Posted by Marty Weintraub on October 28th 2010 in Analytics, SEM Tools, Tracking | 4 comments
More analytics mavens are becoming aware of Woopra, a relatively inexpensive software package, available on the web and as a desktop application. Woopra is best known for its gorgeous daily dashboard (pictured above) and extremely useful real-time analytics features (below). For this post, we’ll use the desktop application.
What’s less known are Woopra’s killer KPI reporting capabilities, using custom segmentation features Woopra calls “Filters.” This post extrapolates on my previous SearchEngineWatch article, “Google Analytics, Conversion Tracking & Single Segment Reporting Power,” bringing the powerful conversion tracking technique to Woopra, one of the most intuitive analytics UIs in the world. Let’s get started building our KPI dashboard. Read the rest of this entry »
Posted in Analytics, SEM Tools, Tracking | 4 Comments »
Posted by Matt Peterson on March 25th 2009 in Google, Paid Marketing, SEM Tools | Be the first to comment!
A hallmark of the Search Engine Strategies conferences has been the “first look” and stage demoing of bleeding edge search marketing tools before they go live and eventually change the world.
Rather than the unveiling of a brand new tool performing functions we didn’t know we needed, the search marketing community at SESNY 09 received something long asked for (and long overdue) with the Google Workshop: Preview the New Adwords Interface session. Read the rest of this entry »
Posted in Google, Paid Marketing, SEM Tools | No Comments »
Posted by Marty Weintraub on November 12th 2007 in SEM, SEM Tools | Be the first to comment!
TopRank’s Big List, The AdAge Power 150, and the Search Engine Land right hand sidebar are among 50 or so of the most coveted blogRolls on which a blog can appear. For our part we created the dailyCrawl to view 400+ respected SEM blogs as a slide show.
Rand Fishkin has shared a select list of search marketing tools, blogs, forums, news sources and other writers he reads to stay in touch with the ever-evolving SEM world. Check it out to discover established and even some younger blogs you may not have heard of.
Posted in SEM, SEM Tools | No Comments »
Posted by Marty Weintraub on November 4th 2007 in SEM Tools | 9 comments
[Skip immediately to dailyCrawl] You can’t participate in a community without understanding it’s members. 1,360 personal Sphinns only begins to qualify someone to understand bloggers, their ways, and search marketing publications. As another small part of the SEM anthropology safari-quest, aimClear morning meetings regularly include a slide show crawl of well regarded search marketing blogs in the background on the conference room projector. We feel this practice keeps us a little more in touch with the identity of blog authors and what’s important to them, rather than stories skimmed from RSS headlines.
The dailyCrawl is not meant to be a big hairy-serious SEM invention, rather a simple background method for keeping our staff apprised as to the graphic and “feel” evolution of the SEM blogosphere. It makes a difference to us. The show always starts at a different blog so, by week’s end, we’ve seen them all with only a few minute’s investment each day. Read the rest of this entry »
Posted in SEM Tools | 9 Comments »
