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Category SEM

Gorgeous Retargeting Filters! Merging Search & Psychographic Ads

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Working at aimClear means we’re blessed with daily opportunities to take zoomed-out snapshots of marketing systems, from simple structures to epic enterprise-organisms. The most basic audit questions are easy. “Does this marketing system generate enough conversions or not?” “If not, then why?” As front-line auditors there’s not always tons of time for assessment, which is… Read More

Psychographic Targeting  /  SEM

PPC Quality Score: Cracking the Code @ #SESSF

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Welcome back to aimClear’s coverage of #SESSF 2011! The ever elusive PPC Quality Score, often regarded as enigmatic a mystery right up there with the ancient sphinx, has attracted, baffled, bewildered, and haunted many a marketer since the dawn of paid search. Day 3 of Search Engine Strategies, San Fran edition brought about the Ads in… Read More

PPC  /  Quality Score  /  SEM  /  SES San Francisco

PPC & SEO Square off in the Battle of the SEM Heavyweights

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Those at #SESCHI 2010 witnessed the epic battle of PPC vs. SEO. Queue the Rocky-theme music! In the red corner we’ve got SEO, and in the blue corner is PPC. This session saw the likes of Julie Batten, VP of media strategies with Klick Communications, and Stacie Susens, director of client strategy and development with Resolution… Read More

SEM

B2B Marketing: Red-Headed Step-Child of SEM World?

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Throughout #SESCHI 2010, citations of search & social marketing case studies have run rampant. “Did you hear about the Old Spice campaign? How about Skittles!?” Um, yeah. Unless you’ve been living in a cave, you’ve heard of them, maybe even posted on their branded Facebook page or tweeted at their spokesperson… desperately begging for him… Read More

SEM

SEO Predators: Willing to Decieve For Business

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Egregiously incompetent, cutthroat, reckless or outright dishonest? No matter how you slither it, the latest generation of predatory SEO creeps proffer blatantly false information camouflaged by pretty reports. Deceptively branded reports aside, buyer beware when the snakes come to call. Here’s some hard facts to dispel this week’s crap-ass haze of myths and misinformation.  [Author’s… Read More

Rants  /  SEM  /  SEO