60 Second #PPC Self-Audit! Is Your Account Fat, Dumb & Lazy?
Posted by Marty Weintraub on September 2nd 2011 in PPC, Self-Audit | 2 comments
In late 2009 we published a blog post, “Is Your PPC Expert Asleep at the Switch? 6 Minute Self-Audit.” The post generated a bunch of happy-buzz as laypeople (non-PPC professionals) finally had the means to grab a peek to see if their current PPC agency of record or in-house team might be comprised of smelly carpetbaggers. Though the AdWords PPC UI has changed some, the 2009 suggestions are still applicable. Today we’ll cover how to instantly finger absolute waste using 2011 preset tools.
That said, things have changed a lot in AdWords and there are hot new screening filters built right into the UI. What follows is a quick test that can easily indicate your PPC firm is fat, dumb, lazy and/or all of the above. Best of all, it takes less than two minutes. Read the rest of this entry »
