Category SEM

4 Comments

5 Questions For Danny Sullivan, Foundational Search Marketing Journalist

Apr 30, 2009

For search marketing industry veterans, SearchEngineLand Editor-in-Chief Danny Sullivan needs no introduction. If you’re among the veritable legions of marketing professionals joining our ranks from traditional advertising trades, soon enough you’ll know his impeccable journalism and commitment to community. Considered a founding “search engine guru,” Danny has been demystifying search engines for marketers, webmasters and… Read More

SEM

4 Comments

Short Term Contracts Ease Recession Jitters & Inspire Client Confidence

Apr 13, 2009

By Marty Weintraub

Like most SEM shops, our business is an amalgamation of flat rate products and hourly work. It’s generally been our focus to procure longer contracts, usually 6 month to 1-year agreements. We thought it prudent to evolve our model in preemptive reaction to these brutal economic times. Little did we know the unexpected gems of… Read More

Agencies / SEM

aimClear/Clix Times SQ SchmoozeFest Tonight!

Mar 25, 2009

By Marty Weintraub

Here we are again at SearchEngineStrategies New York.From the Philharmonic to ChinaTown, this big city is the apple of my eye. A couple of times a year, when our friend PPC Expert David Szetela (Clix Marketing) and I are speaking at the same conference, we have a little gathering with our industry friends. Those lucky… Read More

aimClear / SEM

1 Comment

Answering 5 Common SEO Shopping Questions

Feb 25, 2009

By Marty Weintraub

The bandwidth involved working with my SEM colleagues, twittering, staying in touch with Facebook peeps and processing clients is delightfully staggering. Sometimes an innocuous written exchange blasts across my desk amidst the noise, strikes a nerve and leaves me in thought. In this case a state-level branch of a well known national brand, pinged me… Read More

SEM / SEO

23 Comments

SEM Means Search Engine Marketing, Not PPC!

Feb 4, 2009

By Marty Weintraub

There was a palpable hush in our aimClear rotunda office yesterday afternoon as, *gasp,* I finally caved personally to incorrect usage of of the initials “SEM” to humor our PPC client. Sadly in this wacky world of nearly indistinguishable acronyms, abbreviations and cryptic terms there’s a colloquial tragedy afoot. Even the New York Times got… Read More

Paid Marketing / SEM / SEO