto) and Charlene Jaszewski (New York). Kicking off August 18th and running through the 21st, SES is one of the true […]

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SEO, Colored Hats & The Pollyanna Pissing Match

  SEM industry writers, conference organizers and attendees are passionately defending, disparaging and debating ethics surrounding so-called “gray/black hat tactics” presented @ SMX Advanced Seattle. I was surprised to find such virulent threads in BruceClay Blog and Sphinn. The contrast of post-show buzz caught me off guard and now over initial reactions, I have a […]

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Need to Hire SEM Help? Where to Find Industry Thought Leaders

Securing SEO, PPC, social media and analytics advice can be risky, like buying diamonds from a jeweler you don’t know. The premise of the purchase is sometimes a customer’s (enthusiastic) lack of understanding of criteria by which to judge the actual value of products offered, a dynamic dangerous for both parties. I personally gravitate towards […]

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10 Surefire Signs an IT Fiefdom Is Ruling Your Marketing Roost

This morning, in a post over @ SearchEngineWatch Blog, you’ll find my set-up coining the phrase “IT fiedom.” Here’s the frightening back-story. 🙂 1: The It Manager handles hundreds of thousands of PPC dollars, is in charge of SEO (organic optimization) and has a three person staff who don’t have job titles, can’t explain what […]

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