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Category SEM

Evolution of SEO: A Decade of Perspective At SES

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photo credit: RC_Fotos Welcome to SearchEngineStrategies Toronto 2009. Today we took a glance back a decade to 1999, when parties had a reputation to live up to and some families were preparing for an all out cataclysmic technological failure come the new year. For the most part, times were swell. Family Guy began its first… Read More

SEM

5 Questions For Danny Sullivan, Foundational Search Marketing Journalist

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For search marketing industry veterans, SearchEngineLand Editor-in-Chief Danny Sullivan needs no introduction. If you’re among the veritable legions of marketing professionals joining our ranks from traditional advertising trades, soon enough you’ll know his impeccable journalism and commitment to community. Considered a founding “search engine guru,” Danny has been demystifying search engines for marketers, webmasters and… Read More

SEM

Short Term Contracts Ease Recession Jitters & Inspire Client Confidence

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Like most SEM shops, our business is an amalgamation of flat rate products and hourly work. It’s generally been our focus to procure longer contracts, usually 6 month to 1-year agreements. We thought it prudent to evolve our model in preemptive reaction to these brutal economic times.  Little did we know the unexpected gems of… Read More

Agencies  /  SEM

aimClear/Clix Times SQ SchmoozeFest Tonight!

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Here we are again at SearchEngineStrategies New York.From the Philharmonic to ChinaTown, this big city is the apple of my eye. A couple of times a  year, when our friend PPC Expert David Szetela (Clix Marketing) and I are speaking at the same conference, we have a little gathering with our industry friends. Those lucky… Read More

aimClear  /  SEM

Answering 5 Common SEO Shopping Questions

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The bandwidth involved working with my SEM colleagues, twittering, staying in touch with Facebook peeps and processing clients is delightfully staggering. Sometimes an innocuous written exchange blasts across my desk amidst the noise,  strikes a nerve and leaves me in thought. In this case a state-level branch of a well known national brand, pinged me… Read More

SEM  /  SEO