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Welcome back to aimClear’s coverage of #SESNY 2012! “A craftsman is only as good as his tools.” The same holds true today, no matter your craft. And dear friends, Search Engine Optimization is most definitely a craft, if not a fine art. Time has shown our industry that real SEO is more than a proverbial… Read More
[aimClear Disclosure: SES is a client of Greg's firm, which does not diminish the charm of this guest post.] As many of us get ready to go to SES New York 2012, I can’t resist taking a look at how much the industry has changed in 10 years. Back in 2002, I attended my first SES… Read More
Businesses: Raise your hand if you barely cared about Google+ until your SEO consultant called to say now you just have to. While the disproportionate weight Google is placing on + driven results may be unhealthy for SERPs in the short term, opening a relatively easy + door to bomb Google SERPs serves the function of enlisting… Read More
Google / SEO / Social Media
This post shares new and traditional measurement options to sooth the savage SEO. We’ll also offer a different take on organic keyword tracking, based on page level semantic cluster analysis using Webmaster Tools to mash in keywords, missing as a result of Google’s encrypted search. SO… read the whole post or skim down now for… Read More
Recently, I had the pleasure of speaking at #SMX East, on a panel that focused entirely on SEO KPIs (Key Performance Indicators). As search engine optimization has become inexorably intertwined with social media and universal SERPs, so too has the spectrum of goals diverged from keyword-traffic-only-measurements marketers looked to in days of old. In the… Read More
